Best OEM Interactive Podcasts (2025)

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Launching Effectively In A Crowded And Competitive Market With Used Inventory 24:42

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11h ago24:42

24:42

You’re not just launching against your competitors, you’re launching against yourself. In this final episode of The Inventory, Reid Morris is joined again by Brian Cole from Element Three and Scott Smith from Trader Interactive to talk about one of the most overlooked challenges of product launch: used inventory. Across industries like RV, marine, …

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Aligning OEM Marketing with Buyers' Purchase Journeys 21:13

8d ago21:13

21:13

The launch is only the beginning, especially when your buyer is 18 months out. In the third episode of The Inventory with Trader Interactive, Reid Morris continues the conversation with Brian Cole of Element Three and Scott Smith of Trader Interactive to dig into how OEMs can better match their marketing to how buyers actually shop. Using marketpla…

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How OEMs Can Better Operationalize Their Launch 23:31

8d ago23:31

23:31

The reveal isn’t the finish line. In many ways, it’s just the start. In this second episode of The Inventory with Trader Interactive, Reid Morris returns with Brian Cole from Element Three and Scott Smith from Trader Interactive to unpack one of the most overlooked (and underestimated) problems in OEM product launches—the gap between announcement a…

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Beyond the Reveal: New Product Launch Research with Trader Interactive 17:12

8d ago17:12

17:12

Product launches in the B2B2X space are notoriously challenging. They're complex, unpredictable, and often miss their targets. So, how do you actually get them right In this episode, Reid Morris talks with Scott Smith, VP of OEM and Strategic Initiatives at Trader Interactive, and Brian Cole, Strategy Director at Element Three. Together, they break…

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How brand strategy differs for OEMs in a distributed sales environment 16:28

6M ago16:28

16:28

For OEMs selling through independent dealers, brand control isn’t as simple as direct-to-consumer businesses. The challenge? Ensuring brand consistency while navigating a fragmented sales network. In this episode, Joe Mills talks with Danielle Falconer, Senior Vice President at Element Three, about the nuances of brand strategy in a distributed sal…

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Creating a lead distribution system that serves your entire dealer network 12:32

7M ago12:32

12:32

Distributing leads effectively can be a real challenge. How do OEMs ensure quality leads reach the right dealers at the right time, while also maintaining a positive customer experience?In this episode, Joe Mills talks with Dustin Clark, VP of Digital at Element Three, about the complexities of lead distribution. They explore how to cater to dealer…

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Why OEMs need a continuous market intelligence cycle 13:35

8M ago13:35

13:35

Launching a new product in a crowded market? For OEMs and dealers, success hinges on more than just the product itself. In this episode, Joe Mills speaks with Brian Cole, Director of Marketing Strategy at Element Three, about how marketing can become the backbone of product sales and distribution. They discuss setting up dealers for success, crafti…

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Navigating AI’s impact on Search and the Zero-click environment 22:10

9M ago22:10

22:10

Navigating a zero-click environment? For OEMs and dealers, adapting to this new reality is critical to staying relevant and visible. In this episode, Joe Mills sits down with Dustin Clark, VP of Digital at Element Three, to unpack the impact of zero-click search on marketing strategies. They explore how AI is reshaping consumer behavior, why visibi…

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How marketplace advertising drives sales for OEMs and dealers 13:05

10M ago13:05

13:05

Did you know that effective marketplace advertising can drive high-quality leads and faster sales for OEMs and dealers? In this episode, Joe Mills talks with Bennett Clark, Senior Paid Media Manager at Element Three, about the value of marketplace advertising in the customer journey. From understanding marketplace dynamics to practical steps for de…

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The assets you need for your next product launch 14:14

11M ago14:14

14:14

Product launch assets may be limited, but your impact doesn’t have to be. In this episode, Joe Mills sits down with Theresa Goodall, Associate Creative Director at Element Three, to talk about how to build a launch that resonates—even if the product isn’t fully ready. They discuss the role of storytelling, creative timing, and visual strategy in ca…

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How to ensure success at every stage of your product launch 12:12

12M ago12:12

12:12

Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way. You’ll learn: How a phased app…

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How an asset library can help OEMs and dealers move distressed inventory 10:05

1y ago10:05

10:05

Smarter inventory management leads to higher sales and faster reduction of distressed stock. In this episode, Joe Mills and Dustin Clark, VP of Marketing Strategy at Element Three, discuss innovative ways for OEMs to improve inventory management. From using automation to handle excess stock to enhancing dealer relationships, they cover strategies a…

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How your tech stack can create a competitive advantage against other OEMs and dealers 9:33

1y ago9:33

9:33

Your technology stack can create a competitive advantage against other OEMs. In this episode, host Joe Mills sits down with Dustin Clark, VP of Marketing Strategy at Element Three, to discuss how to optimize OEM-dealer relationships through smarter technology and processes. You’ll learn: How to make OEM and dealer technologies work together Why bot…

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EP. 37 - Talking Shop with James Holloway 49:40

5+ y ago49:40

49:40

We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.

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Ep. 36 - Accelerating Powersports eCommerce Sales w/ Powersports Support 42:36

6+ y ago42:36

42:36

We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online. CONNECT Website: https://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook…

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Ep. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt Elster 49:40

6+ y ago49:40

49:40

We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The U…

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Ep. 34 - Innovating the Mobile Car Repair & Maintenance Industry with YourMechanic 55:32

6+ y ago55:32

55:32

We sit down with Jeff Biafore, Lead Parts Advisor at YourMechanic to talk about the current state of the automotive service industry & how YourMechanic is disrupting/influencing it with mobile car repair and maintenance. Check out this video, show notes and more at: https://www.oeminteractive.com

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Ep . 33 - PROS & CONS of Bringing Your Own Car Parts to a Mechanic to Install 27:37

6+ y ago27:37

27:37

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: [email protected] | Call: 1-888-939-4634 | https://www.oeminteractive.com…

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Ep. 32 - How to direct eBay + Amazon customers to your own website 17:24

6+ y ago17:24

17:24

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: [email protected] | Call: 1-888-939-4634 | http://www.oeminteractive.com…

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Ep. 31 - Auto Parts Online Marketing FAQ 18:42

6+ y ago18:42

18:42

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: [email protected] | Call: 1-888-939-4634 | http://www.oeminteractive.com…

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Ep. 30 - Hiring extra e-commerce help during the holidays 13:27

7y ago13:27

13:27

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 29 - Should you be selling auto parts on Amazon? 17:25

7y ago17:25

17:25

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 28 - 5 Mistakes E-Commerce Companies Make That Annoy Customers In 2019 12:38

7y ago12:38

12:38

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 27 - Best Auto Industry Ridesharing Marketing Strategy 10:14

7y ago10:14

10:14

Latest episode of The Pit Stop Podcast

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Ep. 26 - How to Attract Ride-Sharing Drivers to Your Dealership for Parts & Service 12:00

7y ago12:00

12:00

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 25 - 5 Traits Great E-Commerce Websites Have In Common In 2018 10:38

7y ago10:38

10:38

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 24 - How To Improve Customer Experience With A Post-Purchase Strategy 13:41

7y ago13:41

13:41

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 23 - Think Like The Sales Department 12:52

7y ago12:52

12:52

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 22 - Your Fixed Ops Department Needs to Think Like a Consumer! 7:27

7y ago7:27

7:27

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 21 - 5 Ways to Improve eCommerce Product Page SEO 9:31

7y ago9:31

9:31

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 20 - How to Increase Online Sales with Customer Feedback 8:32

7y ago8:32

8:32

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 19 - Advantages Of Product Bundles For Auto Kits 9:35

7y ago9:35

9:35

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 18 - How To Solve The Service Tech Shortage 12:55

7y ago12:55

12:55

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 17 - How Your Fixed Ops Department Can Educate Consumers To Build Trust 10:44

7y ago10:44

10:44

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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EP. 16 - 5 Ways To Prevent Online Fraud 8:50

7y ago8:50

8:50

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 15 - How Nascar Can Help You Sell More Auto Parts Online 8:27

7y ago8:27

8:27

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 14 - 3 Quick Tips To Help Your Parts Department Sell More Parts Online 9:21

7y ago9:21

9:21

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: [email protected] | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com…

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Ep. 13 - 5 Ways to Get Your Customers to Love You 11:38

7+ y ago11:38

11:38

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comIn this episode we discuss: Social Customer Care (always be accessible)-Engage with everyone. -Respond to complaints and questions immediately, as in minutes, not hours or days. -Failing to respond to any customer can cost you not just that customer’s business, b…

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Ep. 12 - Top 5 Social Media Platforms that Will Boost Online Auto Part & Accessory Sales 11:05

7+ y ago11:05

11:05

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comThank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!—Wh…

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Ep. 11 - Using Social Media to Increase Auto Parts & Accessories Sales Online 8:34

7+ y ago8:34

8:34

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comThank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey’!—Wh…

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Ep. 10 - Stop Burning Cash From Online Canceled Orders and Returns! 18:25

7+ y ago18:25

18:25

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-10-stop-burning-cash-from-canceled-orders-and-returns-onlineThank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear…

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Ep. 9 - Why Every Parts Department Needs Live Chat on Their Website 9:11

7+ y ago9:11

9:11

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-9-why-every-parts-department-needs-live-chat-on-their-websiteThank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hea…

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Ep. 8 - Stop Being an Order Taker! 12:08

7+ y ago12:08

12:08

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comIn This Episode, We Discuss:-What you can do proactively to generate more leads, sales and clients.Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need…

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EP. 7 - Ways to Reduce Online Customer Returns 10:39

7+ y ago10:39

10:39

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comIn This Episode, We Discuss:How Can You Reduce The Amount Of Returns? (1:20)-Make Customers Provide a VIN!-Returns drain staff time, profit margins and service experience-Make the customer provide a VIN to qualify for a return-Parts staff needs to double-check ev…

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Ep. 6 - How To Increase Online Automotive Accessory Sales 10:11

7+ y ago10:11

10:11

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.comThank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!—Who…

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EP 5 - How Parts Managers Can Become More of a Sales Professional 11:46

7+ y ago11:46

11:46

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-5-how-to-become-a-sales-professionalDo Not Be An Order Taker! (2:01)How Can Parts Staff Sell More? (2:54)-Contact information needs to be online-Listen to the customer-Deliver the product the right time, the first timeUtilize Chat Features (5:15)-See i…

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EP 4 - Ways to Increase Profitability Selling Parts And Accessories Online 10:00

7+ y ago10:00

10:00

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.comIn This Episode, We Discuss: -Setting Realistic Expections (1:30)-Having a plan for success (1:34)-Training Your Parts Staff (4:28)-Offer Something Different (5:45)Thank you for watching this video. We hope that you keep up with the monthly videos we post …

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EP 3 - Selling Auto Parts And Accessories Online: Frequently Asked Questions 11:19

7+ y ago11:19

11:19

► If you enjoyed this episode, check out show notes, video, and more at: www.oeminteractive.comIn This Episode, We Discuss:-How can we be different? (1:12)-Annual promotions calendar (3:10)-Engage with customers (5:50)Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and sh…

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EP 2 - Will Facebook Marketplace be the Next Disrupter for Automotive eCommerce? 11:07

7+ y ago11:07

11:07

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com---Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say …

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EP 1 - 3 Ways to Sell More Parts & Accessories Online 11:15

7+ y ago11:15

11:15

► If you enjoyed this episode, check out show notes, video, and more at: http://www.oeminteractive.com In This Episode We Discuss:-Branded Boxes-Promo Postcard Inserts and Business Cards-Pulling Customers Sales DataThank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share…