Welcome to Elemental Beacon, where you can immerse yourself in a world of fantasy, dragons, heroes, and tyrants! Follow the adventures of our Dungeons & Dragons heroes as they adventure through the mysteries of Barovia and other worlds to untangle the secret veils that cover them and complete their quests!
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Elemental Beacon Podcasts
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are ...
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166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza
21:11
21:11
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21:11In this episode of Product Led Growth Leaders, Andrea Monti Solza, Co-founder of Conveyo, joins host Thomas Watkins to discuss his journey from data science and fintech to transforming residential real estate. He explains how Conveyo streamlines property transactions by acting as an independent third party, aligning incentives, increasing transpare…
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165 - Cold Calling Reimagined: Winning Sales Outreach in the Digital Age with Joey Gilkey
20:16
20:16
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20:16In this episode of Product Led Growth Leaders, Thomas Watkins interviews Joey Gilkey, CEO of TitanX, about the resurgence of phone calls as a top sales outreach channel. Joey explains how automation and AI have saturated email and LinkedIn, making the phone more effective for real conversations and intelligence gathering. They discuss regulatory hu…
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164 - Reimagining Legal Work: Empowering Lawyers Through Advanced AI Innovation with Ruli's Bryan Lee
23:20
23:20
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23:20Your host, Thomas Watkins, talks with the Co-Founder and CEO at Ruli, Bryan Lee. Bryan shares how his legal and tech background inspired him to build an AI-powered platform that streamlines legal research, contract review, and compliance for in-house legal teams. He discusses Ruli AI’s unique integration with company policies, its focus on legal ex…
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163 - The Future of Retail: How QR Codes Will Change the Shopping Experience with UNIQODE's Ravi Pratap Maddimsetty
18:31
18:31
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18:31Your host, Thomas Watkins, talks with the Co-Founder and CTO at UNIQODE, Ravi Pratap Maddimsetty. Ravi discusses how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. He explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes a…
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162 - AI Unleashed: Turning Everyday Tasks into Workflow Magic with V7's Alberto Rizzoli
19:39
19:39
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19:39Your host, Thomas Watkins, talks with the CEO and Co-Founder at V7, Alberto Rizzoli. Alberto discusses the challenges of training AI to automate complex, repetitive workflows—especially those involving unstructured visual data like documents and images. Alberto explains how V7 enables companies to build AI-powered, step-by-step workflows that relia…
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161 - Realtors Reimagined: Boosting Sales and Simplifying Tech with AI Automation with DPI Showcase's Mark Weithorn
24:29
24:29
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24:29Your host, Thomas Watkins, talks with the Founder and CEO at DPI Showcase, Mark Weithorn. Mark shares insights from over 20 years in real estate technology, explaining how DPI Showcase simplifies lead generation and marketing for realtors, expands AI tools to related industries, and prioritizes hands-on customer support. He highlights the importanc…
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160 - The Untapped Market of Cybersecurity for Small Businesses: A Call to Action with TechRescue's Andrew Bolton
28:41
28:41
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28:41Your host, Thomas Watkins, talks with the CEO and Co-Founder at TechRescue, Andrew Bolton. Andrew discusses the challenges aging adults and small businesses face with technology and cybersecurity, emphasizing the need for empathetic, human-centered support over automated solutions. He shares TechRescue’s mission to bridge the digital divide, their …
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159 - The Journey from Idea to Product: Insights on Effective Discovery and Planning with Elemental's Angelo Zanetti
16:29
16:29
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16:29Your host, Thomas Watkins, talks with the Co-CEO and Co-Founder at Elemental, Angelo Zanetti. Angelo discusses the role of AI tools in early-stage product prototyping, their limitations, and the challenges of turning prototypes into scalable MVPs. Angelo shares how Elemental helps startups and established companies innovate by designing and buildin…
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158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer Loyalty with Nielsen Norman Group's Therese Fessenden
25:07
25:07
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25:07Your host, Thomas Watkins, talks with the Senior Experience Specialist at Nielsen Norman Group, Therese Fessenden. Therese discusses the critical role of user experience in product-led growth, the limitations of AI-generated design, and the enduring value of real user research. Therese highlights practical UX education, the importance of authentic …
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157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies with Loreta Today's Loreta Tarozaite
20:11
20:11
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20:11Your host, Thomas Watkins, talks with the Fractional B2B Chief of Staff and CMO at Loreta Today, Loreta Tarozaite. Loreta discusses the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. She shares practical strategies for AI adoption, c…
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156 - Trusting Your Data: The Key to Successful AI and Regulatory Compliance with Ataccama's Jay Limburn
21:58
21:58
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21:58Your host, Thomas Watkins, talks with the CPO at Ataccama, Jay Limburn. Jay discusses the growing challenges organizations face in managing data for regulatory compliance and AI initiatives. He explains how Ataccama ONE’s unified data trust platform streamlines data cataloging, governance, and quality, enabling both technical and business users to …
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155 - Tax Time Terrors: Turning Complexity into Opportunity with Gelt's Tal Binder
19:33
19:33
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19:33Your host, Thomas Watkins, talks with the CEO and Founder at Gelt, Tal Binder. Tal explains how Gelt combines expert CPAs with proprietary technology to tackle tax compliance, quarterly payments, and optimization. He discusses the complexity and opportunities in the U.S. tax code compared to other countries, and Gelt’s vision to become the first AI…
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154 - Building a People-Centric Culture: Essential Leadership Insights for Startups with Rock Career Development's Julia Rock
22:07
22:07
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22:07Your host, Thomas Watkins, talks with the Founder and CEO, Keynote Speaker, and Leadership Consultant at Rock Career Development, Julia Rock. Julia shares her expertise in leadership, people management, and organizational development, focusing on the challenges startups face as they scale. She emphasizes the importance of leadership values, company…
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153 - Revolutionizing Frontline Sales: Turning Order Takers into Revenue Makers with Frontline Performance Group's Geoffrey Toffetti
18:23
18:23
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18:23Your host, Thomas Watkins, talks with the CEO at Frontline Performance Group, Geoffrey Toffetti. Geoffrey discusses how hotels and service businesses can boost revenue by empowering frontline employees—like front desk agents and servers—with the Engage SaaS platform. He explains how Engage uses AI-driven insights, goal tracking, and incentives to t…
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152 - Pricing Power Unleashed: Transform Your Business with AI-Driven Insights with Priceagent's Robert Tinterov
21:50
21:50
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21:50Your host, Thomas Watkins, talks with the CEO at Priceagent, Robert Tinterov. Robert shares how Priceagent uses AI and behavioral economics to help businesses optimize pricing strategies across industries. He explains the platform’s user-friendly approach, real-time pricing insights, and adaptability to market changes. Robert covers the impact of g…
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151 - Mastering the Complexities of Customer Experience and Content at a Global Scale with Motiv and ContentLion's David Ewing
19:14
19:14
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19:14Your host, Thomas Watkins, talks with the CEO of Motiv and ContentLion, David Ewing. David discusses how Motiv helps large companies drive revenue growth through data-driven, scalable customer experience strategies using Oracle CX. He shares real-world examples of creating meaningful customer connections at scale. David also introduces ContentLion,…
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150 - Avoiding Ownership Disputes: Legal Tips for Co-Founders and Startups with Intellectual Strategies' Jeff Holman
22:32
22:32
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22:32Your host, Thomas Watkins, talks with the Founder and CEO of Intellectual Strategies, Jeff Holman. Jeff discusses the essential legal foundations startups need—covering patents, trademarks, copyrights, and trade secrets—and common pitfalls like founder disputes and unclear IP ownership. Jeff shares practical advice on legal roadmaps for growth, hig…
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149 - Revolutionizing Podcast Advertising: A Guide for Creators and Brands with Acast's Milly Botes
23:37
23:37
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23:37Your host, Thomas Watkins, talks with the VP of Product at Acast, Milly Botes. Milly discusses the rapid growth of podcasting, the unique power of podcast advertising, and how Acast connects creators and advertisers worldwide. She explains Acast’s AI-driven tools that match advertisers with relevant podcasts, making advertising more accessible and …
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148 - Automating Empathy: How AI Can Deliver Human-Like Customer Experiences with PolyAI's Nikola Mrkšić
18:50
18:50
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18:50Your host, Thomas Watkins, talks with the Co-Founder and CEO at PolyAI, Nikola Mrkšić. Nikola discusses the evolving challenges of customer service, especially as demand rises and human agents decrease. He explains how PolyAI uses advanced, lifelike AI to automate complex customer interactions with empathy and brand alignment. Nikola emphasizes the…
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147 - Hacking the Hackers: How AI is Revolutionizing Mobile App Security with Appknox's Subho Halder
22:14
22:14
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22:14Your host, Thomas Watkins, talks with the Co-Founder and CEO at Appknox, Subho Halder. Subho discusses Appknox’s unique approach—analyzing app binaries, integrating AI for vulnerability detection, and providing actionable security insights. Subho also previews upcoming features, including an AI-powered ethical hacker bot and expanded fake app detec…
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146 - The AI Advantage: Redefining Enterprise Operations Today with IgniteTech's Eric Vaughan
22:40
22:40
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145 - Creating Internal Startups: Fostering Innovation Within Large Enterprises with Box's Adarsh Subramanian
23:38
23:38
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23:38Your host, Thomas Watkins, talks with the Group Manager of Product Management at Box, Adarsh Subramanian. Adarsh shares his journey from engineering to product management, discusses Box’s evolution into an AI-first enterprise content platform, and explains how Box delivers end-to-end solutions for enterprise workflows. He explores the challenges st…
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144 - Turning Trash into Treasure: Shaping the Future of Waste Management with EcoCycle Ng's Daniel Falodun
18:24
18:24
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18:24Your host, Thomas Watkins, talks with the Founder at EcoCycle Ng, Daniel Falodun. Daniel discusses founding EcoCycle, a blockchain-based waste management system that rewards users and pickup agents with tokens for recycling, making waste collection more efficient and fair. He shares insights on his other ventures, Erase (a green AI e-commerce platf…
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143 - Breaking Barriers: How Integrated Data Improves Business Performance with Groflex's Eric Berkman
20:35
20:35
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20:35Your host, Thomas Watkins, talks with the CMO at Groflex, Eric Berkman. Eric shares his startup journey, discussing the challenges of founding Groflex and the evolution from a niche accounting tool to a broad operational intelligence platform. He discusses how Groflex integrates and analyzes data across business functions, moving beyond traditional…
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142 - Reimagining Product Lifecycle Management: Breaking Free from Legacy Systems with Propel Software's Tom Shoemaker
21:26
21:26
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21:26Your host, Thomas Watkins, talks with the VP of Product Marketing at Propel Software, Tom Shoemaker. Tom discusses how Propel’s cloud-based platform, built on Salesforce, helps manufacturers of physical products streamline collaboration, ensure compliance, and maintain audit readiness—especially in regulated industries like medtech. He explains the…
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141 - The Shopify of Voice AI: Making Advanced Technology Accessible for All with thinkrr.ai's Mohan Gulati
20:48
20:48
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20:48Your host, Thomas Watkins, talks with the CEO at thinkrr.ai, Mohan Gulati. Mohan discusses how Thinkrr.ai uses advanced voice AI technology to help businesses reduce revenue loss from inefficiencies in sales, customer support, and operations. Mohan explains how their easy-to-deploy AI agents act as virtual receptionists, handle calls, qualify leads…
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140 - Taming the AI Beast: Mastering Governance and Model Management with ModelOp's Dave Trier
18:14
18:14
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18:14Your host, Thomas Watkins, talks with the VP of Product at ModelOp, Dave Trier. Dave explains how ModelOp’s platform centralizes AI governance, automates oversight, and supports diverse models, helping organizations manage risk while enabling innovation. Dave discusses the evolving need for customer support, with some clients now mature enough for …
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139 - Empowering Employees with AI: Making Technology Work for You with StudioX's Ajay Malik
23:54
23:54
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23:54Your host, Thomas Watkins, talks with the CEO at StudioX, Ajay Malik. Ajay shares how StudioX helps companies integrate AI into daily workflows for greater efficiency and innovation. He covers industry pain points, the importance of seamless AI integration, and the value of strong UX and storytelling in communicating AI’s benefits. Learn more about…
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138 - From Data to Decisions: Transforming Local SEO Insights into Action with Local Falcon's David Hunter
21:15
21:15
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21:15Your host, Thomas Watkins, talks with the CEO at Local Falcon, David Hunter. David shares his journey from finance to digital marketing and explains how Local Falcon helps businesses visualize and improve their local SEO rankings using a geo grid system. He covers the unique challenges of local SEO, the evolution of Local Falcon from a pure SaaS an…
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137 - From Startup to Enterprise: Bridging the AI Infrastructure Gap with Concrete Engine's Meltem Ballan
24:03
24:03
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24:03Your host, Thomas Watkins, talks with the CEO and Co-Founder at Concrete Engine, Meltem Ballan. Meltem discusses the company’s mission to make AI infrastructure accessible, secure, and scalable for businesses of all sizes. She explains the challenges companies face with current AI solutions and how Concrete Engine offers a managed service that simp…
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136 - Transforming Software Development: How to Avoid Common Pitfalls and Embrace Agility with Cosmic Teacups' Thanos Diacakis
20:54
20:54
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20:54Your host, Thomas Watkins, talks with the Software Engineering and Effectiveness Coach and Technical Leader at Cosmic Teacups, Thanos Diacakis. Thanos shares his approach to helping software teams deliver features faster and with higher quality. He discusses the pitfalls of over-planning, the value of agile principles (without rigid ceremonies), an…
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135 - The Ultimate Guide to eSIMs: Your Key to Stress-Free Travel Connectivity with Saily's Vykintas Maknickas
11:47
11:47
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11:47Your host, Thomas Watkins, talks with the CEO at Saily, Vykintas Maknickas. Vykintas discusses the challenges of traditional SIM cards and roaming charges, explaining how Saily’s eSIM technology offers flexible, cost-effective data plans with global coverage. Vykintas covers Saily’s user-friendly app, upcoming subscription service for frequent trav…
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134 - Navigating the Networking Jungle: How to Make Connections Effortless with EventMagic's Jon Werner
21:29
21:29
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21:29Your host, Thomas Watkins, talks with the Co-Founder at EventMagic, Jon Werner. Jon discusses EventMagic’s role in connecting Austin’s startup community and the challenges of managing event networking. Jon shares how EventMagic was created to streamline check-ins, badge printing, and meaningful connections, offering features like contextual contact…
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133 - Empowering Frontline Teams: The Smart Way to Modernize Your LMS with Learner Mobile's Mike Thompson
19:54
19:54
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19:54Your host, Thomas Watkins, talks with the CEO at Learner Mobile, Mike Thompson. Mike shares his journey from advertising to founding Learner Mobile after a personal tragedy, aiming to make work meaningful for field-based employees. He explores Learner Mobile’s mobile-first, AI-powered LMS, designed for rapid, accessible training tailored to frontli…
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132 - Breaking the Mold: How to Foster a Startup Mindset in Large Organizations with Mozilla's Raj Singh
34:25
34:25
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34:25Your host, Thomas Watkins, talks with the VP of Product at Mozilla, Raj Singh. Raj shares his extensive experience in both startups and large companies, discussing the unique challenges of new product development in each environment. He explores differences in talent needs, mindsets, and organizational structures, highlighting frameworks like "Expl…
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131 - Convert More Visitors into Leads: The Smart AI Solution You Need with Vengo AI's Jason Sherman
21:17
21:17
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21:17Your host, Thomas Watkins, talks with the CEO and Co-Founder of Vengo AI, Jason Sherman. Jason discusses his entrepreneurial journey and the challenges businesses face in converting website visitors into leads. He explains how Vengo AI’s conversational agent uses AI to engage visitors, answer questions, and generate leads more effectively than trad…
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130 - Problem-Market Fit: The Missing Ingredient in Your Startup Recipe with Oberon's Bill Dillmeier
25:28
25:28
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25:28Your host, Thomas Watkins, talks with the CFO at Oberon, Bill Dillmeier. Bill shares practical advice for early-stage founders on fundraising, product-market fit, team building, and navigating the AI-driven market. He emphasizes honest self-assessment, rigorous customer validation, and building defensible products. Bill also discusses his approach …
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129 - The Lean Entrepreneur's Guide to Building a Scalable Sales Outreach Strategy with Salesflow.io's Besnik Vrellaku
17:43
17:43
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17:43Your host, Thomas Watkins, talks with the CEO at Salesflow.io, Besnik Vrellaku. Besnik shares his entrepreneurial journey, discusses the evolving challenges of B2B pipeline generation, and explains how Salesflow.io streamlines multi-channel outreach with a focus on personalization, security, and user experience. He highlights the importance of comb…
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128 - Cleaning Up Healthcare: Revolutionizing Operations with Data-Driven Solutions with Ancilla Ventures' Allen Cooper
23:56
23:56
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23:56Your host, Thomas Watkins, talks with the President and CEO at Ancilla Ventures, Allen Cooper. Allen discusses how his company’s technology platform supports hospital environmental services staff—such as cleaners and facility managers—by streamlining operations and data management. The conversation highlights the importance of these often-overlooke…
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127 - Why Your Next Big Launch Needs a Strategic Approach to Managing High-Demand Events with Fanfare's Michael Dodsworth
21:20
21:20
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21:20Your host, Thomas Watkins, talks with the Founder and CEO at Fanfare, Michael Dodsworth. Michael shares his journey from engineering roles at Salesforce and Rival (acquired by Ticketmaster) to launching Fanfare, a platform that helps brands manage high-demand product launches and events. He discusses challenges in ticketing and retail, such as bots…
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126 - Transforming Enterprise Reporting: The Role of AI and Self-Service in Modern Business Intelligence with Orbit Analytics' Rupesh Sharma
20:32
20:32
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20:32Your host, Thomas Watkins, talks with the CEO of Orbit Analytics, Rupesh Sharma. Rupesh discusses the challenges enterprises face with traditional, IT-driven data reporting and how Orbit’s self-service solution empowers business users with quick, secure access to insights, especially for Oracle ERP systems. He explores the evolution of business int…
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125 - Unlocking Developer Potential: The Future of Design-to-Code Automation with Superflex's Aibek Yegemberdin
21:59
21:59
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21:59Your host, Thomas Watkins, talks with the Co-Founder of Superflex, Aibek Yegemberdin. Aibek discusses how Superflex bridges the gap between design and code by automating the conversion of Figma designs into code that matches developers’ styles and reuses existing components. Aibek explains Superflex’s unique integration with VS Code, its advantages…
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124 - Don’t Get Scammed: How to Avoid Quality Control Nightmares in E-Commerce with Zendrop's Alexander Blinov
18:43
18:43
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18:43Your host, Thomas Watkins, talks with the Chief Product Officer of Zendrop, Alexander Blinov. Alex discusses the challenges e-commerce sellers face sourcing products from China, including quality control and scams. Alex explains how Zendrop’s platform combines physical fulfillment centers in China with a SaaS solution, enabling sellers to easily so…
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123 - Revolutionizing Recruitment: The Future of One-Way Video Interviews with Truffle's Sean Griffith
20:25
20:25
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20:25Your host, Thomas Watkins, talks with the Founder and CEO of Truffle, Sean Griffith. Sean discusses the challenges of modern hiring, including application overload and AI-generated resumes, and explains how Truffle streamlines candidate screening with smart video summaries and match scores. Sean covers Truffle’s features, its focus on SMBs, and fut…
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122 - Tech to the Rescue: Solving the Nursing Shortage While Elevating Patient Care with Pinetics' Eric Gillman
25:33
25:33
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25:33Your host, Thomas Watkins, talks with the CEO and Managing Director of Pinetics, Eric Gillman. Eric discusses the challenges of bringing medical devices to market, regulatory hurdles, and the importance of user-centered design. He highlights the nursing shortage and the potential for digital technology, AI, and robotics to address workforce gaps an…
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121 - Competing with AI Giants: Strategies for Startups to Stand Out with Balki Kodarapu
22:09
22:09
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22:09Your host, Thomas Watkins, talks with the Fractional CTO, Balki Kodarapu. Balki discusses his project-based approach to product and design leadership, the growing importance of design systems, and the challenges startups face in today’s AI-driven tech landscape. Balki shares insights on building and documenting design systems, collaborating with no…
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120 - Why Context Matters: Enhancing Customer Trust Through Effective Product Updates with Changebot.ai's Brian Sierakowski
25:30
25:30
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25:30Your host, Thomas Watkins, talks with the Founder of Changebot.ai, Brian Sierakowski. Brian shares insights from his experience as a founder, emphasizing the importance of transparency and regular updates to build trust and demonstrate ongoing development. He explains how Changebot helps companies maintain visible changelogs and structured recaps, …
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119 - Endurance Sports in the Digital Age: How Technology is Changing the Game with Vertikal X's José Carlos Sarmiento
25:11
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25:11Your host, Thomas Watkins, talks with the Co-Founder and CEO of Vertikal X, José Carlos Sarmiento. José Carlos shares his journey from sports to entrepreneurship, highlighting the funding challenges faced by endurance athletes. He explains how VTX uses performance data and technology to connect athletes with sponsors, aiming to make sponsorships mo…
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118 - Discovering Your Inner Strength: The Role of Self-Awareness in Business Success with Luka Starčević
23:08
23:08
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23:08Your host, Thomas Watkins, talks with the Mental Jiu Jitsu Creator and Trainer, Luka Starčević. Luka shares how his martial arts background influences his approach to helping founders and professionals overcome internal barriers, emphasizing the importance of self-awareness, emotional intelligence, and personal responsibility. The discussion explor…
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117 - Empowering Individuals and Businesses: The Importance of Accessible Legal Information with Trellis Law's Alon Shwartz
21:37
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21:37Your host, Thomas Watkins, talks with the Co-Founder and COO of Trellis Law, Alon Shwartz. Alon discusses the challenges of accessing fragmented state trial court data in the U.S. and how Trellis is working to democratize legal information for attorneys, businesses, and individuals. Alon explains the platform’s use of AI to streamline legal researc…
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