Best Nader Safinya Brand Managers Podcasts (2025)

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Ben Adkins on Building 7-Figure Marketing Systems that Sell Themselves 1:10:25

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6d ago1:10:25

1:10:25

From Chiropractic Tables to Digital Empires: Dr Ben Adkins on Building Systems That Sell Themselves Guest: Dr Ben Adkins — Founder of Fearless Social and One Hour Influencer Host: Sam Penny Duration: 1h 10m Episode Overview Dr Ben Adkins went from an overworked chiropractor in a small town to one of the most trusted marketing minds online. When fac…

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John Solleder on Building People, Purpose & Value That Lasts 1:05:01

26d ago1:05:01

1:05:01

In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that lea…

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Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya 1:03:01

1M ago1:03:01

1:03:01

In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations. Over two decades, Nader has worke…

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Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership 52:27

1M ago52:27

52:27

When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people. In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation. Long before remote work be…

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Behaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential Businesses 1:07:57

2M ago1:07:57

1:07:57

What if the way you’re wired is silently driving every financial and business decision you make? In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a…

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Jim Penman: From a $24 Lawn-Mowing Gig to a Global Franchise Empire 1:02:39

2M ago1:02:39

1:02:39

What does it take to turn a side hustle into a household name? For Jim Penman, it started with mowing lawns for twenty-four dollars a week — and grew into Jim’s Group, one of the largest and most recognisable franchise networks in Australia and beyond. In this conversation, Jim shares the story of how he built a brand that now stretches across more…

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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health 1:09:47

2M ago1:09:47

1:09:47

What does it take to build a company, nearly lose it twice, and still walk away with a successful exit? In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company…

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The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls 52:59

3M ago52:59

52:59

What does it really take to sell your business for the best possible price—or to buy one without getting burned? In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running …

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How to Navigate the Deal Without Getting Burned 18:10

3M ago18:10

18:10

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and th…

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The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart 41:29

3M ago41:29

41:29

Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in …

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Exit Ready or Just Tired? 21:14

3M ago21:14

21:14

Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of th…

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Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs 38:39

3M ago38:39

38:39

What really makes a business sellable — and what will turn buyers away? In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and desig…

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Why Every Business Buyer Needs to Know the Seller's Exit Plan! 23:56

3M ago23:56

23:56

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can mak…

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Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes” 25:10

4M ago25:10

25:10

Even great businesses fail to sell; not because of poor performance, but because of a poor process. In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages…

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The Fit Factor: How to Avoid Buying the Wrong Business 18:39

4M ago18:39

18:39

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable business will eat you alive if the values, leadership style, or vision don’t align with you. Drawing from 25 years of real-world experience buying, building,…

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Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business) 49:45

4M ago49:45

49:45

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deals. It’s fear. In this episode of Built to Sell | Built to Buy, host Sam Penny is joined by Australia’s #1 business broker Sally Stuart, who sold 35+ bu…

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The Secret to Selling Your Business? (It’s not what you’d think) 26:38

4M ago26:38

26:38

🎧 Episode Summary: Think your business will sell because it's profitable? Think again. In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems. It’s alignment. Buyers don’t just want…

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The Red Flag Playbook: Protect Yourself Before You Buy 40:18

4M ago40:18

40:18

Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer. Whether you're a first-time buyer o…

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Derisk the Deal: How to Make Buyers Say Yes! 53:33

4M ago53:33

53:33

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨 Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk. In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Mak…

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Due Diligence Exposed: Reading Between The Lines 42:33

5M ago42:33

42:33

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines key questions buyers should ask, identifies financial and operational red flags, and discusses common seller tricks. Through a real case study, he illustrates how thorough due diligen…

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Mastering Business Valuation: Key Metrics for Success 39:27

5M ago39:27

39:27

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He outlines key metrics to measure, improve, and present effectively to potential buyers, introducing the core value formula and the eight value drivers t…

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The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling) 9:23

5M ago9:23

9:23

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, step back, or eventually sell. If you’re stuck in the weeds, still wearing all the hats, and wondering why your business hasn’t hit the next level, this…

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From Chaos to Clarity: Systemising Your Business 34:44

5M ago34:44

34:44

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside. He shares a practical framework for documenting, delegating, and automating your operations, explains why Standard Operating Procedures (SOPs) don’t need to be bor…

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How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence 23:33

5M ago23:33

23:33

In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redundant in business. They discuss the importance of surrounding oneself with capable people, the role of trust and delegation, and the necessity of systems and automation in achieving b…

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Buyers Beware: If You Miss the Systems, You Miss the Truth 29:31

5M ago29:31

29:31

While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals that business systems reveal during due diligence. You’ll learn how to spot red flags, recognise green flags, assess system maturity, and ask the questions that separate savvy investo…

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Built to Sell | Built to Buy Trailer 1:07

5M ago1:07

1:07

Trailer: Welcome to Built to Sell | Built to Buy Hosted by Sam Penny, entrepreneur, adventurer, and Coach for the Brave. If you're a business owner thinking about selling, or an investor ready to buy, this podcast is your edge. Each week, we give you the tools to make smarter decisions, build more valuable businesses, and avoid the expensive mistak…

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How to Remove Yourself from the Day-to-Day (Without Losing Control) 40:42

6M ago40:42

40:42

You didn’t start your business to become its most overworked employee. In this Built to Sell episode, Sam Penny reveals how business owners can step out of the daily grind without losing control — and how doing so dramatically improves valuation, freedom, and long-term growth. Using his proven 3-phase roadmap (Delegation → Systemisation → Empowerme…

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How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job) 23:11

6M ago23:11

23:11

Too many buyers think they're purchasing a business — but what they're really buying is a full-time job. In this episode of Built to Buy, Sam Penny breaks down how to spot owner-independent businesses — the ones that don’t rely on the founder to survive and scale. Whether you’re buying your first business or your fifth, this episode will sharpen ho…