What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
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Rishabh Jain Podcasts

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The Rishabh Jain Show | Marketing Podcast For Solopreneurs Building Business Around Their Passion
Rishabh Jain
Hi there, I'm Rishabh Jain and I'm passionate about helping people with their funnel marketing. I'm also a podcast host. On my podcast, I talk about my own side hustle journey and share valuable information about digital marketing. Some of the topics I cover include blogs, Facebook ads, copywriting, and sales funnels. My mission is to help people in their 30s who work 9-5 jobs to build a business around their passions, knowledge, and skills as a digital coach. My goal is to provide you with ...
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Community Commerce Consulting Company
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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim yo ...
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The Soul Searching Podcast by Ryan Dsouza
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The Future of Payments in an Agentic Commerce World, with Visa's Rubail Birwadker
46:02
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46:02"How do you make a network with 10–15,000 banks, near 150 to 200 million merchants, four and a half billion credentials around the world, and how do you make it compatible with things like agentic commerce, with things like stablecoins, with things like wherever the next technology is headed?" Rubail Birwadker, who leads growth products and strateg…
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Bravery Is Not Optional: Why Playing It Safe Will Kill Your Business With Jim Moorhead
1:23:39
1:23:39
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1:23:39Jim Moorhead is the Founder and CEO of STAND BRAVE, a consulting and coaching firm that helps organizations build empowering cultures. As a former assistant US attorney, investment banker, and law firm partner, he has advised Fortune 500 companies in crises and high-stakes settings. Jim is also the author of The Instant Survivor: Right Ways to Resp…
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From Measurement to Orchestration, with Paramark's Pranav Piyush
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47:45“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimen…
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Wisdom of Ignorance: Why Knowing Less Could Be the Smartest Move You Make With Alan Gregerman
1:29:45
1:29:45
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1:29:45Alan Gregerman is the President and Chief Innovation Officer at VENTURE WORKS Inc, a consulting firm that helps organizations create innovative strategies, products, and services. He is a keynote speaker, award-winning author, and business consultant who helps companies and organizations unlock their teams’ genius zones. For over 25 years, Alan has…
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124: Achieving Success with Salesforce and Collaborative Partnerships, Featuring Becky Simmons and Becky Wright
23:20
23:20
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23:20How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from CloudGaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders an…
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Alan Dsouza | Outbox Labs | Scaling to 10M$ ARR in under 13 months
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34:08Alan Dsouza is the founder & CEO at Outbox LabsEPISODE LINKS:Linkedin : https://www.linkedin.com/in/dsouza-alan/Twitter : https://x.com/dsouzaalan?lang=enPodcast Socials :Instagram : https://www.instagram.com/decentmakeoverTwitter : https://twitter.com/decentmakeovrLinkedin : https://www.linkedin.com/in/ryan-dsouza-74542b295/PODCAST INFO:Podcast we…
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Making MSCHF, an Art and Discipline with Gabe Whaley
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43:25What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking …
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Life or Death: The #1 Leadership Blind Spot That Will Cost You Millions With DeDe Halfhill
1:11:24
1:11:24
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1:11:24DeDe Halfhill is the Founder and Principal Consultant at TAIOH Partners, a leadership consulting firm. As a retired US Air Force Colonel, keynote speaker, and advisor, she has over 25 years of leadership experience, including advising the Commander General in Iraq and the Chairman of the Joint Chiefs. DeDe has developed the Master the Unseen™ frame…
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123: Future-Proofing Ecommerce With Amazon Buy With Prime, Featuring Derek Majewski
39:35
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39:35Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience…
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Using AI to Move at the Speed of Culture, with Eucalyptus' Tim Doyle
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41:35"There's no such thing as brand marketing," says Eucalyptus co-founder & CEO Tim Doyle. "The great pairing of modern marketing is hugely ambitious, high-risk storytelling and great measurement." Today on The Intelligent Marketer, he talks with Mike & Rishabh about using AI to move at the speed of culture, Australia's strengths in tech, and building…
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Hacking Advertising: How To Get World-Class Creative Without the World-Class Budget With Jon Sneider
1:10:17
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1:10:17Jon Sneider is the Founder, President, and Executive Producer of Wild Gravity, an award-winning creative production company. With more than 25 years of experience in marketing and advertising on the agency and client sides, he’s held senior roles at L.L.Bean, Microsoft, and Redfin. Jon is also the author of Hacking Advertising, which talks about bu…
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122: How to Think About AI as a Business Process Optimizer, Featuring Rob Smith, Global VP of Technology, OSF Digital
40:18
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40:18Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challeng…
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Fixing Fashion Discovery With Agents, with Daydream's Julie Bornstein
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47:55“Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What J…
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Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
59:41
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59:41Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (for…
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121: Launching Next Gen Composable Storefronts for Vans, The North Face, and Timberland, Featuring Adam Bezemek, Director of Experience Engineering at VF Corporation
43:04
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43:04E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role …
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AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner
44:11
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44:11“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Mar…
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Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain
1:16:49
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1:16:49Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing. In this epi…
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120: The Four Pillars of Ecommerce, Featuring Jon Luciano, Director of Ecommerce at Lumen Technologies
35:02
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35:02In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes…
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Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross
47:49
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47:49 Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape…
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Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen
1:16:10
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1:16:10Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue. In this episode… Many website …
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119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila Schwartz
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43:37In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how t…
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Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic
52:29
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52:29"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand ma…
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Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison
1:24:13
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1:24:13Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000 …
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118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus
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41:08In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explo…
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Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
58:11
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58:11Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Found…
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Ep134: 3 Steps Framework To Do More In Less Time As A Solopreneur
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3:57In this episode of "The Rishabh Jain Show- A podcast for solopreneurs building a business around their passion, knowledge, and skills, we are going to talk about being more productive. A 3-step process that is very effective for solopreneurs. It can help you do more work in less time or more meaningful work in less time. Most of the solopreneurs do…
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117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman
34:19
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34:19From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolu…
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Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity
42:04
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42:04"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-pow…
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The Neuroscientist’s Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
1:13:19
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1:13:19Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but ma…
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116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain
46:16
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46:16Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing b…
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How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
1:19:08
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1:19:08Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics…
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115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA
38:01
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38:01In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky …
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Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
1:20:08
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1:20:08Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major b…
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"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: Grap…
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114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber
34:46
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34:46Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition…
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Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
1:31:02
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1:31:02Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need It F…
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113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf
44:28
44:28
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44:28In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussi…
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Burned Out, Stuck, and Overthinking? Here’s How To Get Unstuck and Grow Again With Robert Gilbreath
1:23:45
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1:23:45Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previo…
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Everything is an Ad Network with Eric Seufert of Mobile Dev Memo
44:13
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44:13"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more. Links: Mobile De…
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Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial …
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112: Findings on AI and Product Discovery from Coveo's 2025 Commerce Relevance Report, Featuring Peter Curran, General Manager of Commerce
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42:41Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode’s guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience. From tackling common challenges on platforms lik…
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HR as a Growth Lever: Building People Ops That Actually Drive Profit With Panagiota Hatzis
1:24:09
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1:24:09Panagiota Hatzis is the VP of Human Resources at HexClad Cookware, a hybrid cookware company. With over 15 years of experience in HR, she has led people and teams through hyper-growth, global expansion, and major cultural transformation. Panagiota is also an Executive Coach at MentorPass and Leaderology. Before HexClad Cookware, she was the Vice Pr…
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#262 Suthirth Vaidya | Product at nference (Anumana) | AI in Healthcare
1:09:07
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1:09:07Suthirth Vaidya is Director of Product Management at nference and Director of Product at AnumanaEPISODE LINKS:Linkedin : https://in.linkedin.com/in/suthirthHomepage : https://suthirth.github.io/Facebook : https://www.facebook.com/suthirth/ Podcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https://twitter.com/decentmakeov…
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Operational Mastery, Category Clarity, and Building a CPG Brand With Sam Nebel
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1:05:15Sam Nebel is the Co-founder and Chief Commercial Officer of Goodwipes, an eco-friendly personal care brand known for its flushable and biodegradable wipes. He launched the brand with his college friend to create a stigma-free alternative to traditional bathroom products. Sam is also a board member of the Responsible Flushing Alliance and was a Regi…
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#261 Pranav Srinivasan | co-founder @ Accio Robotics
1:02:05
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1:02:05Pranav Srinivasan is a co-founder @ accio robotics . EPISODE LINKS: Accio Website : https://acciorobotics.com/Linkedin : https://www.linkedin.com/in/pranav-srinivasan-b8a989114/ Podcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https://twitter.com/decentmakeovrLinkedin : https://www.linkedin.com/in/ryan-dsouza-74542b295/…
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111: Forter Touts the Importance of Trust in the Agentic Era, Featuring Doriel Abrahams, Principal Technologist
49:25
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49:25Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through…
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Interviewing Grok — Scaling, Superintelligence, and the Soul of AI
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43:04William Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He’s also published over 200 articles on the topic of e-comme…
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110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics
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43:01Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B custome…
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Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate
1:25:47
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1:25:47Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google’s Nest, Airbnb, and Yumi. Caitlin’s work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelli…
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109: Blue Rabbit Vet Delivers on Ecommerce Expectations for Both Pet Owners and Veterinarians, Featuring Jennifer Macdonald, Director of Ecommerce, Product
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41:50Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner e…
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