Best Josh Coffy Podcasts (2025)

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TEA 201: How We Outsource Meta Ad Creatives 46:32

Play Pause

3d ago46:32

46:32

Countdown To Q4 Begins Today 💣 In this episode, we tackle the question: Should you outsource creative? The truth is, most ecommerce founders didn’t launch their brand to be full-time graphic designers. We share how we’ve partnered with No Limit Creatives for graphics and video editing - but more importantly we talk about why outsourcing isn’t as si…

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Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio 1:57:16

10d ago1:57:16

1:57:16

► Join Breezeway's Email List In this special, long-form episode of The Ecommerce Alley podcast, Josh, Dylan, and Jake team up for a candid, behind-the-scenes conversation about TEA’s wild journey—from running a full-service agency to building an education powerhouse, launching a game-changing software platform, and growing a portfolio of thriving …

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TEA 199: 9 Things 7-Figure+ Brands Do 40:30

20d ago40:30

40:30

Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now. You’ll discover: Why fulfilling your own orders is killing your growth (and what to do instead) How to stop firing yourself from the wrong jobs and build a…

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TEA 198: The #1 Metric You Need To Know In Your Business (DANGER: Nerdy Episode) 33:28

25d ago33:28

33:28

Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line? In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisio…

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TEA 197: This Meta Ads Campaign Structure Works Like Gangbusters 24:04

1M ago24:04

24:04

Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment. In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outda…

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TEA 196: Boundaries Are Sexy (And Prevent Burnout) 37:24

1M ago37:24

37:24

If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you. We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business. In this episode, you’ll discover: The 3 types of boundaries every fo…

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TEA 195: Sell Way More Product With This Simple Framework 31:27

2M ago31:27

31:27

Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace. In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products. By the end of this episode…

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TEA 194: Our June Partner Brand Results + $200k July Game Plan 27:22

2M ago27:22

27:22

We’re chasing $1M/month across three ecommerce brands—and in this episode, we're breaking down everything that happened in June. From major wins to hard lessons, you’ll hear the raw, behind-the-scenes journey as we scale in real time. No fluff—just real numbers, real brands, and what it’s really like building toward seven figures. Join Our Newslett…

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Freedom, 9 Business Systems, And A No-Brainer Deal (Happy 4th!) 11:58

2M ago11:58

11:58

On July 4th, 1776, the thirteen American colonies declared independence from British rule, marking the birth of the United States as a sovereign nation. Pretty cool, right? In celebration of such an epic milestone, we’re giving 17.76% off our Max Profits Mentorship to anyone who schedules a call by end-of-day Sunday, July 6th and joins by July 10th…

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TEA 193: God, Business, and the Weird, Wonderful Stuff in Between 46:16

2M ago46:16

46:16

In this episode of The Ecommerce Alley podcast, we explore the intersection of faith and business, share personal anecdotes and insights on how incorporating spirituality can transform your entrepreneurial journey. Discover how to navigate challenges, build a faith-driven culture within your team, and apply biblical principles to achieve success. -…

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TEA 192: 5 Things You Should Do If Summer Sales Are Slow 28:30

2M ago28:30

28:30

In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation. Recommended Podcast Episodes: Run A Promo Sprint: Ep…

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TEA 191: Should You Use Meta's New Advantage+ Sales Campaign? 17:51

3M ago17:51

17:51

In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all. Mentioned Resources: ► TEA 18…

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TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo 41:12

3M ago41:12

41:12

Cats outta the bag… we have stakes in 3 ecommerce brands and we’re going to share everything on our journey to $1M/mo with them. In this episode, we share WHY we picked them and the first things we did. For two of them, we’re five months into partnership and they’ve already grown revenue 395% collectively. If you want the scoop on what we looked fo…

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TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025 49:15

3M ago49:15

49:15

► Grab Our Brand New Meta Ads Course In this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. Meta made major changes to their algorithm in March, and this new strategy plays right into that. They discuss: An Overview Of What Has Changed The New Str…

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TEA 188: Setting Revenue Goals, Scaling Broke & Hitting $1M 29:12

3M ago29:12

29:12

How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY. Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim. In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and …

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TEA 187: Should You Share Finances With Your Team? 20:46

3M ago20:46

20:46

Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I’ll share 5 things that happened when we did it… -=-=-=-=-=-=-=…

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TEA 186: Finding Your Free Shipping Sweet Spot 13:58

4M ago13:58

13:58

Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins. Drawing from data across 400+ ecommerce brands, you’ll learn: How the 2.5ish Rule gets customers to buy more without thinki…

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TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month 20:04

4M ago20:04

20:04

In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionab…

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TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown) 32:18

4M ago32:18

32:18

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list. You’ll learn: Why old-school TOF/MOF/BOF thinking is outda…

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TEA 183: How We Made $567k in 4 Days 33:42

5M ago33:42

33:42

In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], W…

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TEA 182: How To Fix Poor Performing Campaigns in 3 Steps 23:50

5M ago23:50

23:50

In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Ou…

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TEA 181: How We’d Scale to $100K/Month If We Started Over Today 51:38

5M ago51:38

51:38

In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking…

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TEA 180: Discounting - Smart Strategy or Brand Suicide? 37:27

5M ago37:27

37:27

In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations. Join the discussion on effective marketing strategies, alternatives to disco…

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TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy 1:04:23

6M ago1:04:23

1:04:23

Kyle Heidt took a silver product brand from $0 online to $1M per month—fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads. The fastest way to get to new Heidts (see what we did there?) is to follow the fo…

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TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands 18:32

6M ago18:32

18:32

Want to squeeze more revenue out of your Shopify store without adding more traffic? You’re probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app. In this episode, I’m breaking down 5 Shopify apps that we can’t live without—the same ones that increase conversions, boost AOV, and automate…

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TEA 177: 8 Expensive Advertising Mistakes You’re Making 42:02

6M ago42:02

42:02

We work with over 400 ecommerce brands in our coaching program, and every single day we see them all make these same 8 mistakes time and time again that is costing them tons of money. After overseeing over $13 million in ad spend in the last 6 months, we start to see trends pretty quickly so in this episode Josh and Dylan are going to share what th…

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TEA 176: Let's Talk About Facebook's Brand New Advantage+ Sales Campaign 28:30

6M ago28:30

28:30

Facebook just released a brand new Advantage+ "Sales" Campaign structure... and in this podcast Josh gets Dylan's thoughts on it. What's new? Is it better or worse? Did they just change the name? All of these questions and more answered in this episode. If you're running ads for your ecommerce brand, this could make or break your sales in 2025. -=-…

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TEA 175: The State Of Facebook Ads - 2025 Edition 1:32:01

6M ago1:32:01

1:32:01

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching o…

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TEA 174: 5 Website Tweaks That Print Money (Most People Ignore These!) 48:29

7M ago48:29

48:29

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop ► Get MonsterCart - https://www.ecommercealley.com/mc In this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impac…

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TEA 173: How To Make Your Ecommerce Product Standout 10:50

7M ago10:50

10:50

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop In this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling …

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TEA 172: Our Q1 Ecommerce Marketing Strategy (2025 Edition) 32:33

7M ago32:33

32:33

Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make thi…

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TEA 171: How My Assistant & I Run The Company (The Best Decision I Ever Made) 49:45

7M ago49:45

49:45

In this episode, Josh is joined by his assistant, Brei Counts, who’s been with the company for nearly 9 months, and together, they talk about how she’s helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth a…

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TEA 170: 9 Costly Mistakes Ecommerce Businesses Make 26:28

8M ago26:28

26:28

These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we’ve observed some pretty common mistakes. Avoid these 9 things. You’ll thank us later! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Ema…

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TEA 169: A 3-Step Strategy To Liquidate Unwanted Inventory 12:43

8M ago12:43

12:43

Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round. I’ll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. F…

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TEA 168: Back-Of-Napkin Math To Hit Your Sales Goals Every Month 20:16

8M ago20:16

20:16

In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required. He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be. Whether you’re trying to sell out inventory fast or h…

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TEA 167: Merry Christmas (Free $10 Inside) 2:58

8M ago2:58

2:58

We’re celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we’re excited for what’s to come, but today, it’s all about giving back and wishing you a Merry Christmas! If you’re willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to tea…

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TEA 166: These 9 Meeting & Workflow Hacks Will Change Your Life 17:53

9M ago17:53

17:53

In this episode of The Ecommerce Alley Podcast, Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year. Whether you’re leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals. And we’re suckers for needle-movi…

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TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary) 57:57

9M ago57:57

57:57

In this special 3-year anniversary episode, we’re looking forward instead of back. Join us as we dive into the biggest shifts coming for ecommerce over the next few years and what it means for your business. From the rise of heart-centered brands and community-driven shopping to the future of AI and ad attribution, we’ll unpack the trends you need …

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TEA 164: Attribution Tools: Are They Worth It in 2025? 20:40

9M ago20:40

20:40

Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer’s jou…

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TEA 163: Find & Test New Products With This Unique Method 48:52

9M ago48:52

48:52

Looking for a smarter way to test products and find your next big winner? In this episode, Josh Coffy and Dylan Counts share a product-testing framework that’s helped scale faster and more efficiently. They’ll walk you through how to quickly test new products, spot what works, and double down on success—all without wasting time or money. From testi…

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TEA 162: The Ad-y Ad: The #1 Performing Creative Type Right Now 23:49

10M ago23:49

23:49

Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.” He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the differ…

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TEA 161: These 10 Principles Helped Us 2X Revenue In The Last 12 Months 41:52

10M ago41:52

41:52

In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we’re not moving. In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- …

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TEA 160: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 2) 44:27

10M ago44:27

44:27

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Follow Josh on social media: YouTube…

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TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1) 36:31

10M ago36:31

36:31

► Attend Our "Best Black Friday Ever” Workshop Here This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, …

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TEA 158: These Non-Scalable Activities Will Help You Scale Faster 15:14

10M ago15:14

15:14

For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers. In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (he…

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TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns 10:28

11M ago10:28

10:28

► Watch Our Episode About Kill Switches and Ad Cycling In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions…

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TEA 156: How To Sell Limited-Quantity Products/Boxes Using Meta Ads (w/ Sarah Williams) 48:12

11M ago48:12

48:12

► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast More money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales. Which means… There’s no time to waste—you need to go all in. Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality pro…

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TEA 155: How To "Bump The Lamp" & Keep Customers For Life (LIVE From The MPM Orlando Intensive) 54:48

11M ago54:48

54:48

This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World. Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business. In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may n…

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TEA 154: 7 Ways To Increase Your AOV For The Holidays 28:15

11M ago28:15

28:15

Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October. Shocking, early bird gets the worm type stuff. Because it’s such a compressed timeline, it’s critical that you maximize th…

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TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran 17:21

12M ago17:21

17:21

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran. In this episode, Josh breaks down the hypothesis, setup, results, and observations. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Ratin…