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127 - Why Your Next Big Launch Needs a Strategic Approach to Managing High-Demand Events with Fanfare's Michael Dodsworth
Manage episode 498466747 series 3545912
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Your host, Thomas Watkins, talks with the Founder and CEO at Fanfare, Michael Dodsworth. Michael shares his journey from engineering roles at Salesforce and Rival (acquired by Ticketmaster) to launching Fanfare, a platform that helps brands manage high-demand product launches and events.
He discusses challenges in ticketing and retail, such as bots and technical debt, and explains how Fanfare improves the consumer experience, protects brands during viral drops, and captures valuable audience data. The conversation also covers startup culture, innovation, and Fanfare’s plans for future growth.
Learn more about Michael's work HERE.
Connect with Michael on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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