Become a Paid Subscriber: https://anchor.fm/thescuttlebuttshow/subscribe Become a Paid Subscriber: https://anchor.fm/thescuttlebuttshow/subscribe We are a military and veteran themed show focusing on veterans in business and transition from military to civilian life
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Max Bloom Podcasts
The comedy talk show where creatives, icons, and the occasional goblin join me, Max!, for a smoke, a sweet treat, and some silly goosery. Each episode is a porch-swing gab inside the Clubhouse with your funniest, most fascinating friends. Stories bloom into foley tales, dipped in dreamy soundscapes. A place for artists, dreamers, and stoners of the hi-fi variety. ☮︎ Light up, tune in, and let the good times roll…
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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In the bustling food truck rivalry of Brookvale, ambitious chef Sophie Martinez of *Tasty Bites* faces off against the charming Max Hawkins of *Gourmet on Wheels*, each determined to win the hearts—and stomachs—of the morning crowd. As their playful banter turns into something more, both must navigate their competitive spirits and undeniable chemistry to discover whether love can bloom amidst the hustle of culinary competition. Will their rivalry simmer down into a delicious partnership, or ...
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Talkline With Zev Brenner Podcast on The Talkline Network
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This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…
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The Marketing of Taylor Swift (Taylor's Version)
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27:22This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …
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This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We'll explore the history of cannabis. We'll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…
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AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy. In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history …
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Disappearing Acts: When Popular Brands Are Discontinued
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27:09This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? Find out. Hosted o…
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Jon Youshaei is Making the Boring Stuff Simple for Creators
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40:26Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey Check out Jon’s new venture: https://www.boring-stuff.com/ In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us t…
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Double Fantasy Guitarist Earl Slick Talks About Lennon
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51:09December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Earl talks about recording John’s final album, Lennon’s sense of humour, and how Earl found out about John’s murder. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…
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Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload
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35:30AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing di…
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Hiding in Plain Sight: The Surprising Influence of Marketing
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27:46So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for…
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Nooner Nookie: The Allure of Marketing Freebies
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28:07For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a c…
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How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
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50:04AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37…
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This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years ago. And a fourth brand has made a fortun…
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AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim. In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why thi…
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Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a n…
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Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload
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34:58AUDIENCE SURVEY: bit.ly/creatoruploadsurvey Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos. This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate wh…
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From our Season 12 Archives, Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car…
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Mark Rober and Cleo Abram Tell All at Adobe Max | Creator Upload feat. Mike Polner of Adobe
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54:54We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) sh…
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Another favourite from our Season 12 Archives. This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth…
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SoCom Founder Max Benator Explains Why We Should Care about Social Commerce | Creator Upload
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41:22Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new …
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From our Season 12 Archives... another favourite. You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters…
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How Creators Can Turn Influence Into Equity | Creator Upload feat. Phil Ranta, CEO of Stealth Talent
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33:13Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly…
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Johnny Wants The Jet: The Loopy World of Loop Holes
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27:40There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advanta…
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Is AI Coming For Your Creator Job? | Creator Upload
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30:57Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "…
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Touch The Pickle: Marketing Gender Equality
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27:43If you searched the question: “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com And one that challenged menstruation taboo…
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Will Trump's New Algorithm Fix TikTok? | Creator Upload
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27:06Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a bril…
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Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
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52:14The Beatlology Interviews (Season 2, Episode 1) What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary ha…
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Allure of Bad-Ass Advertising: Anti Heroes
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28:2320th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad. Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid…
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The Rise of Creator Storefronts | Creator Upload
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39:01Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all l…
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No. 22: "Getting Max with High" Feat. Max Mendoza Crumm ♡
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35:13Broadway, Film + TV star Max Mendoza Crumm hits the Cosmic Clubhouse ✨ for a ONE-YEAR ANNIVERSARY celebration you wont forget! 🎪 Performance art? Meta talk-show hosting? Chaos Podcasting? …You decide. 🫦 🌈 This time, I’m interviewing ME! ♕ Sharing vape sips, lols, and a peanut-butter-layered chocolate cake with myself, we cover it all: theatre-kid b…
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Tools for the Family Jewels: Gender Bending Brands
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27:29From our Season 12 Archives... This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending wor…
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How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload
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51:37We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an e…
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Hard Days & Golden Knights: The World of Brand Twins
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28:07From our Season 12 Archives. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why t…
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MrBeast's Leaked Plan to Start a Mobile Network | YouTube's NFL Takeover | Creator Upload
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24:58Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability. Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators li…
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You Can Check In, But You Can't Check Out: Branded Hotel Rooms
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27:58From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. Hosted on…
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"Vaped? Are You Insane?" Feat. Ann Harada [Clubhouse Cut ☆]
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31:55Straight from the vault with a little zhuzh: Sweetie No. 3, Ann Harada, is back as a Clubhouse Cut! Same brilliant conversation, just a little more magic in the mix. ☆☆☆ Broadway, Film, + Television Star Ann Harada joins The Cosmic Clubhouse for a VERY silly episode! Dark chocolate, Weed, HAWAII ❀, and, of course, lots of giggles. ✨ Whether you lov…
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Dish Night at the Movies: Marketing Motion Pictures
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27:27From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved t…
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YouTube's New Plan to Make Small Creators Famous | Creator Upload
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33:33Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and pla…
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The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
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43:17People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are …
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Is an Adpocalypse Coming for Roblox? | Creator Upload
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36:35Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators …
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When You've Got It, Flaunt It: The George Lois Story
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27:38From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted…
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This special BONUS 🍁 episode of High, Sweetie! with Max Mendoza Crumm brings you Stoner Stories from the Hall of Sweethearts, Vol. 2: the girls, the gays, and the theys of #11–21 ♡ The 420 Club gathers 'round for midnight ✄ haircuts, gummy hangovers, hotel 📸 photo shoots, special 🍊 oranges, Pizza that was NOT exactly shared, New York City struts, s…
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Why Slow Ventures Gave This Woodworking Creator $2 Million | Creator Upload
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46:30Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britt…
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Chapter 3: Taste Test Tango from Bites of Love by Darrell MarlinBy Darrell Marlin
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Chapter 2: Food Truck Frenzy from Bites of Love by Darrell MarlinBy Darrell Marlin
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Chapter 1: The Rivalry Begins from Bites of Love by Darrell MarlinBy Darrell Marlin
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Opening credits for Bites of LoveBy Darrell Marlin
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No. 21: “Puff the Magic Tenor” Feat. Mykal Kilgore ♡
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33:17Broadway Musemaker + Vocal Alchemist 🔮 Mykal Kilgore joins the Cosmic Clubhouse for a stoney sing-a-thon! 🎶 There is cake 🍰, there is vape, there is bowl smoking 🌀, and there is singing, babe. A lot of singing!! We also chat on everything from Kpop Demon Hunters to Billy Porter to Freckleface Strawberry 🍓 to The Wiz Live! ✨ to being a Grammy-nomina…
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Gold, Silver & Spinach: TV Shows As Marketing
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30:11From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big mark…
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From Creator to VC: Caspar Lee’s Playbook for the Creator Economy | Creator Upload
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43:17Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significa…
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