Royce Moore (@RoyceTheOne) and Adam Murphy (@AdamMComedy) both taking on the comedy world are bringing you this all around podcast. They love sports, comedy, making fun of eachother and just about all things weird. Nothing is off the table with these two, buckle up and get ready for some belly laughs. Support this podcast: https://podcasters.spotify.com/pod/show/ftfr/support
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Royce Moore Podcasts
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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620: (Solo) The Secret to Making Bold Business Moves With Confidence
11:04
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11:04One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels elusive, but the truth is: certainty is something you can manufacture. In this episode, I break down exactly how I’ve built certainty in my own busine…
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619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart
47:38
47:38
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47:38Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down how he built Send My Bag, the international luggage shipping service moving more than 250,000 bags annually with only 32 staff, all through ruthless auto…
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618: (Solo) What 5 World-Class Founders Taught Me This Year
11:09
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11:09Every year I sit down with some of the world’s most fascinating founders — but this year’s interviews hit me harder than most. Reinvention, resilience, copycats, failure, loneliness after exits, scrappy launches, identity crises… these conversations changed the way I think about leadership and what it means to keep building when things get tough. I…
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617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman
52:49
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52:49Aliett Buttelman spent eight years grinding in the dark before a single viral moment with Taylor Swift turned Fazit into an overnight seven-figure brand. In this interview, Aliett breaks down the exact pivot that saved the company, how she identified product-market fit after years of plateauing at $20K per month, and the organic social strategy tha…
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616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026
8:36
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8:362025 has been one of the most eye-opening years of my founder journey — personally, professionally, and strategically. Instead of sharing a highlight reel, I want to share the real lessons that moved the needle for me. Some changed how I think about business. Others changed how I think about myself. In this episode, I break down the five biggest le…
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615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce
58:01
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58:01David Royce went from a broke college kid in a door-to-door pest control job to building and selling four service businesses for nine-figure exits by applying Silicon Valley systems to an unsexy blue-collar industry.In this interview, he breaks down exactly how he scaled Aptive Environmental to over $500M in revenue, created a training engine that …
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614: (Solo) Running on Fumes? Reset Your Mindset Before The Year Ends
9:36
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9:36If you’re dragging yourself toward the end of the year feeling exhausted, overwhelmed, and mentally drained, you’re not alone. This is one of the toughest stretches for founders — you’re still running the business while everyone else is winding down, and the pressure can quietly compound into burnout. In this episode, I share the exact reset strate…
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613: Why Most Beauty Brands Fail - and How to Beat The Rest | DIBS Beauty Founder
52:27
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52:27DIBS Beauty went from zero to one of America’s fastest-growing makeup brands in just four years, with founder Jeff Lee scaling the business into the mid–8 figures and landing a top spot on the Inc. 5000. In this interview, Jeff breaks down the strategy behind their explosive growth, the creator-led launch that built a 20,000-person waitlist, and ho…
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612: (Solo) Funding vs Bootstrapping - The Real Tradeoffs EVERY Founders Needs To Know
12:05
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12:05Should you raise money or bootstrap your business? It’s one of the biggest questions every founder faces — and the wrong decision can shape the entire future of your company. In this episode, I share the lessons I’ve learned from speaking with hundreds of founders about funding, and what I’ve personally applied in building Foundr and my ecommerce b…
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611: From Homeless to Multi-Billionaire - His Success Habits | John Paul DeJoria
59:44
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59:44John Paul DeJoria went from being homeless twice to building two global billion-dollar brands, Paul Mitchell and Patrón Tequila, using nothing but resilience, sales mastery, and a refusal to quit.This interview breaks down how he launched Paul Mitchell with just $700 while living in his car, created the ultra-premium tequila category from scratch, …
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610: (Solo) The Secret to Finding Agencies That Don’t Burn You
9:28
9:28
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9:28When you’re just starting out, the fastest way to grow isn’t automation, ads, or scaling systems — it’s doing things that don’t scale. In this episode, I share why the most successful founders — from billion-dollar startups to small ecommerce brands — all begin by leaning into the unscalable. From replying personally to every email, to sending hund…
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609: From $0 to $20M in 3 Years Selling Suppliments | Damien Fitzpatrick
1:04:36
1:04:36
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1:04:36From professional rugby player to successful entrepreneur, Damien Fitzpatrick built a sports recovery brand trusted by elite athletes around the world. In this interview, Damien shares how he went from the highs and lows of a professional sports career to creating Pillar Performance, a multimillion-dollar supplement company now used by Olympians an…
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608: (Solo) Why Short-Term Wins Can Quietly Kill Your Business
10:32
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10:32When I first started Foundr, I made a lot of short-term decisions — and most of them hurt us more than they helped. It took years (and a few hard lessons) to understand that sustainable growth only comes when you play the long game. In this episode, I break down what it means to win deep, not shallow, and why short-term thinking keeps so many found…
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607: How I Built a $120M/Year Cookie Business From My Appartment | Loren Castle
51:14
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51:14Loren Castle turned a life-threatening cancer diagnosis at 22 into the spark that built Sweet Loren’s, a $120M-a-year clean food brand now sold in over 5,000 supermarkets nationwide. In this interview, Loren shares how she bootstrapped her way from baking cookies in a tiny New York apartment to landing Whole Foods without packaging, rebranding her …
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606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently
10:08
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10:08It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves. In this episode, I share my final Black Friday checklist after 10 years of running campaigns for Foundr and other brands. You’ll learn exactly what the most successful ecommerce stores are doing one week out to …
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605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)
41:21
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41:21Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia.In this interview, Tony explains how he bought AirAsia for just 30 cents and $10M of debt, scaled it into the fourth largest airline in Asia, and created a culture that transformed 24,000 employees into a unified t…
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604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing
12:43
12:43
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12:43Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In this episode, I break down the scarcity and drop-model strategies I’ve seen work at the highest level—from Apple launches and cult collectible brands to Gr…
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603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah
51:49
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51:49Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry.In this interview, the e.l.f. co-founder breaks down how he turned a radical $1 makeup idea—laughed at by investors and retailers—into a global powerhouse that went public on the New York Stock Exchange. From bootstr…
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602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch
13:35
13:35
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13:35Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift straight into your next product launch or Black Friday promo: how to think like a founder (not an influencer), engineer your unit economics, and turn mont…
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601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway
57:38
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57:38Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, a…
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600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)
12:40
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12:40AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster, and lead better—without being technical. From treating AI as a true thinking partner to training it like a team member, I’ll show you the practical work…
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599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)
40:53
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40:53Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling credit card terminals out of her car to pioneering the first subscription-based payment processor, raising over $500M in capital, and scaling a company now…
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598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch
9:38
9:38
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9:38Think your “brand” is a logo, font, and color palette? That’s polish—not branding. Real ecommerce branding makes customers feel understood, builds instant trust, and increases conversions across your product pages, emails, and social. In this episode, I break down what I’ve learned working with branding expert Camille Moore on our new Ecommerce Bra…
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597: How She Built a $33M App with ZERO Ads | Tezza Barton
51:29
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51:29Tezza Barton bootstrapped the Tezza app from a two-person passion project into a 25M+ download, $33M/year creative-tech brand—with just 15 employees and zero paid ads for the first four years.In this interview, Tezza breaks down the scrappy path from negative bank balances and collage kits in a 250-sq-ft apartment to building a category-defining ed…
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596: (Solo) The Most Unexpected Lessons I Learned From Scooter Braun
10:01
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10:01You might expect my favorite interviews to be with Richard Branson, Tony Robbins, or Barbara Corcoran. But one that surprised me — and stuck with me more than most — was with Scooter Braun. In this episode, I share the lessons Scooter taught me about resilience, humility, and the real human side of entrepreneurship. From his honesty about burnout a…
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TRAILER: Welcome to The Foundr Podcast with Nathan Chan
1:13
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1:13The Foundr Podcast with Nathan Chan is where ambitious founders get real playbooks, not theory. Every week, Nathan sits down with the world’s top entrepreneurs and operators to unpack how they built, scaled, and led category-defining companies. You’ll hear candid stories, hard numbers, and step-by-step tactics you can use right away across product,…
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595: She Turned Handmade Jewellery Into $10M Brand | Pia Mance
53:20
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53:20Pia Mance started Heaven Mayhem in 2022 with just $900 and scaled it into a $10M accessories brand in under three years. In this interview, Pia breaks down the scrappy steps she took to launch her first collection, the grassroots marketing hacks that made her products go viral, and how celebrity moments like Hailey Bieber wearing her designs gave t…
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594: (Solo) The Mindset Lessons I’ve Learned From 100+ Founders
8:44
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8:44By Foundr Media
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593: Phoebe Gates: Building an AI Fashion Startup Backed by Kris Jenner & Sara Blakely
49:33
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49:33Phoebe Gates went from failed prototypes in her Stanford dorm room to building one of the fastest growing fashion-tech startups in the world. In this interview, the co-founder of AI shopping app Phia shares how she and her co-founder Sophia Kianni scaled from 200 early users to half a million downloads, raised $9M from investors like Kleiner Perkin…
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592: (Solo) The Truth About Originality: What Great Founders Really Do
8:07
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8:07Most founders think they need a completely original idea to succeed. The truth? Great businesses are often built by borrowing brilliance — and putting your own spin on what already works. In this episode, I break down the concept of “good artists copy, great artists steal,” and show you how to apply it in your business. From how I grew Foundr’s Ins…
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591: From $0 to $3.4 BILLION Selling Socks | Bombas (Best of Foundr)
43:08
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43:08David Heath and Randy Goldberg turned Bombas from a scrappy Indiegogo campaign into the most successful Shark Tank investment of all time—now valued at $3.4 billion. In this interview, the Bombas co-founders share how a simple insight about homelessness sparked a mission-driven sock company, how they bootstrapped their way to product-market fit, an…
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590: (Solo) Why You Need to Do Things That Don’t Scale
7:56
7:56
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7:56When you’re just starting out, the fastest way to grow isn’t automation, ads, or scaling systems — it’s doing things that don’t scale. In this episode, I share why the most successful founders — from billion-dollar startups to small ecommerce brands — all begin by leaning into the unscalable. From replying personally to every email, to sending hund…
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589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)
46:31
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46:31Brian Littlefield is the co-founder and Chief Product Officer of Jocko Fuel—one of the fastest-growing supplement brands in America. But his story didn’t start in a boardroom. It started with a life-changing health wake-up call. In this episode, Brian shares how he went from overweight and directionless to building a trusted supplement empire backe…
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588: (Solo) The #1 ROI Move You’re Probably Not Using
7:30
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7:30Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have. In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spen…
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587: She Built a $1 Billion Brand Selling Other Peoples Clothes | Julie Wainwright
1:00:31
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1:00:31Julie Wainwright, founder of The RealReal, reveals how she built a billion-dollar resale marketplace that transformed luxury fashion. In this exclusive Foundr Podcast interview, Julie shares how she scaled The RealReal to over $1B in revenue, reached 38 million members, and took the company public on the Nasdaq. From her early lessons at Pets.com t…
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586 : (Solo) How I Solve The Biggest Problems in My Business (and How You Can Too)
8:06
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8:06Every business has one major constraint holding it back from the next stage of growth — and solving it is the fastest way to scale. In this episode, I share the exact formula I use to identify the biggest problem in my business, find the right person who’s already solved it, and get the solution faster than years of trial and error. This is the sam…
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585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)
38:22
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38:22Kian Golzari is one of the world’s leading experts in sourcing and product manufacturing—developing over 2,500 products and visiting 500+ factories. In this episode, he shares how to go from idea to product without getting burned by bad suppliers or poor-quality manufacturing. Whether you're working with Alibaba or building a custom product from sc…
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584: (Solo) What 90 Days of Daily Posting Taught Me About Personal Branding
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8:48
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8:48After 12 years building Foundr, I finally committed to something I should have done a decade ago — posting online every single day for 90 days straight to grow my personal brand. In this episode, I share what that commitment taught me about building trust, deepening connections with my audience, and why your personal brand is one of the most powerf…
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583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore
55:28
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55:28In this episode of the Foundr Podcast, Nathan Chan sits down with Camille Moore — widely known as the internet’s favorite creative director and the strategist behind some of today’s most iconic brand transformations. Camille has built a reputation for taking founders from forgettable to unforgettable, crafting brand strategies that don’t just look …
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582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires
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10:56After interviewing over 100 billionaires and ultra-successful entrepreneurs, I’ve spotted three lessons that come up every single time — no matter the industry, background, or business model. In this episode, I break down exactly what I’ve learned from these conversations so you can model the same habits, mindsets, and strategies that separate the …
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581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily
1:11:50
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1:11:50Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-definin…
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580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires
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7:53Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch. In this episode, I break down the exact networking and outreach strategy I used to connect with one of the world’s most famous founders, plus how you…
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579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
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46:08In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She reveals: • How she turned 18 SKUs into millions of units sold in year one • The simple packaging strategy that disrupted the beauty industry • Why she av…
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578: (Solo) The Wake-Up Call That Changed How I Work
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10:56I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t. In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wall—mentally, emotionally, and physically. What followed was one of the hardest seasons of my entrepreneurial journey. But it also forced me to change e…
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577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)
42:49
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42:49Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care. In this episode, she shares how Burst launched at dental conventions, scaled through hygienist word-of-mouth, and partnered with A-list influencers like Khloé & Kim Kardashian—all while keeping produ…
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576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt
9:07
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9:07I got sued just a few months into starting Foundr—and it nearly crushed everything I was building. In this short episode, I’m sharing the full story behind how I was forced to change the name of my business, the legal mistakes I made, and the surprising reasons it turned out to be the best thing that ever happened to me. If you’re launching a brand…
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575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back
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51:28In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth. She reveals: • How she built Outdoor Voices into a $100M cult brand by age 30 • Why the DTC playbook failed—and what she’s doing diffe…
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574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy
51:55
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51:55In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healthcare with full-body MRI scans. He reveals: • Why most healthcare systems are reactive and backwards—and how Prenuvo flips it • How Prenuvo scaled fro…
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573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall
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51:07In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she focused on the overlooked 35+ market and won their loyalty • How she started with just £150,000 and her own wardrobe to fund the dream • The retention-first…
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572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen
10:41
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10:41Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that pr…
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