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Tools for the Family Jewels: Gender Bending Brands

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Manage episode 507524701 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From our Season 12 Archives...


This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

402 episodes

Artwork
iconShare
 
Manage episode 507524701 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From our Season 12 Archives...


This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

402 episodes

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