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QoreAi Podcasts

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Tune in for engaging conversations about the latest technology, innovations, and trending issues in the automotive industry. QoreAi's podcast delivers expert insights, practical tips and problem-solving solutions. Stay informed and inspired with every episode.
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In this eye-opening episode of Qore Conversations, Todd Smith, CEO of QoreAI, breaks down one of the most misunderstood topics in today’s automotive industry: the difference between simple AI “wrappers” and true intelligence systems built to transform dealership operations. With decades of experience in both retail automotive and advanced technolog…
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In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee. After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine. Matt lays out his offic…
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Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the diffe…
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In this episode of Mostly Marketing with Matt Wilson, Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surfac…
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Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through. From the sales pitch to the delivery to the afte…
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In this Part 2 episode of Qore Conversations, Todd Smith, CEO of QoreAI, continues addressing the automotive industry’s most frequent questions with practical, experience-driven insights. He explains why dealerships face persistent challenges with data hygiene and connectivity, how legacy CRM/DMS structures create duplicate and decayed records, and…
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In this episode of Qore Conversations, Todd Smith, CEO and founder of QoreAI, tackles the 20 most-asked questions dealers and industry professionals bring to him. This is Part 1 of a 2-part series, covering the first 10 questions from the list. Todd draws on decades of innovation in automotive retail and technology to provide unfiltered, practical …
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In this episode of Qore Conversations, Todd Smith, Founder and CEO of QoreAI, delivers a critical message for auto dealers: artificial intelligence is already transforming retail — but most dealerships aren’t ready, and many will miss the opportunity entirely. Todd breaks down why dealerships are drowning in data but starving for intelligence. Desp…
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In this compelling episode of Qore Conversations, Todd Smith, CEO and Founder of QoreAI, delivers a reality check for automotive dealerships struggling with ineffective data practices and underutilized technology. With deep insights drawn from decades in retail and automotive innovation, Todd unpacks how many dealers are unintentionally scaling med…
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In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive deale…
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In this short and chaotic episode of Mostly Marketing, Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in…
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In this episode, Todd Smith, CEO of QoreAI, unpacks one of the most urgent topics facing automotive retailers today: data ownership. As AI rapidly reshapes the competitive landscape, Todd outlines why dealers can no longer afford to rely on middleware and third-party systems to access and manage their own data. He breaks down the limitations of cur…
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Artificial Intelligence is no longer a concept to prepare for — it’s here, and it’s actively transforming every layer of automotive retail. In this episode, Todd Smith, CEO of QoreAI, breaks down how AI is rapidly replacing traditional SaaS systems by automating entire workflows that used to require human oversight. From outdated CRMs to fragmented…
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New Episode! Let’s Talk Video 🎙️ A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out. I sat down with Robert Weiss, President of MultiVision Digital, to break…
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In this episode of Qore Conversations, Todd Smith, CEO of QoreAI, explains how dealerships can shift from relying on fragmented, outdated data to using AI-driven insights that fuel smarter, more profitable decisions. Many dealerships are surrounded by data from CRMs, DMS platforms, web analytics, and service records—but few are effectively turning …
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In this episode ofMostly Marketing, Matt sits down with Todd Smith, CEO of QoreAI, to answer the big question: What the heck is QoreAI? 🤔 Todd breaks down what they do, why their positioning statement—"The Intersection of AI and Automotive"—is a littlehead-scratching, and how AI is transforming the automotive industry. If you've ever wondered how A…
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Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business. Matt shares a story about a true “yenta” who talks to everyone—and how that habit can be a game-changer for business success. Tune in f…
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Discover how your dealership’s data holds the key to unlocking smarter sales, marketing, and customer retention strategies in this episode of Qore Conversations. Todd Smith, CEO & Founder of QoreAI, who is a leading expert in AI and data optimization, shares how dealerships can make better use of their CRM, DMS, and digital exhaust data to drive re…
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In the first episode of Season 10, Matt kicks things off with a quick detour into life’s essentials: Coffee and Cream of Wheat. 🍵 But don’t worry—it’s all business after that! We dive into topics like holidays, time off, and why employee satisfaction is more than just a nice-to-have. Tune in to hear Matt’s take on giving employees a generous number…
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In the Season 9 finale of Mostly Marketing with Matt Wilson, Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Adve…
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What happens when data and AI combine forces? Like chocolate and vanilla, they're good on their own but magical together. Join us as we promise to unravel the secrets of how data quality and AI can propel dealerships into a future of proactive decision-making and streamlined operations, setting the stage for groundbreaking changes over the next 18 …
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In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campai…
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In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealer…
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In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving …
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Could the future of automotive dealerships hinge more on data than on the vehicles themselves? Join us for a riveting conversation with Todd Smith, the visionary Founder and CEO of QoreAI, as we explore this bold proposition. Todd brings his wealth of experience to the table, unpacking the transformative power of data and AI in the automotive indus…
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Unlock the secrets to safeguarding your dealership and enhancing your sales strategy with the latest episode of Qore Conversations. Join us as we sit down with Todd Smith, Founder and CEO of QoreAI, and Brian Epro, Alliance Manager at Equifax, to explore the cutting-edge innovations in identity verification and data analytics. With automotive fraud…
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In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction. Matt and John emphasize the importanc…
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What if you could transform your dealership operations with a single, unified system? Join us as we sit down with Todd Smith, Founder and CEO of QoreAI, and Maarten Sundman, QoreAI’s CTO, to discuss their groundbreaking vision for a Dealership Operating System (OS). This episode uncovers the chaos and inefficiencies dealerships face with over 27 di…
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Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caf…
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Learn about the importance of safeguarding your automotive dealership against the pervasive threat of identity fraud! Join Todd Smith, Founder and CEO of QoreAI, a leading force in the realm of AI-powered fraud prevention, on the brand new podcast, Qore Conversations. Todd takes us on a journey through the fragmented technology landscape of car dea…
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In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about good experiences they’ve had at CDJR stores before …
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In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. E…
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In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongsid…
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Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this. Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting …
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In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximi…
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In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles. We dig into a responsible approach to AI across indu…
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Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. We'll chat about the close collaboration between marketers and AI. Can AI replace people? We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI t…
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In the latest episode of Mostly Marketing with Matt Wilson, titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where the rubber meets the road for further adaptation of EV…
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In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market. The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertis…
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Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast a…
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In this episode of Mostly Marketing with Matt Wilson featuring Steve White, the CEO and Founder of Clarivoy, we dive into the complexities of marketing attribution. Together, we challenge absolute attribution and explore Clarivoy's innovative approach to tracing the entire customer journey. Gain actionable insights that reshape your understanding o…
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In this episode of Mostly Marketing with Matt Wilson, titled "Are Thought Leaders/Influencers getting to be too much?" Matt is joined by the insightful Jim McCarthy, Founder and President of Jim McCarthy Voiceovers and a long-time friend. Together, they dive into the world of thought leaders and influencers, dissecting their roles and impact on the…
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In this episode of "Mostly Marketing with Matt Wilson," I spill the beans on a cringe-worthy sales pitch I recently sat through. Join me as I dissect the missteps and missed opportunities that left me unimpressed. From awkward moments to missed cues, we break down the blunders that turned me off. Mostly Marketing with Matt Wilson is a bi-weekly-ish…
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🎙️ In this episode of 'Mostly Marketing with Matt Wilson,' we dive into the world of marketing automation and its game-changing potential for franchisee owners. I had the pleasure of sitting down with Ryan Stackable, the CEO at Adplorer, to explore how marketing automation can be the secret ingredient for scaling up your business. From personalized…
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In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative impl…
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In this Episode of Mostly Automotive Marketing with MattWilson we chat about the #1 thing you can do to LOSE a sale. Guaranteed. People do it ALL the time and you for sure are losing a sale and a customer by doing it. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and d…
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Looking for a competitive edge in the automotive market? Our interview with Immanuel Klaiber, Head of Subscription Pricing at FINN, unveils the untapped potential of vehicle subscription services for car dealers. Learn how FINN's subscription model can drive dealership growth, foster customer satisfaction, and redefinethe way cars are bought and so…
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In this episode, we're diving into "The AI Overhaul: Unlocking New Possibilities for Auto Dealers." Get ready to explore the incredible ways artificial intelligence is revolutionizing the automotive dealership industry, from streamlining operations to enhancing customer experiences. Join us as we discuss the latest AI advancements and how they can …
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In this Episode of Mostly Automotive Marketing with MattWilson we chat about the age-old paid search questions. To buy your own name ornot. There is much discussion in the marketing world about dealer name or brandcampaigns. Should you buy your own business name in your SEM advertising? Wechat about it and get the opinions of some industry experts.…
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In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on adver…
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