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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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Maximize Your Restaurant's Online Visibility with Menu Optimization
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Learn how to optimize your restaurant menu for better SEO and search engine ranking! Erik Shellenberger shares expert tips on structuring menus online to attract more customers. Discover the pros and cons of PDF, live text, and image-based menus, and understand the importance of alt tags, meta descriptions, and search-friendly formatting. Whether y…
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Revolutionary Ways Customers Will Find Restaurants in the Future
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Explore the Future of Restaurant and Bar DiscoveryWays Customers Will Find Restaurants in the FutureInsights from Erik Shellenberger In this insightful episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger dives deep into how customers will search for restaurants and bars in the future. Using ChatGPT, Erik explores evolving trends…
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The Bold New World of Personalized Searches: AI and Restaurants
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The Future of AI Restaurant Searches: How Hungry Customers Will Find You. The Bold New World of Personalized Searches. Erik breaks down how AI-powered searches are revolutionizing how customers discover restaurants and why this shift matters for business visibility. From Keywords to Conversations AI searches are moving beyond traditional keyword se…
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Discover Where You Rank on Google from Any Location
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In this episode, Erik dives into a powerful tool that shows you where you rank on Google from any location. Whether you're targeting a bustling tourist spot, a local neighborhood, or a specific area your business wants to dominate, this tool offers invaluable insights. The key feature discussed is the GMB Everywhere Google Chrome extension, which l…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger reveals how to avoid the #1 restaurant website mistake that many owners unknowingly make. He explains that a restaurant website’s main goal is to attract new customers and increase foot traffic. However, many popular platforms like Pop Menu, BentoBox, and SpotHoppe…
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How to Blog Effectively and Get More Shares
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Erik Shellenberger dives deep into how to blog effectively and get more shares by leveraging AI. Many restaurant and bar owners hear the advice to start a blog, but few understand the real strategies behind making a blog successful. The main goal of blogging is to get found by your target audience on search engines like Google, YouTube, and other p…
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1 Star Yelp Reviews and How Restaurant Owners REALLY Want to Respond
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In this video, Erik Shellenberger, a restaurant reputation management expert, takes a bold stand against 1 Star Yelp Reviews and How Restaurant Owners REALLY Want to Respond. He humorously but candidly addresses the issue of unfair negative reviews, which can damage businesses while lacking constructive feedback. Shellenberger begins by acknowledgi…
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Google My Business for restaurants - A walkthrough
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Optimizing your Google My Business for restaurants is crucial for boosting your local search visibility and attracting more customers. In today’s episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger discusses effective strategies for improving your restaurant's ranking on Google, starting with a well-optimized Google Business Pro…
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The Hidden SEO Secrets of Top Restaurant Website Platforms Revealed
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives into essential strategies for optimizing restaurant websites for better visibility, emphasizing the importance of SEO over aesthetics. According to Erik, many restaurant owners prioritize high-quality photography and sleek design but neglect the crucial eleme…
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The Best Website Platforms for Restaurants
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The Best Website Platforms for Restaurants: How to Choose Wisely When it comes to finding the best website platforms for restaurants, it's important to choose a solution that enhances visibility and user experience without unnecessary costs. Website platforms like WordPress, Wix, Squarespace, PopMenu, and BentoBox each have their strengths, but the…
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How to maintain Your Restaurant’s Stellar Reputation using These Techniques
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In this episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger dives into the crucial role of reputation management for bars and restaurants. Discover expert tips on how to effectively respond to reviews on Yelp, Google, and TripAdvisor, and why managing your online presence is more important than ever with the rise of AI. Erik sha…
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Maximize Holiday Promotions: Expert Tips for Marketing Your Bar or Restaurant
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares expert strategies for holiday promotions. Learn how to effectively pivot your marketing efforts to make your bar or restaurant stand out during the holidays. From over-the-top decorations to creative drink presentations, Erik explains how to generate free pr…
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Handling Nightmare Yelp Reviewers | The worst of the worst Yelpers
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares a hilarious yet eye-opening account of a nightmare Yelp reviewer targeting one of his clients, La Antica Pizzeria de Michele in Hollywood, California. Erik dives into how to handle serial complainers, like Alexander Mendoza, who leave multiple one-star revie…
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We explore the country's most unique restaurants and bars - Part 1
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Join us on an epic 3-month RV road trip from Scottsdale, Arizona, to San Diego, California! Join us as we explore the country's most unique restaurants and bars starting with the California coast, with stops in Yosemite, San Francisco, Malibu, Newport Beach, and more. From tiki bars like Smuggler’s Cove to hidden gems like Mothership, and top picks…
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Google Algorithm Changes 2024: Why Your Restaurant & Bar Impressions Are Dropping | SEO Tips
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Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik…
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How AI Will Rank Your Restaurant or Bar in 2025
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Welcome to the Restaurant and Bar Marketing Podcast! In this episode, Erik Shellenberger dives deep into how AI will revolutionize how your restaurant or bar is found online. Learn about SEO, search engines, and AI's role in ranking your business above the competition. By 2026, Google is expected to lose 25% of its search volume to AI-driven tools …
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Understanding the "It" Factor: Why Some Bars and Restaurants Just Have It, while others don't
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In this episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger dives into the elusive concept of the "It Factor" that makes some bars and restaurants irresistibly appealing. Drawing parallels with Apple products and the emotional appeal they create, Erik explains how aesthetics, service, ambiance, and layout contribute to the success…
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Maximize Your Tips: Ruthlessly Self-Serving Tips for Front of House Staff
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In this episode of the Restaurant & Bar Marketing podcast, host Erik Shellenberger shares a powerful speech designed for front-of-house staff, showing them how to increase their tips by adopting a “ruthlessly self-serving” mindset. This episode is all about putting more money in your pocket—not just improving the business. Erik explains how being p…
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Fishbowl vs. Ocean: Rethinking Restaurant Marketing Strategy
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In the next episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger discusses a key concept from his first book: the Fishbowl vs. the Ocean. Erik explains why relying solely on social media and existing databases (the "fishbowl") isn't enough to drive new business. Instead, he emphasizes the importance of targeting all potential custo…
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Yelp's Hidden Algorithm: How It Hurts Small Businesses
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Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Go…
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AI in Restaurant Marketing: Boosting or Hurting Your Business?
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives deep into how AI is shaping the marketing and operations of restaurants and bars. Erik discusses both the benefits and drawbacks of using AI tools like ChatGPT for marketing, customer engagement, and dynamic pricing. He highlights concerns about AI creating b…
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Boost Your Restaurant or Bar with AI: Simple Tips for Owners Using ChatGPT
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In this episode, we show restaurant and bar owners how to boost their business using AI, specifically ChatGPT. Learn practical and easy-to-understand ways to leverage artificial intelligence for improving your marketing strategies, customer engagement, and overall operations. This guide breaks down AI technology in simple terms, making it accessibl…
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Introduction to the Restaurant & Bar Marketing podcast
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Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With well over a decade of corporate marketing experie…
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