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Micka on Influence

Echocast Radio

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Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
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I am Mickaël Demonchaux and have been designing bicycles for 20 years. Join me in this podcast as I discuss and review the pro bikes design and set up. This show is for bicycle nerds but everyone is welcome! You can get the visuals of each bikes discussed on the homepage www.dmcx.com.
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A podcast for and about writers—the business side and the creative perspective—and how our life experiences intersect with our writing work. How we do it, why we do it and what keeps us going as we navigate the creative environment. Because, published or not, wildly popular or still unknown, we are all writers. ”Living the Writing Life” is a copyrighted podcast solely owned by author Nancy Christie. For more information, visit her website at www.nancychristie.com.
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EXPO – quality versus quantity – the visual overkill | Video

FHNW | HGK | Institute Interior Design and Scenography , CH - Basel

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Bigger, higher, farther. From the medial arms race of national fairs, bold recollection and sustained sujets. Protagonists impart insights on the creative processes of the past world exhibitions in Zaragoza and Shanghai, as well as present prospects of the concept of the Milano Expo 2015 and discuss new trends and innovative concepts.
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Brittany Micka-Foos is a writer living in the Pacific Northwest. She is the author of the short story collection It’s No Fun Anymore (Apprentice House, 2025) and the poetry chapbook a litany of words as fragile as window glass (Bottlecap Press, 2024). Her poems, essays, and short stories appear in a variety of publications, including Ninth Letter, …
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In this episode, Micka Alexander chats with Brenda Wachira, Account Director at EXP Kenya, Africa’s leading experiential agency. Brenda shares her journey into experiential marketing, the shift from traditional activations to meaningful brand experiences, and why micro-influencers are outperforming celebrities in conversion. They unpack insights fr…
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Just a few thoughts on finding the courage to be brave in our writing life. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium…
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In this episode of Micka on Influence, host Micka Alexander sits down with Evan Kotton, Digital Media Strategist at Mediology, to explore how influencer marketing continues to evolve in today’s media landscape. With over a decade of experience in digital marketing, Evan shares how his career began in the early days of Facebook advertising and how h…
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Susan Poole is a mother, lawyer, freelance writer, and nonprofit professional. She was awarded the 2023 Rising Star Award from the Women’s Fiction Writers Association (WFWA) for her debut novel, Out of the Crash. Susan's essays have been featured on the popular parenting websites Grown and Flown and Scary Mommy. Additionally, she has published two …
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In this episode of Micka on Influence, host Micka Alexander sits down with Jhene Nel, Sales Director at Nfinity Influencer, to unpack groundbreaking IPA research proving that creators are not just short-term sales drivers — they’re the future of brand building. Jhene shares why this is such a defining moment for the influencer marketing industry an…
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Just a few thoughts on why I made “adaptability” my word of the month. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium * Su…
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In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcel…
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After all these years, I finally gained a sense of community and belonging, and I have my first novel to thank for that. Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium * Substack Check out my YouTube channels: Books by Nancy Christie on YouTube * Midlife Moxie Novel Series™ on YouTub…
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In this episode of Micka on Influence, Micka sits down with Lily Vasic, Brand Manager at RCL Foods and LiveKindly, to explore the evolving landscape of influencer marketing, particularly within the growing plant-based movement. From her early career in traditional marketing to leading innovative, purpose-driven campaigns, Lily shares how her journe…
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Just a few thoughts on what has been my greatest setback as a writer. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium * Sub…
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After retiring from a career in telecommunications, GaGa Gabardi completed her pilot’s license and now consults, teaches and does course development in the aviation fuel industry. She lives with her husband in the Colorado mountains and has her first grandson to thank for the name GaGa. Judilee Butler taught elementary education for nine years in u…
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In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth. Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow im…
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Just a few thoughts on ways to reignite my author fire Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium * Substack Check out…
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In this episode of Micka on Influence, Micka sits down with Tristan Moses, former athlete turned content creator and influencer. Tristan shares his journey from the sports field to the digital stage, unpacking the evolution of influencer marketing and what it takes to build a strong personal brand. From successful campaigns and brand collaborations…
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In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act bet…
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Just a few thoughts on the importance of seeking writing opportunities outside our usual lane. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn *…
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Scott Shepherd is a veteran writer/producer/show-runner with years of experience running network series; his production and screenwriting credits include The Equalizer, Miami Vice, The Outer Limits, Haven, and Quantum Leap. Born in New York and raised in Los Angeles, he currently teaches television writing at the University of Texas in Austin. His …
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In this episode, Micka sits down with Millennial Mom and social media sensation Nuri Gallow. Known for her heartwarming and relatable content, Nuri is a powerhouse content creator and skilled video strategist with a flair for authentic storytelling and creative engagement. In the conversation, Nuri shares valuable insights on how to approach and co…
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Just a few thoughts on the connection between freedom and writing. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium * Substa…
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In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising …
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A seventh generation Mississippian, Gerry Wilson grew up in the red clay hills of the north that she writes about in her debut novel, THAT PINSON GIRL, released by Regal House Publishing in February 2024. A story, “Tell Me Anything,” appeared in Persimmon Tree in June 2024. Another story, “A Language of Their Own,” was runner-up for The Porch Ficti…
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Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audienc…
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Just a few thoughts on why we must continually redefine how we define writing success for ourselves. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * Link…
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In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers. How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn …
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Aime Austin is the author of the Casey Cort and Nicole Long Series of legal thrillers. She is also the host of the podcast, A Time to Thrill. When she’s not writing crime fiction or interviewing brilliant creators for her podcast, she’s in a yoga pose, knitting, or reading. Aime splits her time between Los Angeles and Budapest. Before turning to wr…
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In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial indepe…
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Just a few thoughts on parenting ourselves and other writers as we travel together on our writing journey. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram …
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David Allen Edmonds spent most of his working life teaching German at the high school and college levels. His summer jobs ranged from campaign manager to stay-at-home dad to track coach. He co-wrote two educational TV series for the Cleveland PBS affiliate (WVIZ) and spent one summer in Hollywood on the writing staff of ABC-Paramount’s Out of the B…
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Just a few thoughts on finding the courage to write and finding courage in what we write. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pint…
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John Amos is the author of four novels: The Student, The Cleopatra Caper, The Case of the Stolen Goddess and The Bones of the Apostle as well as academic publications that include several books and multiple articles. He holds a PhD and a JD and has taught at university level for 25 years. John has lived in the Middle East, most notably in Egypt, Le…
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Just a few thoughts on how we, as writers, can make a difference in the world, one word at a time. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * Linked…
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Liza Nash Taylor is the author of Etiquette for Runaways and In All Good Faith. The 2016 winner of the San Miguel Writers Conference Fiction Prize, her work has appeared in Microchondria II, Gargoyle Magazine, and Deep South, amongst others. She was a 2018 Hawthornden International Fellow and received her MFA from Vermont College of Fine Arts. A na…
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Just a few thoughts on the important role libraries play in our communities. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Mediu…
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Just a few thoughts on how choosing the right word or words for the year can guide us through 12 months of writing. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * I…
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Megan Rogers is a bestselling author, entrepreneur, former dance teacher and studio owner, and mother of three. A professional dancer, Megan is known for her performances with the NFL. She made a remarkable transition from the stage to the literary world with her hit children's book, Rosie Finds Her Shine. Since its release, Megan has sold over 13,…
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Just a few thoughts on why we need to believe in the magic of writing. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium Chec…
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Dr. Kushin is the author of the coming-of-age novel Beware the Smart Kids. An award-winning professor, author, and scholar at Shepherd University in Shepherdstown, West Virginia, he’s also the author of Teach Social Media: A Plan for Creating a Course Your Students Will Love, and writes Social Media Syllabus, a popular blog and resource tool for so…
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Just a few thoughts on why we need to take time just to breathe for creativity’s sake. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pintere…
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Just a few thoughts on why we need to feed our creative confidence with positive memories. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pin…
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Elisabeth Sharp McKetta is an award-winning author, teacher, and speaker who teaches writing for Harvard and Oxford. She is the author of thirteen books, including the novels Ark and She Never Told Me About the Ocean, the memoir-in-essays Awake with Asashoryu, and the guidebook Edit Your Life—which was inspired by her 2019 TEDxBoise talk. She co-ed…
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Just a few thoughts on why we need to find our writing tribe. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinterest * Medium Check out my …
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Jeanne Blasberg is an award-winning and bestselling author and essayist. Her first two novels, The Nine (released in 2019) and Eden (released in 2017), were both award winners, and the third in that trilogy, Daughter of a Promise, was just released this past April. A Smith College graduate, Jeanne was named a Southampton Writer’s Conference BookEnd…
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Just a few thoughts on how midlife can be our most creative stage—if we are open to it. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pinter…
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Just a few thoughts on how I realized that I needed to "unpack" my brain from one book project before I started another. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTo…
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Delia Ephron is a bestselling author, screenwriter, essayist, and playwright. Her novels include the New York Times bestseller Left on Tenth: A Second Chance at Life that came out in 2022, Siracusa, and The Lion Is In, several essay collections, and books for children and young adults. Her movie credits include You've Got Mail, The Sisterhood of th…
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Just a few thoughts on why we shouldn’t confuse “I’ve never done it” with “I can’t do it.” Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pin…
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Jonathan Lewis writes microfiction travelogues which he shares freely at his website. Each 500-word story follows an international traveler as he explores the world and tries to better understand his place in it. Now retired, Jonathan has had an eclectic career: California State Senate legislative staffer; art gallery owner; founder/CEO of a global…
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Just a few thoughts on why we shouldn’t confuse creative dormancy with creative death. Did you enjoy this excerpt from my writing newsletter? Sign up for The Writing Life with Nancy Christie, and receive a free writing-related tip sheet as a bonus! Follow me on social media: Goodreads * X/Twitter * Facebook * TikTok * Instagram * LinkedIn * Pintere…
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