Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattP ...
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Matt Plapp Podcasts
Selling high-ticket digital marketing services isn’t just an art—it’s a code waiting to be cracked. Enter The Closing Code, the podcast where agency owners, sales pros, and entrepreneurs come to master the craft of closing deals that matter. Hosted by Clinton James and Josh Konigsberg, seasoned marketing professionals with a combined 60 plus total of years in Marketing and Sales experience, with the results (and battle scars) to prove it, each episode takes you behind the curtain of the digi ...
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A podcast where we talk everything restaurant, speak to successful restauranteurs, marketers, and how social media is impacting the industry for the greater good!
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6 Takeaways From Pizza Power Forum Last Week - Restaurant Marketing Secrets - Episode 926
10:51
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10:51Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event. Today we're going to walk through my big takeaways from YOUR questions at the event. Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more fr…
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MP's Monday Minute - Restaurant Marketing Secrets - Episode 925
3:04
3:04
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3:04The carerr path we chose is TOUGH! Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.comBy Matt Plapp - CEO - America's Best Restaurants
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You Can't Miss This Step In Your Marketing Plan - Restaurant Marketing Secrets - Episode 924
3:10
3:10
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3:10This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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New, Frequent & Lost Customer Marketing Funnels - Restaurant Marketing Secrets - Episode 923
8:30
8:30
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8:30Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let’s discuss this today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.c…
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How To Build Your Database - Restaurant Marketing Secrets - Episode 922
6:08
6:08
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6:08A few loyal readers of MP’s Monday Minute recently asked: “Matt, what’s the best way to build a customer database?” Let’s break it down today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need hel…
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From Hustler to Inc. 5000: Azhar Siddiqui’s RepStack Playbook for Agency Growth
42:29
42:29
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42:29Strap in, this one’s packed with fire. In this episode of The Closing Code Podcast, host Clinton James sits down with Azhar Siddiqui, CEO and co-founder of RepStack, to uncover how one bold idea turned into one of the fastest-growing companies in the U.S. (Inc. 5000 ranked). Azhar shares his journey from hustling in sales at Best Buy to building a …
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Rebranding Your Restaurant - Restaurant Marketing Secrets - Episode 921
7:53
7:53
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7:53Recently, Katie from my team was asked for advise on rebranding their restaurant. So I figured I'd hop on the mic and talk through what I would do and my experience. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent cus…
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He Funded His Customer Acquisition - Restaurant Marketing Secrets - Episode 920
7:24
7:24
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7:24In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need hel…
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It Worked For Warren Buffet- Restaurant Marketing Secrets - Episode 919
6:55
6:55
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6:55Warren did the same thing OVER and OVER and OVER again...will you? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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No Sales Team? No Growth. How Matt Plapp Built One That Actually Closes
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50:53
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50:53What does it take to turn a one-man agency into a sales-driven machine that dominates a niche? In this episode of The Closing Code, Clinton and Josh sit down with Matt Plapp, founder of America’s Best Restaurants, to dig deep into the raw truth of building and scaling a sales team from scratch. From humble beginnings in radio and boat sales to lead…
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Your Digital Info Needs Monitored Often- Restaurant Marketing Secrets - Episode 918
2:57
2:57
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2:57Your restaurant has listings online everywhere, and it's tough to keep up with. Today, let's talk about what you can do to keep up with them. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help…
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Powerful Promotion To Build Your Most Important Customer Database - Restaurant Marketing Secrets - Episode 917
3:42
3:42
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3:42Every one of you needs more sales. Today I’m giving you a HACK that’ll bring in more cash… - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Selling to the Elite: How Austin Irabor Closes High-Ticket Clients Without Chasing Anyone
52:09
52:09
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52:09How do you build a sales process that disqualifies the wrong prospects, attracts elite clients, and positions YOU as the prize? In this powerhouse episode of The Closing Code, Clinton and Josh sit down with Austin Irabor, founder of NetFly, a legal tech company that’s redefining what it means to sell high-ticket services in a saturated market. This…
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Selling Like a Boss & Becoming the Authority in Your Niche with Tony Ricketts
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55:49
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55:49This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear. Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss. In this episode of The Closing Code, Tony breaks down…
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Copy & Repeat This Proven Weekly Restaurant Social Media Campaign - Restaurant Marketing Secrets - Episode 916
4:31
4:31
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4:31You can use this campaign every week to fill 40-50% of your weekly posts, drive massive engagment and have fun inside your 4-walls. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out…
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Outbound Sales Calls To Sell Burritos, YES - Restaurant Marketing Secrets - Episode 915
3:09
3:09
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3:09You can't just sit on your hands and not use one of the biggest inventions ever for it's intended use, THE PHONE. You have to learn to LOVE outbound marketing and that includes calling your customers and selling them buritos. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owne…
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Show Me How To Live - Restaurant Marketing Secrets - Episode 914
2:47
2:47
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2:47Check out this blog post for more context on todays podcast https://mattplapp.com/day-323-the-puzzle-mps-minute-show-me-how-to-live/ - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!…
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Get The Attention Your Restaurant Deserves - Restaurant Marketing Secrets - Episode 913
1:09
1:09
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1:091. Get The Attention Your Restaurant Deserves In a world dominated by big chains, standing out in your local community is harder than ever. The ABR Roadshow helps independent restaurants rise above the noise and become the go-to spot in their neighborhood. 2. Your Own TV-Quality Restaurant Feature Imagine a professionally produced video episode fil…
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Pizza Nerds Christmas In July Retained Me - Restaurant Marketing Secrets - Episode 912
4:54
4:54
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4:54You MUST retain your customers attention, otherwise someone else is going to TAKE YOUR MONEY! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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4 Takeaways From My Miami Business Mastermind You Can Steal - Restaurant Marketing Secrets - Episode 911
5:26
5:26
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5:26Last week I was in Miami with a few hundred other entreprenuers and I left with some great ideas. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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How To Use Facebook Right - Restaurant Marketing Secrets - Episode 910
4:55
4:55
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4:55You're taking the effort with social media posts on platforms like Facebook, but it's doing NOTHING - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Sales Is a Team Sport: Why Your Agency Isn’t Closing More Deals
38:23
38:23
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38:23Selling high-ticket digital marketing services isn’t just about the closer. It’s about building a team that creates an unbeatable client experience from the first call to ongoing results. In this episode of The Closing Code, Clinton James and Josh Konigsberg unpack one of the biggest myths in agency sales that the salesperson alone wins or loses th…
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The Hidden Testimonial You'll Ever Get - Restaurant Marketing Secrets - Episode 909
3:54
3:54
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3:54Use this tactic to get more of the BEST comments possible and drive new customers into your restaurant - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Turning A Little Into A Little More - Restaurant Marketing Secrets - Episode 908
3:06
3:06
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3:06Today's podcast is covering my weekly email every Monday, MP Minute. Our journey is hard, let's get through it together - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!…
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Google Says This Restaurant Is Closed, Here's How You Fix that - Restaurant Marketing Secrets - Episode 907
3:19
3:19
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3:19Google says they are closed, and they turn to Facebook to tell their fans they are not closed. Whta's wrong wtih that picture? If they didn't send and email and text, and their only means to announce this is on a rented medium, then a lot! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help r…
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Selling & Scaling Smarter: Josh Nelson on Sales, Systems & Seven Figures
52:09
52:09
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52:09This is the episode every agency owner needs to hear. Whether you're flying solo or scaling past seven figures, our guest Josh Nelson—founder of Plumbing & HVAC SEO and Seven Figure Agency—delivers the no-fluff blueprint for building a sales machine that prints high-ticket retainers. Josh went from a failed generalist agency to running a $7M powerh…
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How to Grow Your Restaurant Every Month with a Proven Attention Plan - Restaurant Marketing Secrets - Episode 906
3:37
3:37
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3:37In this episode, we break down "Monthly Attention Plan" featured in PMQ Magazine—a game-changing strategy to keep your restaurant top-of-mind and drive consistent sales. Learn how attracting attention, building a customer database, and retaining loyal guests can create predictable monthly growth. - Do you need some help driving sales to your restau…
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MP's Weekly Minute - Restaurant Marketing Secrets - Episode 905
2:54
2:54
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2:54Every Monday we send out an email titled "MPs Minute." And now, every Monday a podcast will be dedicated to that exact topic. Today we talk about "One Move = Big Impact!" - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequen…
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The Fortune’s in the Follow-Up: Stop Getting Ghosted, Start Getting Paid!
34:47
34:47
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34:47Following up isn’t glamorous—but it’s where the real money is made. In this no-fluff episode of The Closing Code, Clinton James and Josh Konigsberg expose the hard truth behind why deals stall and how you can fix it with a bulletproof follow-up game. Forget being “left on read.” If you’re tired of ghosted leads and cold trails, this episode deliver…
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This Restaurant Promo Hit Two Of The ABR Commandments - Restaurant Marketing Secrets - Episode 904
2:24
2:24
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2:24Eric of Lost Pizza killed two birds...commandments with one stone. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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The 1 Page Restaurant Attention Plan Is Replacing Your Marketing Plan - Restaurant Marketing Secrets - Episode 903
3:49
3:49
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3:49It's not 1985, get rid of your marketing plan and replace it with an ATTENTION plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Trust Yourself and Be Yourself - - Restaurant Marketing Secrets - Episode 902
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4:36
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4:36There will always be someone with an opinion, and today I talk about the topic from MP's Minute, my new weekly email that comes out every Monday. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.am…
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The Mind Game: Why Your Headspace is Your Most Underrated Sales Tool
41:15
41:15
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41:15Selling digital marketing services on retainer isn’t just about tactics and slides—it’s about mindset. In this powerful episode of The Closing Code, Clinton James and Josh Konigsberg tackle what might be the most underestimated tool in the high-ticket sales arsenal: your inner game. This isn’t your typical rah-rah motivation talk. It’s a real, hone…
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What Three Facebook Ads Your Restaurant Should Be Running - Restaurant Marketing Secrets - Episode 901
5:06
5:06
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5:06Commondment #1, Attract Attention Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.…
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Ditch the Pitch Deck: Real Data, Real Closes
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43:29
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43:29Forget everything you thought you knew about sales presentations. In this high-voltage episode of The Closing Code, Clinton James and Josh Konigsberg flip the script on the traditional pitch deck—and show you exactly how to ditch the deck and close more deals. If you’ve been relying on a polished Canva-built slide deck to do the heavy lifting for y…
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Put Yourself In Rooms That Will Help You Win - Restaurant Marketing Secrets - Episode 900
1:51
1:51
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1:51You have to get out of your kitchen and out of your restaurant. You MUST get into rooms like the one I'm with, a room filled with other high energy entreprenuers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent custom…
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Retain Your Customers Attention - Commandment 3 - Restaurant Marketing Secrets - Episode 889
5:14
5:14
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5:14Commandment #3 of ABR, retain your customers attention, so that you can RETAIN their business. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Sell Like It’s Already Done – The Power of the Assumptive Close
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30:53If you’re still asking “Would you like to move forward?”—you’re leaving money on the table. In this no-fluff episode of The Closing Code, Clinton James and Josh Konigsberg break down one of the most effective—and underused—sales strategies in the game: the Assumptive Close. This isn’t just theory. Clinton and Josh pull from their 60+ years of combi…
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Build A Database For Your Restaurant- Commandment 2 - Restaurant Marketing Secrets - Episode 888
3:10
3:10
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3:10Commandment #2 of ABR, Build A Database so that you can BUILD a relationship with your customers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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“Too Expensive” Is a Lie — How to Handle Hidden Objections and Close the Deal
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19:01
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19:01Ever walked away from a pitch knowing your offer was solid… yet the prospect still said “no”? You're not alone—and you're not powerless. In this episode of The Closing Code, Clinton James and Josh Konigsberg crack open the real psychology behind objections. Spoiler alert: it’s not about price—it’s about trust, clarity, and perceived risk. With 60+ …
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Attract Attention For Your Restaurant - Commandment 1 - Restaurant Marketing Secrets - Episode 887
3:41
3:41
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3:41Commandment #1 of ABR, Attract Attention. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for helpBy Matt Plapp - CEO - America's Best Restaurants
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The 3 ABR Commandments - Restaurant Marketing Secrets - Episode 886
4:47
4:47
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4:47Attract, Build, Retain These 3 ABR Commandments need to be the BACKBONE of your marketing, ERR, attention plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Discovery Call Mastery: The Do’s, Don’ts, and Deal-Makers
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41:14
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41:14Ever wonder why some discovery calls lead to deals—and others die on the vine? In this episode of The Closing Code, Clinton James and Josh Konigsberg crack open their playbooks and lay down the ultimate framework for running discovery calls that convert. Whether you’re a solo agency owner or building a full sales team, this is the tactical, no-BS e…
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Don't Fail Your Promotion Like B-Dubs Did - Restaurant Marketing Secrets - Episode 885
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2:30They skipped the BIGGEST step of the marketing equation...BUILD. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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Attracting New, Frequent & Lost Customers In One Promotion - Restaurant Marketing Secrets - Episode 884
4:50
4:50
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4:50Let's reach more customers and have more successful promos. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for helpBy Matt Plapp - CEO - America's Best Restaurants
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Building a Sales Dream Team Offshore with Alex Miranda
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38:02
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38:02Selling digital marketing services? Still glued to the sales seat? This is the episode you didn’t know you desperately needed. Clinton James and Josh Konigsberg sit down with the incredible Alex Miranda, founder of Virtrify, to reveal the game-changing secrets to building a world-class sales team—without blowing up your payroll. Alex doesn’t just t…
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The Secret to Closing More Deals: The Right Fit Call
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34:34
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34:34Not every prospect is a good prospect—and if you're not filtering out the wrong ones early, you're wasting time and money. In this episode of The Closing Code Podcast, Clinton James and Josh Konigsberg break down a game-changing sales strategy that will instantly improve your close rates: The Right Fit Call. If you're tired of talking to leads who …
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The Key to Closing High-Ticket Deals: Do Your Damn Homework
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44:40Want to close more high-ticket digital marketing deals? It all starts before you even get on the call. In this episode of The Closing Code Podcast, Clinton James and Josh Konigsberg break down the #1 sales killer that’s holding back agency owners, sales reps, and setters from hitting their goals: lack of preparation. If you’re showing up to sales c…
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He Wants To Sell 100 Sandwiches, HOW can he? - Restaurant Marketing Secrets - Episode 883
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4:05So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more freq…
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Fall In Love With The Problem, Not The Solution - Restaurant Marketing Secrets - Episode 882
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3:07
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3:07It's not your sales, it's not your profits, it's likely your lack of ATTENTION. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help…
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