Best Jay Amp Simone Podcasts (2025)

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S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē 56:36

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6d ago56:36

56:36

From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and…

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S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo 54:17

1M ago54:17

54:17

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology. Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and S…

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NPB Fielding Bible Award Winner Tyler Nevin On The Most Unusual Pickoff, Tatsuya Imai and a 5-Foot-2 Defensive Superstar 23:51

2M ago23:51

23:51

On this episode, Mark Simon was joined by former major leaguer and current Japanese baseball star Tyler Nevin, who won an NPB Fielding Bible Award for defensive excellence at first base. Tyler talked about his overall experience in Japan (he loved it - he signed a 2-year contract extension with the Seibu Lions), and what it was like to be a former …

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S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield) 35:37

2M ago35:37

35:37

How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand ar…

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2025 Fielding Bible Awards Winners Announcement 37:15

2M ago37:15

37:15

On this episode, Mark Simon announces the winners of The 2025 Fielding Bible Awards, including a new award for Defensive Team of the Year. Mark is joined by three of the Fielding Bible winners: Nico Hoerner of the Cubs (2:15), Ernie Clement of the Blue Jays (17:45), and Patrick Bailey of the Giants (26:45). Thanks as always for listening. Please ch…

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S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries 43:56

2M ago43:56

43:56

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth. Expect iconic …

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S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin 41:57

3M ago41:57

41:57

What if the key to standing out wasn’t finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experienc…

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Mark Simon and Ben Clemens On The Biggest Surprises in Baseball In 2025 34:18

3M ago34:18

34:18

This year for our annual "Biggest Surprises in Baseball" episode, Mark Simon brought in Ben Clemens of FanGraphs to come up with a comprehensive list. Mark and Ben talked about surprise hitters, pitchers, fielders, teams, and things. Among those discussed: Cristopher Sánchez, Trevor Rogers, Cam Smith, the Brewers, Orioles, Braves, and many more. Th…

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Angels CF Bryce Teodosio Has Played Aggressive, Gotten His Uniform Duty His Whole Baseball Life 14:49

3M ago14:49

14:49

On this week's episode, Mark Simon is joined by Angels center fielder Bryce Teodosio, one of the top defensive players in baseball since his recall from the minors about 6 weeks ago. Bryce talked about his aggressive approach and how he makes plays like a home run robbery against Andy Pages. He also explained the way pre-game prep helps him get rea…

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S06.EP15 - What Smart Brands Do Differently with David Aaker 54:36

4M ago54:36

54:36

Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025. We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won’t want to miss. If you care about building brands that actually matter—this is essential listening.…

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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein 45:38

4M ago45:38

45:38

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, mar…

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No. 1 Minor League Prospect Konnor Griffin of the Pirates On What Goes Into Playing SS & CF 26:23

4M ago26:23

26:23

On this episode, Mark Simon is joined by the No. 1 prospect in minor league baseball, Pirates shortstop and center fielder Konnor Griffin, who at age 19, is playing solid MLB-caliber defense right now. Konnor talked about why he plays the positions so aggressively, what it's been like learning from older players, the hard parts of playing defense, …

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Marlins Shortstop Otto Lopez on The Challenges of Shortstop, The Value of Badminton 23:32

5M ago23:32

23:32

On this episode Mark Simon talked with Marlins shortstop Otto López, one of our Defensive Player of the Month selections about his midseason position switch, the challenges of playing shortstop, and why playing badminton as a kid was helpful to him. If you would like to read a written transcript of Otto's interview, head here. Then Mark is joined b…

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S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power 1:04:32

5M ago1:04:32

1:04:32

As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a wo…

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Rockies Prospect & Minor League Gold Glove Winner Kyle Karros + Top Drafted Pitchers w/ Brandon Tew 27:28

5M ago27:28

27:28

On this episode, Mark Simon talks with Rockies minor league prospect Kyle Karros of the Albuquerque Isotopes about the intricacies of third base defense and SIS prospects expert Brandon Tew about the top pitchers selected in the MLB Draft. Kyle talked about his 6-foot-5 frame comes into play as a third baseman, why he loves watching Nolan Arenado p…

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S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse 56:41

6M ago56:41

56:41

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a bra…

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Cam Smith Knows He Needs To Ask A Lot Of Questions (+ Sports-Reference's Adam Darowski) 20:21

6M ago20:21

20:21

You can find a transcript of the episode here On this episode, our Mark Simon talks to Astros rookie right fielder Cam Smith, who ranks among the leaders in Defensive Runs Saved despite never having played the position before this season. Cam talked about his welcome to the big leagues' moments and explained how teammate Jake Meyers and the Astros …

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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon 44:32

6M ago44:32

44:32

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed f…

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Giants VP Randy Winn On The Intricacies Of Playing Defense (+ Mariners stats whiz Alex Mayer) 45:28

6M ago45:28

45:28

On this episode, Mark Simon is joined by Giants vice-president of player development Randy Winn, Mariners communications manager Alex Mayer, and his SIS colleague Greg Halperin. Randy explained his new role under new Giants president Buster Posey, shared why teaching players how to hit the cutoff man is a priority to him, described how he and the o…

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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland 1:12:24

7M ago1:12:24

1:12:24

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head …

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Diamondbacks Pitcher-Turned-Shortstop Geraldo Perdomo and MLB Pitcher-Turned-Coach Jay Jackson Join Us 39:07

7M ago39:07

39:07

On this episode, Mark Simon was joined by both a current major leaguer and a former major leaguer. Diamondbacks shortstop Geraldo Perdomo stopped by to talk shop with regards to why he's a shortstop and how he plays his position. He shared with us his approach in the field and how he uses his instincts. Former MLB and NPB relief pitcher Jay Jackson…

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S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out 1:09:21

7M ago1:09:21

1:09:21

In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at https://justcreative.com/podcast If you’re a creative shifting into strat…

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Tanner Murray Is One Of The Next Great Rays Defenders (+ Venezuelan Baseball Writer Daniel Álvarez-Montes) 34:07

7M ago34:07

34:07

On this episode, Mark Simon welcomes 2024 Rays Minor League Defensive Player of the Year Tanner Murray, who plays two infield positions and is now learning the outfield. Tanner talked about his transition to new positions and the other players on the well-loaded Durham Bulls that could be great defensive major leaguers in the future, like Carson Wi…

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Volleyball -->Gold Glove Defense, Defensive Positioning, Scoreboard Watching (w/ Joe Mack, Katie Krall) 39:59

8M ago39:59

39:59

On this episode, we cover how playing volleyball helped a future minor league Gold Glover, got an explanation on how defensive positioning models are developed and talked about what stats belong on a baseball scoreboard. Joining Mark Simon, our first guest was Marlins prospect Joe Mack, who won a Gold Glove as a catcher last season. Joe talked abou…

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S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis 44:28

8M ago44:28

44:28

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than j…

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S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi 1:02:56

8M ago1:02:56

1:02:56

In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from sca…

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Fernando Tatis The Gymnast & Elly De La Cruz Brings The Joy (w/ Doug Glanville, Davy Andrews) 36:54

8M ago36:54

36:54

On this episode, Mark Simon welcomes in ex-major leaguer Doug Glanville, FanGraphs writer Davy Andrews, and his SIS colleague, Mark Bricker. Mark and Doug talked about Doug's new baseball newsletter, Welcome To Glanville and Mark pitched 3 ideas about defense that Doug could write about (Fernando Tatis The Gymnast is one). From ideas for articles t…

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The 'All-Scrapes Team' and Breaking Down MLB's Japanese Pitchers (w/Hannah Keyser & Brandon Tew) 41:31

9M ago41:31

41:31

On this episode, Mark Simon is joined by national baseball writer Hannah Keyser and SIS operations analyst Brandon Tew. Hannah, who formerly wrote for Yahoo Sports, introduced us to her thrice-weekly baseball newsletter, The Bandwagon, which she co-authors with Zach Crizer. She shared what early-season baseball happenings surprised her and 'confirm…

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S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie 57:34

9M ago57:34

57:34

Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on…

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Predictions & Analysis, Minor League Hitting Coach Life + a Women's History Month Baseball Lesson (ft. Chelsea Janes, Amanda Kamekona, Myra Faye Turner) 42:26

9M ago42:26

42:26

On this episode, Mark Simon welcomes Washington Post national baseball writer Chelsea Janes, Cleveland Guardians minor league assistant hitting coach Amanda Kamekona, and children’s book author Myra Faye Turner, who gave us a Women’s History month baseball lesson. Mark and Chelsea discussed the best defensive teams entering 2025, underachievers in …

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S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson 1:07:20

9M ago1:07:20

1:07:20

Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industr…

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S06.EP04 - Should Brands Get Political? with Jeroen Reuven 58:40

10M ago58:40

58:40

With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in…

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S06.EP03 - Brand Alignment with Brandon Coleman Jr 56:44

10M ago56:44

56:44

With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve i…

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Black History Month: Missouri Head Baseball Coach Kerrick Jackson & Black Play-By-Play Broadcaster & Scholarship Fund Founder & Recipient, Adam Giardino and Grayson Singleton 29:28

10M ago29:28

29:28

For our 5th annual episode with a connection to Black History Month, Mark Simon is joined by Missouri head baseball coach Kerrick Jackson, and Adam Giardino and Grayson Singleton of the Black Play-By-Play Broadcaster & Scholarship Fund. Kerrick is the first Black head baseball coach in SEC history. He shared the story of his career path and influen…

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S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën 55:37

11M ago55:37

55:37

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why tradition…

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S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry 55:38

11M ago55:38

55:38

If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand s…

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Baseball Hall of Fame Analysis With Mike Cameron & Tom Tango 27:02

11M ago27:02

27:02

On this episode of the Sports Info Solutions Baseball Podcast, we devote the entire episode to exploring the Baseball Hall of Fame from different angles. - Former Mariners outfielder Mike Cameron shares the story of how Ichiro Suzuki made him a better defensive center fielder. - MLB senior database architect, book author, and inventor of baseball s…

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Best of 2024 (Season 5) with Jacob Cass & Matt Davies 50:30

1y ago50:30

50:30

Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioni…

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What We'll Remember With Center Fielder Kevin Kiermaier and Pebble Hunting's Sam Miller 45:03

1y ago45:03

45:03

We close out 2024 by asking two people what they'll remember. First we ask recently-retired (and new father) Kevin Kiermaier about the defensive plays he'll most remember from his career. He's the overall leader in Defensive Runs Saved by a center fielder. We also talked to Kevin about what it was like to play for the Dodgers and got a specific exa…

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S05.EP20 - Bridging Strategy and Design with Richie Meldrum 1:07:05

1y ago1:07:05

1:07:05

We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive bran…

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S05.EP19 - Rethinking Brand Purpose with Nick Asbury 54:02

1y ago54:02

54:02

In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balan…

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Sean Smith On Inventing Baseball-Reference's WAR, His New Book "WAR in Pieces" 32:30

1y ago32:30

32:30

On this episode, Mark Simon takes a break from talking defense (mostly) by welcoming in Sean Smith. Sean, a former consultant for the Blue Jays, is the inventor of the WAR you see on Baseball-Reference.com and the author of the new book, War In Pieces, a documenting of how he put it together and an explanation of how it works. The book's chapters a…

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S05.EP18 - Simplifying Strategy with Mark Pollard 49:34

1y ago49:34

49:34

Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the…

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S05.EP17 - Humour in Branding with Paddy Gilmour 33:39

1y ago33:39

33:39

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for stand…

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Talking With Fielding Bible Award Winners Tanner Bibee and Matt Olson 18:50

1y ago18:50

18:50

We talked to so many Fielding Bible Award winners that we couldn't fit them all into one episode. On this episode we talked to Award winners Cleveland Guardians pitcher Tanner Bibee and Braves first baseman Matt Olson. Bibee shared some of the keys to his success in holding baserunners (he allowed 6 stolen bases in 12 attempts but also had 4 pickof…

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2024 Fielding Bible Award winners (with Riley Greene, Brenton Doyle, and Wilyer Abreu) 43:00

1y ago43:00

43:00

Thursday, Sports Info Solutions announced the winners of The 2024 Fielding Bible Awards. Each year since 2006 our voters have picked the best defensive player at each position. This year, we’ve added a Defensive Player of the Year award to the mix. Mark Simon ran through the winners and shared what makes them great defensive players. We also talked…

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S05.E16 - Brand & Performance Marketing with Tom Roach 45:53

1y ago45:53

45:53

In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in t…

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S05.EP15 - Brand Positioning Models with Magdalena Adamska 1:06:10

1y ago1:06:10

1:06:10

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essen…

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Standout Prospect Colby Thomas (A's) + The Season's Biggest Surprises 43:26

1+ y ago43:26

43:26

On this episode, Mark Simon is joined by one of the top defensive players in the minor leagues, A's outfield prospect Colby Thomas, to talk about how he does what he does in the outfield. Mark also talked to Chelsea Janes of The Washington Post and Tyler Kepner of The Athletic for our 4th annual look at the surprises of the 2024 season. These inclu…

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S05.EP14 - Brand Management with Raitis Velps 51:45

1+ y ago51:45

51:45

In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how …