Best Steve Fulton Podcasts (2025)

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

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4d ago23:19

23:19

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…

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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 22:40

11d ago22:40

22:40

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…

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#146: Atari Now! September 2025 45:42

17d ago45:42

45:42

Monthly update about the world of Atari. Atari Now! News and Homebrews, September 2025 https://www.reddit.com/r/atarinow/ Games Featured: Super 3D Maze 16 https://store.steampowered.com/app/2751700/Super_3D_Maze_16/ Dash (2600) https://forums.atariage.com/topic/382967-dasher-a-new-64k-platformer/ Axercise (2600) https://forums.atariage.com/topic/38…

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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 17:36

18d ago17:36

17:36

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk abou…

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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 20:44

25d ago20:44

20:44

Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …

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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 20:43

1M ago20:43

20:43

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

1M ago16:31

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…

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#55: AI and small businesses with Aparna Khurjekar, Verizon Business 23:51

2M ago23:51

23:51

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…

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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 25:29

2M ago25:29

25:29

What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…

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#145: What The Heck Is The Vertical Blank Anyway? 7:31

2M ago7:31

7:31

In this piece we play the long versions of our two songs, mixed with a segment from our movie "The Best *#@! Christmas Ever: An Atari 8-bit Journey Into The Vertical Blank" To lay out just what The Vertical blank means to us and why we use it as the metaphor for the retro gaming hobby. Video version here: https://youtu.be/qudbVpMUCWI Late night fue…

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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 23:50

2M ago23:50

23:50

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer a…

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#144: Atari 800, Blue Max, and the Zen of Vintage Computing 10:30

2M ago10:30

10:30

Atari 800, Blue Max, and the Zen of Vintage Computing A crack the seal, an essay, a something, whatever this is. Late night fuel support appreciated but not demanded: https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth Daniel Beasley+…

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

2M ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and commu…

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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 24:06

2M ago24:06

24:06

Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…

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#143: Finding Electronic Games Magazine In 1981 (Remaster) 18:47

3M ago18:47

18:47

The story from Season 2, Episode 5, remastered. Video version here: Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth Daniel Beasley, Barry Burkey David Schmidt, Dave theVelociraptor Jolt7800 wesbrown18 Daniel Stephens All music, audio / video production. writing and game play by @…

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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 28:46

3M ago28:46

28:46

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 27:04

3M ago27:04

27:04

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to wel…

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#142: The Worst Game Visits The So. Cal Retro Gaming Expo 9:50

3M ago9:50

9:50

The Worst Game Visits The So Cal Retro Expo 2025. Additional music: Music: Heart Of Neon (Spectral Grid Mix) - Tony Longworth Late night fuel support appreciated but not demanded : https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth D…

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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:18

3M ago30:18

30:18

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

3M ago21:35

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…

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#141: How STOS Helped People Forge Careers in Software 37:01

3M ago37:01

37:01

STOS The Game Creator (and like software) might have been seen as silly or non-serious shortcuts for hobbyists, but for many many people it became entry point into the world of professional software development. This is just one such tale, the story of "Zamboozal Poker Dice" Video version here: How STOS Helped People Forge Careers in Software The i…

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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane 18:55

4M ago18:55

18:55

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…

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#140: The Game Creator: Atari ST STOS History, Games & Community 30:19

4M ago30:19

30:19

If you were a teen, pre-teen, or even a curious adult with an 8-bit computer in the 80’s, you most likely started your journey as a computer enthusiast by playing with the basic language included with your machine. Some typed in a few programs, then moved to games and never looked back, while many of us were so engrossed in the power to control the…

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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk 29:45

4M ago29:45

29:45

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…

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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint 31:22

4M ago31:22

31:22

When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…

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#139: "Brandon" - When Your Best Gaming Friend Passes Away. (from the lost tapes) 1:04:26

4M ago1:04:26

1:04:26

A lost tape from 2023. Jeff and I sit down to talk about our friend Brandon, the day we found out he passed away. Brandon was with us on our gaming adventures from 1982 to 2023.By Jeff Fulton & Steve Fulton

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#43: Localizing video using AI with Guy Piekarz from Panjaya 22:08

5M ago22:08

22:08

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…

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#138: Project Save Atari (from The Lost Tapes) 1:23:54

5M ago1:23:54

1:23:54

In 2008, when quite literally, NO ONE CARED we published a multi-part series called "Project Save Atari" with ideas and predictions for Atari's future. In 2024 we sat down to revisit it, and see how we did. These are the lost tapes from 2024 and 2008. These were predictions and suggestions to help save the then struggling Atari/Infogrames. In this …

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#137 : The Worst Game Ever For The Atari 2600 19:05

5M ago19:05

19:05

In the final episode of "Worse Than E.T. ?" we attempt to, once and for all, find the "worst Atari 2600 game", even if we have to make it ourselves...so we do. Here is the itch.io page for the game when you can download it, get the code, see the box-art, etc. All free, of course. https://intotheverticalblank.itch.io/worst-game #worst #atari #atari2…

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#136: What Does It Mean To Finish A Game? 1:01:58

5M ago1:01:58

1:01:58

What Does It Mean To Finish A Game? Atari 2600, 400/800, 520/1040 ST A lost tape from 2022, finally released. Inspired by an episode of The Retro Hour, We discuss all the games we "finished" for Atari platforms. With gobs of new video for each game. #atari #atari2600 #atari800 #atari400 #atarist Late night fuel support appreciated but not demanded …

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#135: Live from The Tarriff Bunker, April 2025 29:45

5M ago29:45

29:45

We get together live and in person to talk about the state of Atari and play victim to the C64, NES, and the Amiga. Whoa is us, as Atari fans. Late night fuel support appreciated but not demanded : https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt, ED Possible, Tony Longworth Daniel Beasley, B…

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#134 Atari ST Special: SSI on the ST and a STOS STE game engine 40:30

5M ago40:30

40:30

#134 Atari ST Special: SSI on the ST and a STOS STE game engine Welcome to episode 134 of the Into The Vertical Blank Podcast. Today we have a special treat. It’s the 40th anniversary of the Atari ST this year, so we will be confusing most of the audio and video channels on the Atari computers and especially the ST. First up we have a segment focus…

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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro 22:41

6M ago22:41

22:41

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…

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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto 29:57

6M ago29:57

29:57

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…

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133: Beautiful Disaster: An Ode to Fry's Electronics 19:17

6M ago19:17

19:17

Beautiful Disaster: An Ode to Fry's Electronics A story about technology change from generation to generation and the importance of feeling useful with DIY See video version here: https://youtu.be/r78tcGiIzP4 #diy #atari #motorcycles #pcgames #fryselectronics #southbay #memoir Music licenses: Soundstripe Full Throttle: Code: UKYZGYCBOZ5E6MSB 1 Up: …

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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™ 27:29

6M ago27:29

27:29

Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…

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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments 28:20

6M ago28:20

28:20

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…

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132: Finding Our Story at Vintage Computer Fest So. Cal. 2025 43:09

7M ago43:09

43:09

There were as many stories as there were people at Vintage Computer Fest So. Cal. 2025. This is Ours Video version of the main story here: Finding Our Story at Vintage Computer Fest So. Cal. 2025 #retrogaming #vintacomouting Links, etc. Panel Attendees: → David from Usagi Electric - youtube.com/@UsagiElectric → Jeri from Tilt Five - tiltfive.com → …

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131: The First Atari 2600 Homebrew Cartridge? Ed Federmeyer And The Story of Sound-X and Edtris 1:13:15

7M ago1:13:15

1:13:15

In the 1994, when retro gaming wasn't even really a thing yet, Ed Federmeyer decided he wanted to make his own Atari 2600 software. His drive to actually bring this dream to fruition may have sparked the modern are of retro games. Includes a new 2025 interview with Ed Federmeyer. Late night fuel support appreciated but not demanded : https://www.bu…

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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck 24:19

7M ago24:19

24:19

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful…

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130 : The Curious Case Of Atari 2600 Action Pack For Windows 3.1 1:02:49

7M ago1:02:49

1:02:49

What started as simple "crack the seal" to open and play a 30 year old Windows game, became journey to discover, what might be, the origins of retro gaming itself. Many Thanks to Eclectic Lee for creating the archive page used in this story. See Video Version: https://www.youtube.com/watch?v=W_Sge_pELco&feature=youtu.be Music: All Systems Go by use…

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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com 31:35

8M ago31:35

31:35

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…

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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo 27:30

8M ago27:30

27:30

In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…

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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign 31:33

9M ago31:33

31:33

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…

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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze 26:55

9M ago26:55

26:55

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…

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129: The Best *#@! Christmas Ever: An Atari 8-bit Journey Into The Vertical Blank 1:10:56

9M ago1:10:56

1:10:56

The final, definitive version of the story we've been trying to tell for the past 6 years. Christmas 1983, the Atari 8-bit computer Christmas was, for many reasons, the best *#@! Christmas ever. This new version gives a rounder picture, explains The Vertical Blank, obsesses over Star Wars, and tries to explain the actual result of Christmas 1983, o…

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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company 12:29

9M ago12:29

12:29

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimiz…

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128: The Legend Of SwordQuest: Is This The Best Atari Podcast Ever created? 10:59

9M ago10:59

10:59

There is a new Atari related limited podcast out there that blew us away! The Legend Of SwordQuest from iHeartRadio Atariage Thread: Legend of Swordquest podcast - Atari 2600 - AtariAge Forums iHeartRadio Podcast Page: The Legend of SwordQuest | iHeart Jamie Loftus Page: Jamie Loftus School Of Humans: The Legend of SwordQuest — School of Humans Lat…

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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran 27:26

9M ago27:26

27:26

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting …

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#31: Getting the most out of AI with the right data approach with Emily He, Gong 27:04

10M ago27:04

27:04

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in…