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Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

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Manage episode 490852320 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.

» Learn more at https://justcreative.com/podcast

Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

We cover:

• The DixonBaxi Way: principles, process, and creative culture

• Why emotion—not aesthetics—is the foundation of powerful design

• How to build brand systems that stay flexible without losing clarity

• What SuperFutures is, and how it’s reshaping the future of brand innovation

• Lessons from decades of creative risk, leadership, and reinvention

This is a must-listen for designers, strategists, and creative leaders who want to push beyond surface-level branding and build brands that actually matter.

  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 490852320 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.

» Learn more at https://justcreative.com/podcast

Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

We cover:

• The DixonBaxi Way: principles, process, and creative culture

• Why emotion—not aesthetics—is the foundation of powerful design

• How to build brand systems that stay flexible without losing clarity

• What SuperFutures is, and how it’s reshaping the future of brand innovation

• Lessons from decades of creative risk, leadership, and reinvention

This is a must-listen for designers, strategists, and creative leaders who want to push beyond surface-level branding and build brands that actually matter.

  continue reading

122 episodes

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