Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through.

From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack of follow-through can turn a great product or service into a mediocre one. Whether you’re in retail, automotive, or any business that relies on trust and relationships, this episode will hit home — and might just change the way you think about customer satisfaction.

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

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Give it a listen and let us know what you think!