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On a mission to drive positive change in the golf industry for a greener future! Host John Failla focuses on advancing the sustainability of both the environment and the game of golf for generations to come through valuable insights, meaningful connections, and inspiring stories. This passionate golfer, who has already played on 39 of the World’s Top 100 Golf Courses, brings together industry leaders and organizations: Greg Nathan, the President and Chief Executive Officer of the National Go ...
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Vantage Point

Grayling Communications

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The Vantage Point podcast will host friends of global communications agency, Grayling, who offer different and studied perspectives on important themes we think our talent, our clients and our industry should be smart about. Why? Because keeping smart and attuned to what’s coming around the corner is how we ensure our teams and clients have advantage in their sectors, in culture and in conversations. From decarbonisation to generative AI, we'll explore diverse subjects in search of fresh per ...
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What if the next big movement in golf wasn’t happening on the course, but in a dark room with a screen and a sensor? In this episode, we explore the future of the game through the lens of indoor golf — a trend that’s already transformed the sport in South Korea and is poised to do the same in North America. Most golfers still think of simulators as…
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Most people don’t think twice about the public golf courses in their city—until they start disappearing. Across the country, historic municipal courses have been neglected for decades, leaving behind a patchwork of underfunded, undermaintained spaces that struggle to serve their communities. But there’s a shift happening, and it’s reshaping the fut…
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Meet Joann Campbell, Head of Customer Experience Strategy at The Home Depot for over 25 years. If you think CX is fluffy and not connected to the business outcomes, this episode is for you. Learn how the Customers First Initiative drove revenue outcomes and organizational alignment in this massive, distributed organization. You can connect with Joa…
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Golf is at a pivotal moment, where the traditions of the game intersect with the pressing need to care for the environment in which we play. Today, I’m speaking with Eleanor Brown, Director of Sustainability at Southworth Development, whose work is charting a new course for the industry. Her role is not just groundbreaking—it’s essential. As one of…
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What if the key to the future of golf was hidden in how a course manages its water? For Matteo Serena, Senior Manager of Irrigation Research and Services at the USGA, this question drives his work every day. From native grasses to advanced irrigation systems, Matteo is exploring how courses can use less water without sacrificing playability. With a…
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How can 150 acres of urban public green space benefit a community beyond recreational access? How can a golf course address stormwater runoff and pollution issues, improve water quality, revitalize habitats, and improve biodiversity? How can it create partnerships and programs with other nonprofits to improve access and inclusion for underrepresent…
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Jay Nathan and CJ Gustafson delve into the intricacies of SaaS valuation multiples, the importance of revenue metrics, and the dynamics of company ownership in both public and private markets. CJ shares insights from his experience as a CFO, emphasizing the significance of understanding financial reports and the implications of valuation on employe…
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In this conversation, Jay Nathan and Nikki Bishop discuss the critical role of customer success in the life sciences industry, particularly in the context of delivering life-saving therapies. Nikki explains how Emerson's technology and customer success strategies are designed to enhance the efficiency of pharmaceutical manufacturing. They delve int…
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What if the game of golf could truly embrace its origins as a sport for everyone? Today I have the pleasure of sitting down with Russell Smith of Golf It! to uncover how this groundbreaking facility in Glasgow, Scotland, is redefining golf’s accessibility and inclusivity. Golf It! is a bold and innovative concept backed by the Royal & Ancient Golf …
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Summary In this conversation, Jay and Pawan Deshpande, discuss the SaaS Critical Customer Care framework that Pawan developed to address customer churn and improve renewal rates. Pawan shares insights from his experience at Curata, where he faced significant churn and implemented a structured approach to customer success. The discussion covers the …
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Kicking off 2025, Grayling has unveiled its 2025 trendsreport: Creating Advantage in an Uncertain World, featuring insights from business leaders. In the first Vantage Point podcast of the year, Lucy Siegle, leading environmental journalist and Harry Wallop, award-winning consumer journalist join Heather Blundell, Grayling UK CEO to discuss key the…
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Kate Peter, Chief Customer Officer at PayScale, sits down with host, Jay Nathan, to explore the evolution of customer success and why the CSM role is one of the "most quit" jobs in 2024 per Payscale's data. Kate and Jay exchange insights on preventing burnout in CSM teams by unbundling roles, improving cross-functional alignment, and using automati…
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The Golf Course Superintendents Association of America (GCSAA) plays a hugely important role in shaping the future of golf, and few people embody its mission like Rhett Evans. As CEO for over 15 years, Rhett has become the voice for the 20,000 members who manage and care for millions of acres of green space across the country. His leadership isn’t …
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In this conversation, Jay Nathan and Pete Harris discuss the interplay between physical health, work-life balance, and career progression. Pete shares his journey from audit to becoming the Chief Operating Officer at Pipedrive, emphasizing the importance of curiosity and execution in leadership roles. They also delve into the complexities of custom…
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Sustainability in golf is no longer just a buzzword; it’s becoming a defining principle for the future of the sport. As challenges around resources and environmental impact grow, leaders in the industry are stepping forward with innovative approaches. Among them is David Robinson, Senior Director of Golf Grounds at Marriott International, who overs…
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In this solo episode of Land and Expand, host Jay Nathan dives into the foundational SaaS metrics every leader should know cold: ARR (Annual Recurring Revenue), Gross Retention, Net Retention, and Renewal Rates. Drawing on a pivotal moment early in his career, Jay unpacks how these metrics work, why they matter, and how they influence the health an…
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In this conversation, Jay Nathan and Toya Del Valle discuss the evolution of customer success at Cornerstone, highlighting Toya’s extensive background in operations and HR within the airline industry before transitioning to tech. They explore the importance of customer centricity, the operationalization of customer success, and the complexities inv…
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Golf is a game deeply connected to nature, and its future depends on how well we care for the environment. Maria Grandinetti Milton, Director of Sustainability for the DP World Tour, is at the forefront of this mission, setting a remarkable example for the sports world. Her work spans global events, innovative environmental practices, and efforts t…
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Summary In this conversation, Rachel Orston and Jay Nathan explore the differences between private equity (PE) and venture capital (VC), focusing on liquidity, board dynamics, and the evolving landscape of innovation in software development. They discuss the implications of PE on public companies, the role of operating partners, and the future of v…
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As we approach the end of 2024, join Grayling's UK CEO, Heather Blundell for a wide-ranging review of the news and media moments of the year, with Alex Goss, Head of News at The Sun. From shocking scandals to heart-warming stories and the moments that have captured the world, Alex crowns his winners and sinners of 2024, taking in the agenda-setting…
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In the latest episode of the Vantage Point podcast, Arne Mosselman, founder of generative AI consultancy Ainigma and Chief Innovation Officer at Grayling, Nathan Kemp discuss the promise and pitfalls of Generative AI in Communications with Grayling's senior counsel, Scott Langham. The trio consider how AI is reshaping creative processes and content…
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How can 150 acres of urban public green space benefit a community beyond recreational access? How can a golf course address stormwater runoff and pollution issues, improve water quality, revitalize habitats, and improve biodiversity? How can it create partnerships and programs with other nonprofits to improve access and inclusion for underrepresent…
  continue reading
 
In Nicky Morgan’s final episode of 2024 as host of the Vantage Point political podcast by Grayling, she speaks once more with Bill Simmons, Managing Director of Dutko Government Relations, on the day President Trump was re-elected. Assessing the mood of the nation in the immediate aftermath of the result, Nicky and Bill talk through the key topics …
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Golf has always been seen as an exclusive sport, shaped by factors like climate, cost, and tradition. But what if it could be more accessible while still honoring its roots? That’s the vision of Don Rea, Vice President and soon-to-be President of the PGA of America. He is on a mission to broaden access and deepen the sport’s impact without losing w…
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Jonathan Smith is the founder and Executive Director of the GEO Foundation for Sustainable Golf and one of the foremost authorities on golf sustainability in the world. His foundation focuses on creating a symbiotic relationship with strategic partners to help golf clubs, architects, and individual tournaments reach their sustainability goals. The …
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In the latest episode of Vantage Point, Tanya Joseph, member of Grayling's Strategic Advisory Board, speaks with Annisha Taylor, Head of DE&I at the BBC, and André Spence, social entrepreneur and founder of Global Purpose Enterprise. Both share their journeys and insights on diversity, equity, inclusion, with Annisha talking about her inspiring car…
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What if golf courses were more than just places to tee off? In this episode of The Golf Sustainability Podcast, I sit down with Brian Horgan, chairperson of Michigan State University’s Department of Plant, Soil, and Microbial Sciences, to dive into a fascinating new perspective on golf. With over 20 years in research and academia, Brian has been at…
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Why wouldn’t the PGA Tour help lead the charge in golf sustainability? I’m joined by Brazos Barber, the Director of Sustainability for the PGA Tour for his insights in sustainable golf and the PGA Tour. As golf faces growing environmental challenges, Brazos shares his personal journey with me: leading sustainability efforts within one of the world’…
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As the Director of Agronomy at Hillcrest Country Club, Matt Muhlenbruch fully embraces leveraging technology to make the game of golf more sustainable. His approach is well-researched so he’s only implementing tools and technologies that will drive sustainable golf forward. Ultimately, the technology he adopts has to bring meaningful and measurable…
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In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she sits down with journalist and broadcaster Anne Robinson. Known worldwide for her acerbic wit, Anne famously hosted The Weakest Link in the UK and the US and was the first ever woman to regularly edit a national newspaper, the Daily Mirror. Looking back …
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Jay Karen, CEO of the National Golf Course Owners Association, addresses economic and social sustainability from the viewpoint of an owner/operator. Jay believes that there’s a fine balance between sustainable business practices and sustainability practices. He dissects the nuances one has to consider. Golf course owners are expected to make golf m…
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St. Andrews Links is the oldest—and most well-known—golf course in the world. Recognized as the “Home of Golf,” it’s existed for over 600 years. Today we have the privilege of speaking with Gordon McKie, the Greenkeeping Operations Manager. Gordon has been at St. Andrews Links in various roles for over 27 years. Every year, over 240,000 rounds of g…
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“We all live downstream” is one of the mottos of Mr. Jonny Morris, the Founder and CEO of Bass Pro Shops. Bubba Wright lets this motto serve as the north star for everything he does as the Director of Agronomy at Big Cedar Lodge. Whether it's by reducing its footprint or providing habitats for wildlife, Big Cedar Lodge strives to leave everything b…
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In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Bill Simmons, Managing Director of Dutko Government Relations. With the first televised Presidential debate looming, Bill and Nicky consider whether Donald Trump has been wrongfooted by Kamala Harris’ nomination, dissect all-important campai…
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In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Gary Gibbon, Political Editor of Channel 4 News. As the dust settles on the UK general election, Gary and Nicky reflect on differing party strategies and non-stop opinion polls, consider the absence of long-form interviews and ask whether a …
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In Nicky Morgan’s latest episode as host of the Vantage Point political podcast by Grayling, she speaks with Nathalie Brack, Professor of political science at the Cevipol, Université libre de Bruxelles and Visiting Professor at the College of Europe, and Jessica Brobald, Managing Director of Grayling Brussels. On the day after the first round of th…
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In Nicky Morgan’s latest episode as host of the VantagePoint political podcast by Grayling, she speaks with Tanya Joseph, recently appointed member of the Grayling Senior Advisory Board and former senior Labour advisor. Tanyaand Nicky discuss what to expect from the Labour manifesto, the pressure of the polls and the heat of an election campaign. T…
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In Nicky Morgan’s latest episode as host of the VantagePoint political podcast by Grayling, she speaks with Rahul Roy-Chaudhury, Senior Fellow for South and Central Asian Defence, Strategy and Diplomacy at the International Institute for Strategic Studies (IISS), London. Rahul and Nicky discuss the logistical feats involved in the Indian election, …
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The Path seeks to change kids’ lives while introducing them to the game of golf. So is it a community center or a golf course? It’s both! It was launched on the premise that every child deserves the chance to succeed in life and you can hear the motivating story from Dave Andrews, the Director of The Path at The Park West Palm Beach. The Path has b…
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In Nicky's next episode as the host of the Vantage Point political podcast by Grayling, she speaks with Rachel Wolf, a Founding Partner at Public First, leading the agency's policy work. Before taking on this role, Rachel was a Michael Gove and Number 10 adviser, co-author of the Conservative’s landslide-winning 2019 manifesto, a regular columnist …
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Today, we’re so happy to have my friend, former colleague, and someone whose interests are many, and usually pursued to a level of mastery—Allison Burton-Parker. Allison is a globe-roaming wine educator and writer living between the Loire Valley, London and New Zealand. She is a former luxury advertising executive—which is when we first met in New …
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In Nicky's next episode as the host of the Vantage Point political podcast by Grayling, she speaks with Luke Tryl, a polling and policy expert who is now a director at More in Common, which carries out regular public opinion research and publishes regular research reports on a range of challenges facing the UK today. More relevantly for this episod…
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In Nicky's next episode as the host of the Vantage Point political podcast by Grayling, she speaks with Wooyun Jo, a researcher at Loughborough University specialising in Asian security and a member of the South Korean Presidential Peaceful Unification Advisory Council. Nicky and Wooyun unpack the results of the Taiwan general election which took p…
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Aiming to reflect the diverse demographics of America in both participants and workforce of the golf industry is Sandy Cross, the Chief People Officer at the PGA of America. Sandy and host John explore groundbreaking programs like PGA Works, aimed at diversifying the golf industry workforce, and initiatives such as Make Golf Your Career and Make Go…
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Here to explain how it’s possible to create an environmentally conscious golfing experience while enhancing safety and making the golf course more sustainable is Tom Coyne, Author and Owner of Sullivan County Golf Club, a 180-acre, nine-hole course in the Catskills. Tom takes us through his significant course renovation including sodding the entire…
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Calling attention to the evolution of golf sustainability over the past 40 years is Frank LaVardera, the Director of Environmental Programs for Golf at Audubon International. Frank expresses a desire to be remembered as someone who cared deeply about the environment and fostered a user-friendly and collaborative approach in the golf industry. Durin…
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Opportunities for more golf sustainability are presented by Kevin Sunderman, the Chief Operating Officer of the Golf Course Superintendents Association of America (GCSAA). Kevin chats with host John about the journey to a greener, more sustainable future for the golf industry. From his early days as a golf enthusiast in rural Ohio to his current in…
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In Baroness Nicky Morgan's first episode as the host of the Vantage Point political podcast by Grayling, she speaks with Sajid Javid, a former Chancellor of the Exchequer, Home Secretary and Secretary of State for Health and Social Care. Sajid is currently a Member of Parliament for Bromsgrove but recently announced that he will stand down at the n…
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