Best Jeff McKay Podcasts (2025)

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Capturing Value in the AI Agent Era: How Firms Can Compete and Win 50:15

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19h ago50:15

50:15

We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation. The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win appeared first on Rattl…

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2026 Marketing Priorities for Professional Services 39:15

15d ago39:15

39:15

In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era. The post 2026 Marketing Priorities for Professional Services appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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The Pumpkin Beer Podcast 2025 1:05:05

23d ago1:05:05

1:05:05

Every autumn we craft beer lovers get a hankering for pumpkin beer. Whether all of them have actual pumpkin in them or not is debatable. However, these pumpkin pie spiced brews definitely have a place at your fall-foods dinner table… Continue Reading… The post The Pumpkin Beer Podcast 2025 appeared first on BrilliantStream.…

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Winning the AI-Search Game 41:28

29d ago41:28

41:28

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game. The post Winning the AI-Search Game appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera 43:18

1M ago43:18

43:18

AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands. The post The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera appeared first on Rattle and Pedal.…

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We love Oktoberfest-style beers 2025 52:42

2M ago52:42

52:42

We love our Mäzens & Festbiers — especially those from West Virginia brewers. On this year’s Brilliant Stream Okktoberfest podcast we get you up to date with the tastiest West Virginia seasonal beers. Erin and Charles welcome back to the… Continue Reading… The post We love Oktoberfest-style beers 2025 appeared first on BrilliantStream.…

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Vera hop excitement hits West Virginia 45:49

2M ago45:49

45:49

West Virginia Beer Roads podcast visited Weathered Ground Brewery recently for a tasting and discussion of the new Vera hop. It’s a hop that’s exciting and a beauty. Interviewed are Alexa Long, who is the East Coast sales rep for… Continue Reading… The post Vera hop excitement hits West Virginia appeared first on BrilliantStream.…

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AI: Existential Threat or Opportunity for Consulting Firms?

2M ago

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Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value? The post AI: Existential Threat or Opportunity for Consulting Firms? appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden 46:05

2M ago46:05

46:05

Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth. The post Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Smitty and The Beverage Market 43:42

3M ago43:42

43:42

Michael “Smitty” Smith is a person who not only loves craft beer, but he also loves selling it. As a manager at one of the state’s leading craft beer distributors, Smitty is helping take craft to the next level in… Continue Reading… The post Smitty and The Beverage Market appeared first on BrilliantStream.…

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Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era 43:51

3M ago43:51

43:51

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down. The post Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era appeared first on Rattle and Pedal.…

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Roundtable talks WV beer 57:22

3M ago57:22

57:22

The West Virginia Beer Roads crew dropped into Short Story Brewing Charleston to record another episode of its Roundtable podcast. For the Roundtable, topics can be just about anything craft beer related. Our guest commentator for this Roundtable session is… Continue Reading… The post Roundtable talks WV beer appeared first on BrilliantStream.…

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REPLAY: How to Get Cross-selling Right with Charlie Green 34:54

4M ago34:54

34:54

Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this. The post REPLAY: How to Get Cross-selling Right with Charlie Green appeared first on Rattle and Pedal.…

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Special Episode: The Top 10 Greatest Freshman Films of the 21st Century (with Jeff Jensen) 1:29:28

4M ago1:29:28

1:29:28

Jeremy, Daniel and Jeff Jensen reconvene, New York Times-style, to count down the 10 greatest freshman films of the 21st Century (so far). They've conferred and collaborated and they're presenting their findings to you. Who will take the top spot?By Daniel Long, Jeremy Bear, Jeff Jensen

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REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire 43:10

4M ago43:10

43:10

This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both share a ton of insights on the issues that inhibit professional services […] The p…

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REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden 28:24

4M ago28:24

28:24

This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness. The post REPLAY: Avoiding the Sales Kill Box with Gartner’s M…

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Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum 39:47

4M ago39:47

39:47

Discover how aligning marketing, sales, and delivery through the IC Triad enables professional services firms to commercialize their expertise and drive market momentum. The post Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework 37:48

5M ago37:48

37:48

Explore the Prudent Pedal Growth Framework—a strategic, no-fluff model designed to help professional services firms align culture, strategy, and execution for sustainable growth. The post The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Big career move for Jeff McKay 49:49

5M ago49:49

49:49

Jeff McKay, the founder and long-time proprietor of Huntington’s Summit Beer Station, says he is selling the bar and readying for a major career move. Hear all about it on Episode 99 of the West Virginia Beer Roads podcast. For… Continue Reading… The post Big career move for Jeff McKay appeared first on BrilliantStream.…

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The Real Reasons Growth Stalls in Professional Services 37:19

5M ago37:19

37:19

Jeff and Jason kick off a multi-part series on the CEO’s Guide to Differentiation, Growth, and Scale by unpacking the three major hurdles to sustainable growth in professional services firms. The post The Real Reasons Growth Stalls in Professional Services appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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The Death of Industry-First Segmentation? 37:33

6M ago37:33

37:33

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise. The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.…

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Köerber reports solid first year 49:50

6M ago49:50

49:50

Köerber Beer Co. is now entering its second year of brewing operations following a solid, steady parade of progress in its first year. While a lot of learning took place during year one, the brewery is clearly off to a… Continue Reading… The post Köerber reports solid first year appeared first on BrilliantStream.…

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Measuring Your Marketing (or Brand) Investments 37:33

6M ago37:33

37:33

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives. The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Is PS Marketing Ahead of the Game or Behind? 39:27

7M ago39:27

39:27

Is professional services marketing behind the curve? Jeff and Jason dig into the industry’s creative, strategic, and resource challenges—and the timeless advantages it still holds. The post Is PS Marketing Ahead of the Game or Behind? appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Peterson keeps Fife Street Brewing strong 26:51

7M ago26:51

26:51

Fife Street Brewing is a powerhouse in the Charleston, WV, local beverage scene. Led by brewer Gil Peterson’s popular core ale styles, it always spices up its business with tasty seasonal offerings. The brewery menu in spring 2025 is no… Continue Reading… The post Peterson keeps Fife Street Brewing strong appeared first on BrilliantStream.…

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The Evolution of Professional Services Marketing: A 25-Year Retrospective

7M ago

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The post The Evolution of Professional Services Marketing: A 25-Year Retrospective appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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How AI is Changing Marketing’s Roles 58:14

8M ago58:14

58:14

The post How AI is Changing Marketing’s Roles appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Differentiation: Is It Getting Harder? Or Easier? 43:01

8M ago43:01

43:01

From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they? The post Differentiation: Is It Getting Harder? Or Easier? appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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Special Episode: OSCARS 2025 (with Jeff Jensen) 2:27:08

8M ago2:27:08

2:27:08

Oscars 2025! Once again, Jeremy and Jeff Jensen take to the mics for a spoiler-free discussion of the year's Best Picture nominees. Following a lengthy deep-dive into the 10 films in question, the three hosts submit their personal ranking of each film nominated, from least to most deserving of the ultimate prize.…

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Capitol Market shop does beer & wine well 58:15

8M ago58:15

58:15

Over the past three decades, the Wine Shop at Capitol Market in Charleston, WV, has offered a superb line up of premium beverages. Keeping it so well curated is the job of shop owner Ted Armbrecht. The West Virginia Beer… Continue Reading… The post Capitol Market shop does beer & wine well appeared first on BrilliantStream.…

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The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It

9M ago

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We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable strategies to rebuild trust and drive lasting success. The post The Credibility Cr…

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How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering 43:34

9M ago43:34

43:34

Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work. The post How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering appeared first on Rattle and Pedal.…

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Austin Weser talks West Virginia beer 45:40

10M ago45:40

45:40

Probably no other person has brewed at more West Virginia breweries as has Austin Weser. He’s a Morgantown resident who got his original interest in better beer while deployed in Germany with the United States Army. In more recent years,… Continue Reading… The post Austin Weser talks West Virginia beer appeared first on BrilliantStream.…

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The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch 40:13

10M ago40:13

40:13

What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time. The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch appeared first on Rattle and Pedal.…

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A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan 46:55

10M ago46:55

46:55

Chris and Michelle join us to talk about Tercera’s strategic investments in thought leadership and break down the release of the firm’s research, the Tercera 30. The post A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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2025 Marketing and Growth Priorities. Are They New or Evergreen? 48:54

11M ago48:54

48:54

From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025. The post 2025 Marketing and Growth Priorities. Are They New or Evergreen? appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay

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CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board 51:32

11M ago51:32

51:32

There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means. The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.…

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Holiday season at Bullock Distillery is special 57:46

11M ago57:46

57:46

Are you interested in some good whiskey from a stellar local business this holiday season? When you talk bourbon and other distilled spirits in Charleston, West Virginia, you should focus your attention on The Bullock Distillery. There’s no better spirits… Continue Reading… The post Holiday season at Bullock Distillery is special appeared first on …

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Winning the Battle for Mindshare When the Competitor is a Bot 46:55

11M ago46:55

46:55

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers. The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.…