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Micka on Influence - Marcelle Eckstein

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Manage episode 515768639 series 2508328
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach.

Together, they unpack how influencer marketing has shifted from polished celebrity endorsements to real, relatable storytelling that connects with consumers on a deeper level. Marcelle reflects on the success of campaigns like My Skin My Way with Venus, revealing why authenticity and collaboration remain the most powerful tools in a marketer’s kit.

Whether you’re a brand manager, creator, or simply curious about the future of marketing, this conversation offers valuable lessons on how to build trust, inspire emotion, and create campaigns that truly make an impact.

  continue reading

121 episodes

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Manage episode 515768639 series 2508328
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach.

Together, they unpack how influencer marketing has shifted from polished celebrity endorsements to real, relatable storytelling that connects with consumers on a deeper level. Marcelle reflects on the success of campaigns like My Skin My Way with Venus, revealing why authenticity and collaboration remain the most powerful tools in a marketer’s kit.

Whether you’re a brand manager, creator, or simply curious about the future of marketing, this conversation offers valuable lessons on how to build trust, inspire emotion, and create campaigns that truly make an impact.

  continue reading

121 episodes

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