Ayelet Fishbach: The Science Of Motivation, Why Fantasies Fail, And Balancing Abstract Goals With Concrete Plans The Unmistakable Creative podcast

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Ayelet Fishbach: The Science of Motivation, Why Fantasies Fail, and Balancing Abstract Goals with Concrete Plans

4h ago 1:07:21

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Ayelet Fishbach, motivation researcher at University of Chicago, dismantles the fantasy-driven approach to New Year's resolutions and goal-setting. Drawing from data spanning multiple years, she reveals that while temporal landmarks like New Year work for initiating goals, only 20% of people still pursue them by November—the difference comes down to whether you're fantasizing or planning. Fishbach explains how fantasies (envisioning yourself already achieving the goal) actually decrease motivation to send job applications or take action, whereas concrete plans ("I will call my connections, work on my resume, here are the steps") drive execution. She introduces the critical balance between "why" questions (abstract purpose that prevents you from giving up) and "how" questions (concrete steps that enable execution), warning that goals become too abstract when they reach "I want to be happy" and too concrete when you lose sight of why you're doing them. The conversation explores Michael Phelps' visualization strategy (preparing for goggles filling with water, not just winning gold) and why optimism without planning is just delusional fantasy masquerading as motivation.

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