S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

JUST Branding

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Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.

👉 Learn more: https://justcreative.com/podcast/

No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.

We discuss:

▶︎ Marketing Myths & Industry Bullsh*t

▶︎ The Biggest Problem with Brand Education (and why it’s broken)

▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?)

▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat)

▶︎ The ROI of Branding (Can you actually measure it?)

▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot)

▶︎ Mark’s Take on Branding Thought Leaders

▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die)

▶︎ Rapid-fire Q&A madness

Warning: If you’re easily offended, maybe sit this one out.

Tune in now!

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