Ericson Just and Igor Hiller, two not-quite-yet-famous entertainers, talk honestly about what they're working on each week.
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Ericson Just Podcasts
We discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
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Join host Laura Ericson on "Type 2 Travel" - your weekly companion for authentic travel adventures. From hilarious language mix-ups to transformative cultural encounters, Laura and her diverse guests share real, unfiltered stories from the road. Whether you're a solo explorer seeking community, a conscious traveler navigating sustainable tourism, or simply dreaming of your next escape, this podcast delivers practical tips and heartfelt tales. Dive into local perspectives, troubleshoot travel ...
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Jon Ericson reads a Psalm each day (or so). An important source for me is Robert Alter's "The Book of Psalms: A Translation with Commentary" which I am currently reading. I won't be specifically focusing on religion, but it might sneak in from time to time because of the topic. Feel free to skip my babbling if you just want to hear some great poetry competently recited. Cover art by my friend Hal Bond.
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Jiu Jitsu is hard - pure and simple. Day in and day out, people from diverse backgrounds walk into Jiu jitsu gyms looking to start classes. Unsurprisingly, Jiu Jitsu has close to a 90% attrition rate for new students, so who are the 10% that make it through the first couple months and continue to train? What drives them to continue through brutal workouts that involve contorting into a human sweat pretzel? In Season 1 of Jiu Jitsu is Hard, we’re talking to people who did just that.
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How Are You Thinking About? With Igor explores how people think about the things they think about. It's like You Made it Weird meets Tim Ferriss.
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Welcome to THE EMPOWERED MILLENNIALS podcast. This is the show to dive deeper into finding clarity and our FUCK YES through story telling & honest heart to heart chats. This podcast is for the folks like you, who are trailblazing a different path beyond expectations, living above the noise and claiming their truth like badasses. You can listen to the most powerful stories of extraordinary people who are doing what we need to claim as ordinary: whatever the fuck they want. I hope these conver ...
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From Havana to Spain: A Cuban Guide's Journey to Freedom w/ Andrés Asevis
52:29
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52:29Andrés Asevis is one of those rare people who can show you the soul of a place while being completely honest about its realities. He's a published author, a painter, a singer, and an incredibly knowledgeable guide - but more than that, he's just an absolute joy to be around. My travelers fall in love with him because he's fun, crazy intelligent, an…
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For years, I’ve had fun, sometimes wild but mostly unremarkable, one-night stands—from the pedicab driver who left a bike in my bedroom to the man in Hawaii who accidentally threw away my contacts. My trip to Mallorca, Spain this summer was incredible for so many reasons: from the people I met to the man who unlocked something in me and ended my sa…
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Brazil Pantanal Travel: Jaguars, Cowboys & Travel Writing with Journalist Steph Dyson
47:02
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47:02Steph Dyson is a travel writer and journalist from the UK behind Worldly Adventurer, a website that gets over a million visitors a year and focuses on sustainable adventures in Latin America. Having lived in Chile, Peru, Bolivia, and Colombia over the past decade, Steph is basically the queen of off-the-beaten-path South American travel. We recentl…
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Building Childfree Wealth with Dr. Jay Zigmont
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56:58What does financial planning look like when you’re single and child-free? How do you prepare for your future, make smart money decisions, and design a life of freedom when you’re not following the traditional path? In this episode, I sit down with Dr. Jay Zigmont, Certified Financial Planner™ and founder of Childfree Wealth, who specializes in help…
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Solo Travel for Military Spouses: Breaking Free from Traditional Expectations with Kimberly Kephart
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43:25In this episode, I'm talking with someone who proves that adventure doesn't have an expiration date. I met Kim Kephart last year at a travel conference in Spain, and we connected instantly because she's just refreshingly real about the messy, beautiful side of creating your own path. Kim is a solo travel writer, hiker, and military spouse who's bas…
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The Newsletter Flywheel: How to Build Your Email List and Convert More Readers
19:47
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19:47In this episode, Pete and Tyler break down a simple newsletter plan that powers your flywheel. You'll learn where free registration fits, how to speak to free vs paid readers, and the light upgrade prompts that move people along. It's a quick peek at the capture-nurture-convert loop you can plug into your own publication. This episode is a must-lis…
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Welcome Season 4: Goodbye Sad Girl Era, Hello Joy
19:00
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19:00Welcome to Season 4 of The Empowered Millennials Podcast! I’m so excited to kick off this new season, a season of joy, boldness, and unapologetic celebration. I’ll share how I moved from being broke, burnt out, and keeping my head down to embracing my story and stepping fully into the life I want. I’ve been leaning into my Human Design and realizin…
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Camp Lola Whiskey: Pickle Fountains, Phone Casualties, and Post-Camp Tattoos
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38:00What happens when 30 adults decide to recreate summer camp magic with craft cocktails and zero adult supervision? You get epic storms, spontaneous tattoos, a pickle fountain malfunction, and the kind of weekend that makes you believe strangers can become family in 72 hours. This week I'm sitting down with three brave souls who survived our inaugura…
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The Digital Tide: Mastering Magazine Publishing's Digital Shift
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52:16In this episode of the Paywall Podcast, Pete interviews Wally Wallace from the design agency 50 Fish. Wally has spent years helping magazine publishers succeed in the digital space. They dive into the strategies that have led to his clients' incredible success, covering the power of email marketing as a primary driver of subscriptions, the importan…
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Travel Insurance Explained: with Erin Fish from Wanderwell
1:07:26
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1:07:26Erin Fish is my travel insurance partner, and before you roll your eyes thinking this is just a boring sales pitch - hear me out. This is one of those partnerships that happened organically because Erin genuinely gives a shit about travelers and the world, not just profits. Erin co-founded Wanderwell Travel Insurance, a certified B Corp that's lega…
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Travel Anxiety: Be Prepared Without Being Paranoid with Casey Hanisko
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48:40Casey Hanisko is one of those women in the travel industry who I genuinely look up to - the kind of leader who makes you think, "I want to be like her when I grow up." We're diving into something that's keeping a lot of us up at night - how do you keep exploring the world when it feels like everything is falling apart? Casey has spent over 25 years…
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Travel Disasters Into Memories: Stories from Turkey & Beyond with Kari Chance
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38:19Today I'm sitting down with someone who's been my partner in questionable decision-making for many years - my former sister-in-law and current travel buddy, Kari Chance. We're diving into our most ridiculous travel mishaps, the kinds of stories that literally had us crying from laughter while recording. Kari is living proof that I won my divorce by…
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Case Study: List Builder vs Conversion Champ
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25:14In this episode, we explore a case study comparing two news publishers with similar markets but differing strategies in email list growth and paid subscriber conversion. Publisher A excels in converting paid subscribers while Publisher B focuses on building a larger email list. We analyze the factors contributing to their performance, including reg…
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Traveling as a Parent: Overcoming Mom Guilt with Andrea Andree
1:01:13
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1:01:13Today I’m joined by Andrea Andree—leadership and embodiment coach, mom of two, and a traveler from my Cuba trip earlier this year. We dive into what it really looks like to prioritize solo travel as a parent, how to navigate fear (yours and other people’s), and how making space for your own joy actually makes you a better parent. In this episode we…
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Collecting Dating Disasters Like Passport Stamps with Tamara Robertson
49:35
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49:35Today's episode is all about dating while traveling, and joining me is one of my closest friends and fellow globetrotter, Tamara Robertson. We’ve known each other for over 20 years, since our wild camp counselor days in California. Tamara and I have shared countless travel stories-many hilarious, many horrifying, especially when it comes to dating.…
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Scaling Local: A Publisher’s 104% Subscription Playbook
28:50
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28:50In this episode, Pete and Tyler discuss the success of a local news publisher who has implemented a new subscription model through the Paywall Project. This episode covers the publisher's initial challenges, the transition to a more effective paywall strategy, and the significant growth in email list and revenue.…
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Travel Photography: Capturing People as They Really Are with Allie Jorde
59:58
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59:58Hey everyone! I’m so excited for this episode of the Type Two Travel Podcast because I finally got to sit down and record a convo with my dear friend, retreat photographer, and fellow water-loving wanderer, Allie Jorde! Allie and I first met when she shot my Arizona retreat a few years ago, and since then she’s joined me in Greece, danced with me i…
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Childfree and Thrilled About It with Angela Gentile
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52:20Hey friends! I’m so thrilled to welcome Angela Gentile to the show. She’s a speaker, storyteller, educator, podcast host of Empowered Millennials, and founder of the Single Childfree Community. Angela’s all about helping single and childfree people feel empowered, not shamed, for choosing to live life on their own terms. I first discovered Angela w…
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Travel in a World on Fire: Are We the Problem? with Yulia Denisyuk
1:02:21
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1:02:21This episode has been a long time coming, and I’m so glad you’re here for it. I’ve been wanting to dig into the topic of responsible travel for a while now, but honestly—it’s a tough one. There are so many layers: overtourism, greenwashing, consumerism, and global politics. Even as a professional traveler, I often feel overwhelmed trying to figure …
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Where in the World is Laura? (And Why Type 2 Travel Exists)
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55:25Hey friends! I’m so excited to welcome you to the very first episode of my new podcast, Type 2 Travel. If you’ve ever been curious about what it’s like to build a business around travel, why I’ve chosen to live a child-free life filled with global adventure, or what the heck "type two fun" even means... this one’s for you. In this episode, I’m join…
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Cloudflare’s Pay-Per-Crawl: Sustainable Income or Just Spare Change?
7:45
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7:45In this episode, Pete and Tyler explore Cloudflare's new product aimed at managing AI crawlers on publisher websites. They discuss the potential impact on publishers, the viability of microtransactions, and the comparison of content monetization strategies to subscription models like Netflix. They also touch on the evolving strategies of publishers…
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Join host Laura Ericson on "Type 2 Travel" - your weekly companion for authentic travel adventures. From hilarious language mix-ups to transformative cultural encounters, Laura and her diverse guests share real, unfiltered stories from the road. Whether you're a solo explorer seeking community, a conscious traveler navigating sustainable tourism, o…
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The Truth About Paywall Evasion, AI, Google, and Passwords
22:22
22:22
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22:22In this episode, Pete and Tyler discuss the complexities of paywalls in digital publishing, focusing on the challenges of paywall evasion through AI, Google indexing, and password sharing. They explore the differences between metered and hard paywalls, emphasizing the importance of building an email list and managing subscriber access. The conversa…
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Copy Clarity 101: Turning Scanners into Subscribers
28:44
28:44
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28:44In this episode, Pete and Tyler discuss the significant impact of a single word on boosting publisher registrations and the importance of simplifying marketing touchpoints. They explore the effectiveness of free registrations, crafting clear messaging, and the role of welcome emails in engaging new subscribers. The conversation also covers optimizi…
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The Season of Slowing Down (And Why I’m Stepping Back)
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30:58What if rest isn’t a break from your purpose, but a return to it? Slowing down doesn’t mean you're doing nothing—it means you're growing in less visible but deeply impactful ways. Slowing down gives you access to new ideas, deeper alignment, and truer desires. Sometimes the next big thing can only emerge when you're not trying to force it. Otherwis…
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Revenue Roadblocks: How the Little Things on Your Website Cost You Big
30:15
30:15
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30:15In this episode, Pete and Tyler discuss various friction points on websites that hinder revenue generation for publishers. They explore issues such as ad blockers, CAPTCHA effectiveness, checkout processes, content protection methods, and the balance between advertising and user experience. They also emphasize the importance of optimizing user enga…
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Leaving Toxic Jobs and Finding Your Voice with Val Kleinhans
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55:35Today’s guest brings a story many will recognize all too well: the slow unraveling in a toxic job and the brave decision to walk away. Valerie “Val” Kleinhans, a Pittsburgh native now living in Minnesota, made her name in radio before choosing to leave the industry in 2018. But the mic wasn’t done with her yet. During the pandemic, Val reignited he…
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Making Aligned Decisions: If It’s Not a Fuck Yes, It’s a No
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27:57How does one turning down Beyoncé tickets to honor peace and priorities: by following the fuck yes energy. If it’s not a full-body “fuck yes,” it’s a hard no. And that, friends, is your permission slip to choose yourself. In this solo episode, I dive into the power of trusting your gut and making choices rooted in alignment — not obligation. Join t…
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From Donations to Subscriptions: How KB Independent Built a Sustainable Local News Model
20:44
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20:44In this episode of the Paywall Podcast, brought to you by Leaky Paywall, Pete and Tyler explore the journey of KB Independent, a nonprofit news outlet in Florida, as it transitions from a donation-only model to a hybrid approach incorporating free registrations, memberships, and paid subscriptions. They delve into innovative strategies like introdu…
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The Movement Architect: Inside The Jason Williams Experience
1:07:58
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1:07:58Jason Williams isn’t just a choreographer—he’s a movement architect. A powerful force and professional dancer, Jason shares his story of staying true to himself, his professional career and the inspirational art behind his empire: The Jason William Experience. Jason has shaped dancers, inspired artists, and brought his signature blend of old-school…
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Not every space is going to be a win and a place where you can thrive. So, you gotta ask some powerful questions. Before going to parties, events and accepting invitations it is important to ask: Who's All Gonna Be There. In all honesty, I considered calling this episode: The Girl You Wish You Hadn't Started a Conversation with at a Party (you know…
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Dumpster Fires Everywhere w/Sustainability Duo Carina and Jess
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56:28
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56:28What do a shark vacuum, a brand-new lamp, and a mountain of wasted consumer goods have in common? They were all saved from landfill doom by today’s guests, Carina Ross and Jess Durdon: the sustainability-savvy duo behind Dumpster Fires Everywhere. Greenwashing is out. Real sustainability starts where the PR spin ends, and sometimes, that’s in a dum…
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How Often Should You Send Your Newsletter?
27:59
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27:59In this episode of the Paywall Podcast, brought to you by Leaky Paywall, Pete and Tyler discuss the critical importance of email frequency for publishers. They explore various cadences for sending newsletters, emphasizing that many publishers are not sending enough emails to engage their audience effectively. The discussion covers strategies for lo…
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Today, we’re celebrating two years of The Empowered Millennials: from a mic and a rebellious dream to a global community of badass, child-free, single women (and a few honorary rebels who just get it). In true toddler fashion, we’re stomping louder, throwing tantrums at the status quo, and demanding the world make room for lives built on our terms.…
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Your First 100 Paid Subscribers (And What to Expect)
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27:13In this episode of the Paywall Podcast, sponsored by Leaky Paywall, Pete and Tyler discuss the strategies for news and magazine publishers to set up effective paywalls and subscription models. The discussion presents insights on how to leverage data from digital and print subscriptions to optimize paywall systems. Emphasizing the importance of star…
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The Limitations of Partnership & The Abandonment of Community
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19:53
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19:53Oh, so you got a partner and abandoned your friends and community? A true love story insert eye roll We’ve been taught to shrink our lives for a +1, like partnership is the ultimate achievement. But what if the real goal isn’t disappearing into love, but expanding into connection with community? In this episode, we’re unpacking the limitations of r…
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Morocco 2026: Q & A w/ Guide, Laura Ericson
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1:06:19We are going to...Morocco in 2026! I am chatting with travel connoisseur & our trip guide, Laura Ericson. She shares her insights on the trip, addresses any social and safety concerns and explains why this trip is a life-changing experience. Booking goes live on 4/10 and spots are limited. Peep the link below and join your fellow SINKs for a trip o…
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Time to do some spring cleaning, but not just with things that no longer serve you, but with relationships, too. We can't move into a new season with old energy blocking new opportunities and alignment. Sponsors: GET A WHIFF Non-toxic Candles https://getawhiffco.com/ Use code: ANGELA for 20% off Follow socials: https://www.instagram.com/theangelage…
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AI-Powered LocalCalendar: How SalemReporter.com Became the Go-To Events Destination
26:35
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26:35In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the implementation and impact of a local events calendar on the Salem Reporter website. The calendar, live for two months, almost immediately improved SEO, driving significant traffic as events ranked on Google. The site hosts about 1000 events daily through a…
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Fighting Food Waste, Hunger, and Climate Change with Ashley Stanley
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56:03In this episode of The Empowered Millennials Podcast, we sit down with Ashley Stanley, the powerhouse founder of Spoonfuls, a groundbreaking food rescue organization that has prevented over 35 million pounds of fresh, healthy food from going to waste—translating into 29 million meals for people in need. Ashley shares her journey of launching Spoonf…
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Let’s talk about white women (the moms especially), their unchecked privilege, and the entitlement that allows them to throw public tantrums—especially when it comes to internet bullying. After experiencing an online attack from a group of mom bullies who weaponized their platform to spread misinformation and trash my work, I started digging deeper…
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10 reasons why your subscription revenue is underperforming (and how to fix them)
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30:32In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the top 10 reasons for underperforming subscription revenue for news and magazine publishers. They discuss several common issues such as the inefficacy of free registrations on paid subscription pages, the importance of visible and easily accessible subscript…
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Empowering a Global Rebellion of Childfree By Choice Women with WildShe
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52:18As the founder of WildShe, Jess leads a global rebellion for the empowerment of Childfree By Choice women. She celebrates dancing to your own drumbeats and refuses to be silenced or controlled by anyone, be it men, society, or the patriarchy.She hosts luxury retreats and group trips for CFBC women who love to travel and experience once in a lifetim…
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Today's hype tip is a lil story I want to share with you about the time I was so broke and housing insecure that I couldn't afford to buy a frying pan. And I hope this story serves as a reminder that even when it is hard and you don't think you can make it through, it is temporary and you are badass as hell. Keep going! Off the rip story time about…
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Advocating for Survivors of Domestic Violence with Danielle
1:17:19
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1:17:19Today we are welcoming Domestic Violence advocate, Danielle LG. She is is a wife, mom, nonprofit founder, educator, podcaster, and CEO, just over all amazing human. Helping others has been her passion for well over a decade. For years she has spent her professional career assisting the homeless population obtain safe and affordable housing, educati…
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We Aren't Divided. You're Just an A$$hole.
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15:43Listen, it's time to call out some BS. When you hear "bUt tHe pRoBL3m iS wE aRe jUsT so D1Vid3d" please know that this division is a symptom of a larger, more unrealized, personal problem: people do no want to own the fact that they are simply just A$$holes. You don't have to absorb their negative, racist, misogynistic, supremest, elitist energy an…
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Your Event Calendar challenge and our take on the solution
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19:08In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the difficulties faced by local and regional publishers in maintaining comprehensive and up-to-date event calendars. They introduce a new automated event calendar solution that leverages AI to collect, categorize, and display events seamlessly on WordPress web…
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Changing the Narrative of Singlehood with Shani Silver
1:01:48
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1:01:48Shani Silver is an author and podcaster from Fort Worth, Texas. In April of 2019, she launched A Single Serving Podcast to change the narrative around being single and to help single women shed both societal shame and a digital dating dependency. Her book,A Single Revolution is one book for single women that won’t approach you like you're unfinishe…
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Today's hype tip comes from the GOAT herself, Mel Robbins and her new book: LET THEM. Here's my interpretation of how you can focus on YOU, control your own responses and show up in your life as aligned as possible. Sponsors: GET A WHIFF Non-toxic Candles https://getawhiffco.com/ Use code: ANGELA for 20% off Follow socials: https://www.instagram.co…
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How content restrictions drive subscriptions
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27:29In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration. The discussion include the benefits and challenges associated with each, using …
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