Jim Moorhead is the Founder and CEO of STAND BRAVE, a consulting and coaching firm that helps organizations build empowering cultures. As a former assistant US attorney, investment banker, and law firm partner, he has advised Fortune 500 companies in crises and high-stakes settings. Jim is also the author of The Instant Survivor: Right Ways to Respond When Things Go Wrong. His STAND BRAVE™ framework guides leaders and teams to take calculated risks and respond boldly when faced with adversity.

Bravery is often celebrated in hindsight, yet in the moment, it can feel anything but heroic. With organizations facing rapid change and constant pressure, how can leaders and teams act boldly during uncertainty and high stakes? What does it take to build a culture that consistently chooses courage over comfort?

Crisis management and brave leadership authority, Jim Moorhead argues that bravery is not a rare trait but a muscle to be trained. He advises making bravery a shared team value and starting small by openly identifying problems or asking for help before scaling to bigger risks. Leaders can create structures that reward innovation and use clear company values to decide when to walk away from revenue drivers that aren’t the right fit. These habits enable agility and resilience during chaotic times.

In this episode of the Up Arrow Podcast, William Harris sits down with Jim Moorhead, Founder and CEO of STAND BRAVE, to talk about building a culture of courageous leadership. Jim explains why innovation slowdowns are often bravery problems, how his STAND BRAVE™ framework turns single acts of courage into sustained brave leadership, and why taking even one small step can spark a cycle of bold action.