The podcast where we talk with the people who lead user research in their organization.
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Steve Portigal Podcasts
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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This is the place for UX Consultants to gather, share stories, and learn more from one another. I’m Kyle Soucy, your host and a long-time Independent UX Research Consultant. Whenever I catch up with other consultants, I always learn something new. So, I decided to create a space to do just that and I'm inviting you to join me. Most of my amazing guests are fellow UX consultants, but there will also be special appearances from clients and other people that I think we can learn a great deal fr ...
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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How can organisations ensure they’re building digital products and services with users in mind? What challenges and opportunities does user-centred design present? User Research Lead Mike Green chats candidly with UX design and research professionals around the world.
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Steve Portigal and Justin Dauer - Solo, Together: How Two Independent UX Consultants are Collaborating
1:18:16
1:18:16
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1:18:16In this episode, Kyle sits down with two UX industry veterans who are trying something new: Steve Portigal and Justin Dauer have announced a unique collaboration that allows them to work together while maintaining their independent practices. Steve Portigal has been running Portigal Consulting for over two decades, is the author of "Interviewing Us…
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Conversion copywriting starts with customer research
31:18
31:18
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31:18Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, f…
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A magician's take on message testing and marketing clarity
35:34
35:34
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35:34Episode web page: http://bit.ly/472L2m0 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What do magicians and marketers have in common? A lot more than you think. In this episode of Insights U…
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UX for startups: MVP tips and common design mistakes
37:51
37:51
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37:51Episode web page: https://bit.ly/4kYTrdD ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, we sit down with UX veteran and startup advisor Oksana Kovalchuk to explore the common…
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Susan Mercer - A Former Client's Perspective
1:01:33
1:01:33
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1:01:33In this episode of The UX Consultants Lounge, Kyle welcomes her first-ever client into the Lounge: Susan Mercer. With over 30 years of experience in digital technology—including roles in UI design, product management, and UX research leadership—Susan brings a rare and candid perspective on what it’s really like to hire and work with UX consultants.…
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Why trust drives great customer experience with Mark Slatin
26:21
26:21
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26:21Episode web page: https://bit.ly/4eZNwDS ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to consistently deliver exceptional customer experiences? In this episode of Insights…
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Why shopper behavior is changing and what brands can do with Devora Rogers
19:44
19:44
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19:44Episode web page: https://bit.ly/3U80YeU ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Devora Rogers, Chief Strategy Officer at Alter Agents and co-auth…
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How empathy in marketing can unlock your brand’s higher purpose
33:10
33:10
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33:10Episode web page: https://bit.ly/4lcY2tG ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to make marketing truly meaningful? In this episode of Insights Unlocked, we sit down…
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This is an update to let you know that we have reached the end of Season 3. Have a great summer, and perhaps Per will see you at Camp Digital in Manchester, England, and perhaps James will see you at Web Summer Camp in Opatija, Croatia. References: Our Backstage mailing list get a heads up about the new season: Sign up here Contribute with your tim…
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Dan Brown - From EightShapes to Curious Squid: Building, Closing, and Reimagining a UX Consultancy
1:02:43
1:02:43
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1:02:43In this episode of The UX Consulting Lounge, host Kyle Soucy sits down with longtime friend and industry leader Dan Brown to explore the evolution of his consulting journey—from co-founding the beloved UX agency EightShapes to launching his solo consultancy, Curious Squid. Together, they dive into: The origin story and 18-year legacy of EightShapes…
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Winning with zero-click marketing starts with customer empathy
49:22
49:22
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49:22Episode web page: https://bit.ly/4lhHPCW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Rand Fishkin, co-founder of SparkToro and marketing industry icon…
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Designing products people trust with Robinhood’s Dheerja Kaur
29:56
29:56
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29:56Episode web page: https://bit.ly/4l51qH3 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Dheerja Kaur, Vice President of Product Manageme…
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Leading customer-centric transformation with empathy and AI with Tabitha Dunn
25:08
25:08
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25:08Episode web page: https://bit.ly/43Gxevp ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, hosts Nathan Isaacs and Bobby Meixner welcome customer experience…
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UX for AI: Designing intelligent experiences with Greg Nudelman
43:26
43:26
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43:26Episode web page: https://bit.ly/4kw3gQJ ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we dive into the rapidly evolving intersection of UX design and a…
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Imagining the future: Why leaders need more than vision to succeed with Lisa Kay Solomon
46:27
46:27
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46:27Episode web page: https://bit.ly/4dDbMuyIn this thought-provoking episode of Insights Unlocked, Jason Giles sits down with Lisa Kay Solomon—designer in residence at Stanford’s d.school, bestselling author, and strategic foresight expert—to explore how leaders can better prepare for an uncertain and rapidly evolving future. Lisa shares insights from…
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Using AI to streamline and elevate UX research with Google's Alita Kendrick
37:29
37:29
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37:29Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we’re joined by Alita Kendrick, a UX researcher at Google leading…
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Accessible design systems with Karen Hawkins
36:40
36:40
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36:40S03E11 (#339). Karen Hawkins, accessible design practice lead at Level access and chair of the W3C ARRM group joins us to discuss accessibility and design systems. Design systems can really help improve accessibility, but in reality design teams often don’t know their exact responsibilities, leading to accessibility gaps in implementation. We talk …
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Building a customer research panel with BECU
38:28
38:28
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38:28Episode web page: https://bit.ly/3S1wxq4 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Jessica Schultz, senior manager of experience re…
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Leverage the Jobs To Be Done framework to drive growth
40:05
40:05
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40:05Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and aut…
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S03E10 (#338). About 15 years ago Katrina Alcorn suffered from burnout while managing a team of designers and raising a family. Drawing from her own experience, Katrina highlights during our conversation the importance of autonomy, connection, as well as purpose in the workplace. We discuss the ways in which burnout can be avoided and how to create…
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The power of courageous marketing with Gong's Udi Ledergor
45:05
45:05
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45:05Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO …
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Designing AI products: Insights from Figma's 2025 report
32:43
32:43
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32:43Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan…
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S03E09 (#337). Cal Thompson, VP of Product Design and Research at Headspace, joins us to talk about the evolution of Headspace from a pure mindfulness app to a comprehensive mental health platform, including health coaches and therapists. We chat about Headspace’s internal culture and how they manage being a healthy workplace as a health company. W…
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Leading AI transformation with Greg Shove of Section
30:06
30:06
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30:06Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- PROMO CODE for this episode with Section's Greg Shove: USERTESTING30 The code is good for Section cours…
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How customer journey mapping and storytelling unlock innovation at G2
34:17
34:17
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34:17Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this Insights Unlocked episode, UserTesting’s Jason Giles sits down with Dane Howard, Vice President…
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S03E08 (#336). Inspired by feedback from his booked UX for beginners, Joel Marsh has written UX for business. A comprehensive guide for designers navigating real-world challenges. We talk to him about his own journey from design principles to practical business applications. We chat about Joel’s VDP methodology: Value, Diagnosis, and Probability, e…
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How FNBO is leverages its content marketing strategy to build trust and increase CSAT
34:37
34:37
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34:37Episode web page: https://bit.ly/4l9JDil ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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Christine Perfetti - Blending UX Consulting with a Mission-Driven Passion Project
1:17:24
1:17:24
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1:17:24In this episode of The UX Consulting Lounge, host Kyle Soucy reconnects with long-time friend and UX veteran Christine Perfetti for a deeply honest and inspiring conversation about career reinvention, self-worth, and the power of authentic connection. After decades of success in the UX world—most recently through her consultancy, Perfetti Media—Chr…
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How Anthropologie gets omnichannel right (and what to learn)
27:29
27:29
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27:29Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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S03E07 (#335). Lou Downe, author of Good Services and former director of design for the UK government joins us in this episode. We sat down with Lou and asked—Where is service design going wrong, and are we even doing service design? Among the topics we discussed were: The complexity of modern services and the complete reliance on infrastructure, a…
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Tomer Sharon passed away last week. I’m reposting his appearance on Dollars to Donuts from 2019. Show Links Episode transcript Episode (and show links) from 2019 From LinkedIn, announcement of Tomer’s passing The post 53. Remembering Tomer Sharon first appeared on Portigal Consulting.
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Search Experience Optimization (SXO): The Future of SEO?
26:47
26:47
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26:47Episode web page: https://tinyurl.com/45pcxtn9 How can businesses move beyond traditional SEO rankings to create a truly engaging and high-converting user experience? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Georgia Tan, co-founder of Switch Key Digital, to discuss the future of search and the rise of Search Experienc…
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How UX and marketing drive better customer experiences
8:52
8:52
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8:52Episode web page: https://tinyurl.com/4txxcx83 ----------------------- In this episode of Insights Unlocked, we explore how marketing, UX, and customer experience teams can collaborate to craft impactful, data-driven strategies. Our guests—Emily Carrion, CMO at Entrepreneurs' Organization; Katie Karr, a Senior User Experience Designer at Workiva; …
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Defending against evil with Aarathi Krishnan
40:39
40:39
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40:39S03E06 (#334). Aarathi Krishnan is an international aid expert, specialising in humanitarian futures and strategic foresight. In a world where the sets of rules that have governed us as humanity are rapidly changing, how will we know if the solutions that we are designing now are going to be fit for purpose? Aarathi pushes the importance of account…
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How AI + user feedback transformed puppy training with Zigzag's Jack Mitchell
26:01
26:01
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26:01Episode web page: https://tinyurl.com/ywpva5x5 ----------------------- In this Insights Unlocked episode, host Michael Domanic sits down with Jack Mitchell, Head of Product and Operations at Zigzag, the #1 puppy training app. Jack shares how his team built Ziggy, an AI-powered virtual puppy trainer designed to provide personalized, science-backed t…
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How smart content drives better customer experiences
22:23
22:23
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22:23Episode web page: https://tinyurl.com/2p9rbkfu ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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S03E05 (#333). A linkshow. James and Per discuss two articles they’ve stumbled on. This time we feature articles about things that slow down your website’s experience and why you can’t do anything about it plus the concept of “failing early” but not in a “failing fast” startup way. Article one is Six things that slow down your site’s UX (and why yo…
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1
LinkedIn marketing strategies (organic and paid) that work
34:28
34:28
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34:28Episode web page: https://tinyurl.com/4rymcmrs ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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Lisa Bragg - The Art of Purposeful Self-Promotion: Being a Signal Through the Noise
57:59
57:59
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57:59In this engaging episode of The UX Consultants Lounge, host Kyle Soucy sits down with Lisa Bragg, an expert in strategic self-promotion and the author of "Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion." Together, they explore the nuanced art of self-promotion that doesn't just add to the noise but acts as a clear sign…
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Effectiveness vs. efficiency in design with Dropbox's Alastair Simpson
52:41
52:41
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52:41Episode web page: https://bit.ly/3CBgLhw ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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S03E04 (#332). Two years on from when Sheryl Cababa released Closing The Loop, her book about systems thinking for designers, we hear Sheryls reflections and insights about what she’s learnt during that time and we grapple with the challenge of applying system thinking as designers “out of the box”. We work in a complex space, with many complex as …
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AI meets human insight: UX research at Consumer Reports
24:31
24:31
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24:31Episode web page: https://bit.ly/3EGU4ZD ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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In this episode of the UX Consultants Lounge, host Kyle Soucy speaks with Tamara Adlin, owner of Adlin, Inc., a consultancy specializing in helping early-stage startups and larger companies with product alignment and redesigns. They discuss her impressive career journey and her profound impact on the field of UX consulting. Tamara shares her experi…
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How Twilio is transforming customer communication with AI
28:34
28:34
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28:34Episode web page: https://bit.ly/4aP37nC ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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Murky middle with Christina Joy Whittaker
38:29
38:29
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38:29S03E03 (#331). Your destiny isn’t tied to a role. You were a person before your role. Leadership expert and strategist Christina Joy Whittaker talks to us about the murky middle, a phenomenon rooted in misalignment and purpose and quite distinct from imposter syndrome which is rooted in confidence. Christina shares her personal journey from corpora…
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Transforming healthcare UX with storytelling, data, and AI
28:29
28:29
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28:29Episode web page: https://bit.ly/4h5CI79 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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1
Actionable tips on empowering women in tech
18:36
18:36
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18:36Episode web page: https://bit.ly/40y13N5 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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S03E02 (#330). Oobah Butler, journalist and filmmaker known for his prankster antics, joined us to discuss his work, including “The Great Amazon Heist” and “The Shed at Dulwich”. Oobah highlights the relative ease of manipulating algorithms, such as TripAdvisor and Amazon, to boost fake products’ rankings. We also discussed the broader implications…
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Unlocking your UX superpowers to lead and build influence
13:00
13:00
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13:00Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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Unlocking AI’s potential: why training drives productivity
27:03
27:03
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27:03Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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