Best Stephen Woessner Podcasts (2025)

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Building Trust at Scale in the Age of AI, With Stephen Woessner 48:16

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5d ago48:16

48:16

Points of Interest 00:00–01:02 – Introduction: Marcel welcomes Stephen, a veteran agency operator, author, and CEO of Predictive ROI focused on helping agencies sell more by adding value. 01:02–03:09 – Who Predictive ROI Serves: Stephen explains their exclusive focus on agencies and their expertise in business development through authority position…

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Align & Prescribe — The Second Brick in The Trust Architecture™ 52:43

1d ago52:43

52:43

You’ve built trust — now it’s time to protect it. In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call “Align & Prescribe.” If the “Help Me Understand” session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it. Align & Prescrib…

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The Real Cost of Saying Yes, with Dr. Mark Young Part 1 37:17

8d ago37:17

37:17

I want you to think about this question for today’s episode of Sell With Authority: what’s the real cost of saying “yes”? Every time you add another service, take on an iffy-fit client, or chase a trend just because “every agency is doing it” — you’re adding more weight onto your team. At first it doesn’t feel heavy, but over time the load builds. …

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The Real Cost of Saying Yes, with Dr. Mark Young Part 2 1:00:24

8d ago1:00:24

1:00:24

For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs. During Part 1, Mark dropped a rock-solid challenge: “What are you teaching — and not doing yourself?” He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut…

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Parakeeto vs. Project Management Tools: What’s the Real Solution?, With Kristen Kelly 42:39

12d ago42:39

42:39

Points of Interest 00:00 – 01:30 – Introduction: Marcel welcomes Parakeeto’s Kristen Kelly back to discuss a recurring misconception in agency operations—the belief that a better project management or PSA tool can solve profit management challenges. 01:30 – 03:25 – The PM Tool “Silver Bullet” Myth: Kristen explains how leaders and PMs often adopt n…

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How to Reframe Your Agency Pitch, with Tom Martin 38:14

16d ago38:14

38:14

Today’s episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital. For more than 30 years, Tom’s been helping startups, agencies, and global brands revolutionize how they sell. He’s the author of The Invisible Sale, creator of the Painless Prospecting program…

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How to Increase Your Price, With Casey Brown 47:55

19d ago47:55

47:55

Points of Interest 00:00 – 01:15 – Introduction: Marcel introduces Casey Brown, author of Fearless Pricing and founder of Boost Pricing, highlighting her experience generating over $1B in client profit. 01:15 – 02:15 – Defining a Pricing Geek: Casey explains her passion for pricing as the intersection of psychology, process, and data, with a missio…

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How Leaders Build Momentum, with Bernie Banks 36:54

24d ago36:54

36:54

Today’s episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum. In that episode, Don gave us a masterclass on how momentum acts as the “great exaggerator” — multiplying your wins when things are going well, or magnifying your challenges when they’re not. We’re …

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Accrual Accounting & Revenue Recognition for Agencies, With Carson Pierce 36:03

26d ago36:03

36:03

Points of Interest 0:50 – 2:07 – Introduction: Marcel and Carson set up the challenge of revenue recognition in agencies, where payments and work schedules rarely align, creating distorted profitability metrics. 2:19 – 3:22 – Cash Accounting Pitfalls: Carson shares a client example where tracking only bank deposits caused wild swings in monthly pro…

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The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen 39:49

1M ago39:49

39:49

Welcome to Sell With Authority — I’m Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you’ve been around a while, you’re probably used to hearing Stephen kick things off. But today’s episode is a little different — you’ve got me in the driver’s seat. And I’ve got my strategic co-pilot joining me — Erik …

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What's Your Core Selling Identity? With Mark Drager 44:21

1M ago44:21

44:21

Points of Interest 00:08 – 01:42 – Introduction: Marcel introduces Mark Drager, founder of Sales Loop, and sets the stage for discussing his Core Selling Identity Framework. 01:42 – 04:06 – Early Career in Film and Television: Mark shares his beginnings in film school, early TV roles, and the realization that career progress in the industry was too…

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Help Me Understand — The First Brick in The Trust Architecture™ 50:13

1M ago50:13

50:13

Why does business development feel so much heavier than it did even a year ago? Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?” It’s not you. It’s distrust. In this solocast, Stephen Woessner, CEO of Pred…

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How to Build a More Profitable Retainer Model for Your Agency 40:34

1M ago40:34

40:34

Points of Interest 1:08 – 1:44 – Defining Retainers: Marcel and Carson introduce the topic of retainers, noting how different agencies define them in varied ways. 2:05 – 2:37 – Core Benefit of Retainers: Carson explains that retainers create recurring revenue and provide clients with consistent access to agency resources. 2:50 – 3:33 – Historical C…

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Stop Guessing Your ICP, with Ana Laskey 48:01

2M ago48:01

48:01

So many agency owners struggle with building a steady, profitable biz dev engine that doesn’t leak time, energy, money — and most importantly — opportunity. What if the biggest culprit isn’t the volume of your outreach, the size of your list, or even your pitch? What if the leaks are about something far more fundamental — understanding? Working alo…

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Achieving More Freedom as a Creative, With Matt Essam 42:34

2M ago42:34

42:34

Points of Interest 00:00 – 01:09 – Introduction: Marcel introduces guest Matt, founder of The Creative Life and bestselling author, highlighting his mission to help creatives design businesses that align with their lifestyles. 01:14 – 02:24 – Coaching High-Level Creatives: Matt explains his role as a coach for award-winning creatives seeking fulfil…

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Why Distrust is Rising and What Agencies Can Do About It, with Hannah Roth 44:02

2M ago44:02

44:02

Today’s episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner: Why does biz dev feel harder than it used to? If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you’re not imagining things. Agency optimism has dropped from nearly three-quarters of…

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The Hidden Cost of Low Utilization, With Carson Pierce 36:04

2M ago36:04

36:04

Points of Interest 00:01 – 00:51 – Introduction: Marcel welcomes Carson Pierce back to the show and introduces the episode’s focus on utilization, specifically the hidden costs of low utilization in agencies. 01:18 – 01:50 – Why Utilization Matters Now: Marcel notes that many agencies are struggling with overstaffing and underutilization in a diffi…

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The Trust Architecture — How to Convert Without Convincing 1:08:54

2M ago1:08:54

1:08:54

What if business development for your agency didn’t feel like chasing? Or pitching? Or trying to convince someone to say yes? What if instead — you had a process of building trust so strong that your prospects convinced themselves? That’s what this solocast is all about. In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-pa…

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Operationalizing and De-Risking Positioning, with Mike Grinberg 35:47

2M ago35:47

35:47

Points of Interest 1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents. 2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win agains…

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How to Multiply Your Pipeline with AI, with Lucas Petty 38:02

2M ago38:02

38:02

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks? If selling feels harder than it should, the problem might not be your effort — it could be your leverage. You don’t need another tool. Or another platform. Or another shiny obj…

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Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce 40:16

2M ago40:16

40:16

Points of Interest 0:00 – 0:17 – Opening: Marcel reflects on building production-level software using low-code tools without prior coding experience, setting the stage for a discussion on rapid change in the agency landscape. 1:01 – 3:40 – Conference Context & Audience: Marcel shares his experience at Web Summer Camp in Opatija, Croatia, hosted by …

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How to Spark Unstoppable Momentum, with Don Yaeger 43:40

2M ago43:40

43:40

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration. What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team? What if you’re not actually missing content? You’re not missing kn…

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The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel 40:15

3M ago40:15

40:15

Points of Interest 0:00 – 1:25 – Guest Introduction: Marcel welcomes James Friel, serial entrepreneur, investor, and leadership expert, to discuss building scalable, profitable businesses through effective operations and leadership. 1:26 – 3:08 – Journey from Corporate to Entrepreneurship: James shares his transition from aerospace and software eng…

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Map Right-Fit Prospects by Name, with Hannah Roth 46:02

3M ago46:02

46:02

Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive. Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats open. Our July Intensive is happening Wedne…

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The Most Common Agency Pricing Mistakes, With Kristen Kelly 26:01

3M ago26:01

26:01

Points of Interest 0:00 – 0:13 – Introduction: Marcel Petitpas introduces the importance of pricing in agency profitability, emphasizing that even great delivery and project management can’t compensate for poor pricing strategy. 1:00 – 1:39 – The Problem with Pricing Guesswork: Kristen Kelly explains that most agencies lack a formal pricing framewo…

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Messaging That Drives Real ROI, with Jason Swenk and Stephen Woessner 32:58

3M ago32:58

32:58

For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients. W…

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Recurring Revenue, More Freedom: Navigating the "Let's Build a SaaS" Trap, With Stephen Neville 38:43

3M ago38:43

38:43

Points of Interest 0:00 – 1:05 – Introduction: Marcel introduces Stephen Neville, CEO of BugHerd, highlighting his background in agency work and his transition into running a SaaS company that helps agencies streamline QA and client feedback. 2:24 – 3:10 – The Dream of SaaS: Marcel and Stephen discuss the allure many agency owners feel toward build…

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Fractional COO vs. Operational Intelligence: What Agencies Actually Need , With Kristen Kelly 32:41

3M ago32:41

32:41

Points of Interest 0:00 – 1:20 – Guest Introduction: Marcel introduces Kristen Kelly and sets the stage for a deep dive into the roles of fractional COOs versus building operational intelligence within growing agencies. 1:21 – 2:25 – The $1M Growth Threshold: Kristen explains how agencies crossing the $1M mark often face operational strain and conf…

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Win Clients Before the First Meeting, with George Swetlitz 36:50

3M ago36:50

36:50

For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring. The noise isn’t going away. And…

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Going from Solo Consultant to Firm Builder, With Michael Zipursky 39:03

3M ago39:03

39:03

Points of Interest 0:31 – 1:09 – Welcome & Guest Intro: Marcel introduces Michael Zipursky, founder of Consulting Success, highlighting his global impact helping consultants build six- and seven-figure businesses that align with their ideal lifestyles. 2:33 – 4:11 – Consulting Success Origins: Michael shares how his early ventures led to launching …

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How to Sharpen Your ICP, with Ana Laskey 39:01

4M ago39:01

39:01

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline still feels a little unpredictable…

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How to Choose the Right Project Management Tool for Your Agency , With Carson Pierce 36:42

4M ago36:42

36:42

Points of Interest 0:00 – 1:14 – Introduction & Context Setting: Marcel introduces Carson Pierce, Parakeeto's Head Consultant, to discuss project management tools in the agency space and the fundamentals that remain relevant despite ever-changing software options. 1:14 – 4:01 – Common Tools Used by Agencies: Carson outlines the most frequently used…

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Earning Back the Strategic Seat, with Mark Godfrey and Steve Evans 47:08

4M ago47:08

47:08

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a tru…

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The 3 Key Financial Metrics for Agency Success, With Jon Morris 33:28

4M ago33:28

33:28

Points of Interest 0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI. 1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of fina…

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How to Master the Prospect Experience, with Mark Duval 38:21

4M ago38:21

38:21

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growt…

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The Role of Timesheets in Agency Profitability, With Kristen Kelly 33:37

4M ago33:37

33:37

Points of Interest 1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies. 2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken bel…

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Double Down on Leading With Authority in Uncertain Times, with Sara Hanlon 45:14

4M ago45:14

45:14

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question: What do agency leaders need most right now? Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still…

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Proper Revenue Recognition for Agencies, With Rich Brett 38:37

4M ago38:37

38:37

Points of Interest 1:09 – 2:28 – Meet Rich Brett: Rich shares his background in agency finance and how he now serves 12–15 agencies monthly by bridging gaps between finance, operations, and strategy. 2:29 – 4:03 – The FinOps Mindset: Rich defines FinOps as the intersection of finance and operations—connecting financial data with the reality of agen…

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How to Build Sales Confidence, with Erik Jensen and Hannah Roth 28:52

5M ago28:52

28:52

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI. If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice? Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the nex…

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Top-Down vs Bottom-Up Forecasting, With Kristen Kelly 34:41

5M ago34:41

34:41

Points of Interest 0:00 – 1:00 – Introduction to Forecasting Challenges: Marcel and Kristen set the stage by identifying forecasting as a critical but often misunderstood aspect of agency operations, particularly in scaling businesses. 1:06 – 2:30 – Defining Forecasting’s Importance: They explain how forecasting provides the necessary visibility to…

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How to Close the Consistency Gap, with Erik Jensen and Hannah Roth 31:09

5M ago31:09

31:09

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro? I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovi…

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Taking Action on Profitability Improvements, With Mandi Ellefson 40:55

5M ago40:55

40:55

Points of Interest 0:00 – 1:18 – The Real Growth Blocker: Mandi kicks off by addressing how many agency owners avoid growth-driving actions not due to lack of knowledge, but due to fear and discomfort. Commitment to transformation must outweigh resistance. 2:22 – 3:53 – Mandi’s Mission at Hands-Off CEO: Mandi shares her focus on helping service-bas…

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Escape the Everything Agency Trap, with Hannah Roth and Erik Jensen 36:10

5M ago36:10

36:10

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family. I’m Hannah Roth, Dir…

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How Parakeeto Helps Agencies Improve Profitability, With Kristen Kelly 35:41

5M ago35:41

35:41

Points of Interest 2:14 – 3:18 – Founding Insight: Parakeeto was created to help agencies easily answer crucial financial questions by replacing guesswork with structured systems. 3:23 – 4:39 – How Agencies Make Profit: Strong delivery margin is key. Parakeeto targets a 50%+ delivery margin and 20–30% net profit as benchmarks. 5:45 – 6:58 – Why Pro…

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How to Break Free from the Referral Trap, with Hannah Roth and Erik Jensen 40:07

5M ago40:07

40:07

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place. If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Step…

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Driving Agency Profitability Through Smarter Contracting, With Tiffany Kemp 30:05

5M ago30:05

30:05

Points of Interest 1:14 – 2:53 – Introduction: Marcel introduces Tiffany, who explains her firm’s mission to help agencies use contracts as strategic tools rather than just legal formalities. 3:06 – 4:08 – Why Contracts Get a Bad Rap: Many agencies view contracts purely as legal protection, missing their potential to strengthen client relationships…

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How to Be the Favorite Meeting of the Month, with Natalie Henley 40:41

5M ago40:41

40:41

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant. But more importantly — Natalie is right in the thick of it. She’s not just running the agency — she’s leading ops and sitting in the st…

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Pricing & Scoping for Agencies, With Marcel Petitpas 26:24

6M ago26:24

26:24

Points of Interest 0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments. 0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, coverin…

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Sharing Your Process Wins More Business, with Laurie Mikes 41:15

6M ago41:15

41:15

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes. Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she trul…

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Profit First for Agencies, With Mike Michalowicz 38:08

6M ago38:08

38:08

Points of Interest 0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses. 2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnin…