Your host, Thomas Watkins, talks with the Co-Founder and CEO of Vertikal X, José Carlos Sarmiento. José Carlos shares his journey from sports to entrepreneurship, highlighting the funding challenges faced by endurance athletes.

He explains how VTX uses performance data and technology to connect athletes with sponsors, aiming to make sponsorships more accessible. José Carlos covers the economic dynamics of endurance sports, the psychological aspects of competition, and insights from his book, "The Real Ultraman." Listeners gain a unique perspective on how innovation can empower athletes and transform the sports sponsorship landscape.

Learn more about José Carlos's work HERE.

Connect with José Carlos on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.