Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Day In The Life Of A Cmo Podcasts
A podcast series that presents fresh perspectives on tackling modern-day enterprise and societal challenges.
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You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADH ...
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Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs
Sabrina Runbeck, MPH, MHS, PA-C, HealthTech Power Broker, Business Partnership Creator, Board Advisor
The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges faci ...
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AI Tools To Help AuADHD Professionals Prevent Burnout with Ross Heatley
35:36
35:36
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35:36🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/rosshe-atley --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Podc…
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Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead
39:50
39:50
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39:50A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus on customer value creation and transforming marketing and sales from "leads to information" which is a…
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How to Build AI Clinicians Trust and Teams Stick With Linda Macomber
33:20
33:20
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33:20AI won't win in healthcare unless clinicians—and patients—trust it. In this episode, I sat down with healthcare innovation expert Linda Macomber, who’s been at the forefront of digital transformation for over 35 years, leading initiatives with Kaiser, IBM, and the VA. Her message is clear: your tech isn’t the hero—the human insight behind it is. Le…
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How “Gold Plating” Keeps ADHD Entrepreneurs Stuck (And how to get unstuck)
7:44
7:44
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7:44🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-gold-plating ------------------------------------------------------------- RSS 🔥 ADHD making business harder than it needs to be?…
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Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
40:57
40:57
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40:57A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mark…
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ADHD Claustrophobia Is Shrinking Your Life: This Weekly System Will Set You Free
7:37
7:37
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7:37🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdclaustro-phobia ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast…
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Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder
37:39
37:39
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37:39A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for marketers to build their brands based on trust, authenticity and personal core principles along with an objective understanding of "what you are really famous for being able to accomplish." Key topics in…
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The Venture Studio Model for Startup Founders to Build Better Companies Faster with JT Benton
30:27
30:27
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30:27🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/jtb-enton --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Podcast…
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What Employee Benefits Actually Work for Startups Under 50 People? Ep 181 with Anthony Markey
32:03
32:03
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32:03We went beyond basic health coverage. From understanding multigenerational expectations to implementing creative, budget-conscious perks like flexible PTO or caregiver support—this is about building a workplace people want to stay in. Here’s what you’ll walk away with: ♦️When to start offering benefits (hint: before you're forced to) ♦️What employe…
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AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3
45:27
45:27
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45:27A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capi…
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Why My ADHD Brain Took Three days to write a Quick Email
7:06
7:06
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7:06🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/why-that-qu-ickemail-took-me-three-days ------------------------------------------------------------- Welcome to the ADHD Entrepreneur…
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AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
45:41
45:41
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45:41A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics inc…
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How Founders Protect Wealth Before the Next Round
29:35
29:35
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29:35You built your company to create impact—but are you actually protecting what you’re building? In this episode, I sit down with Dr. David Mandell, an attorney, MBA, and wealth strategist who’s spent over 30 years helping physicians and healthcare founders protect and grow their wealth. We unpack what financial intelligence really means for innovator…
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How ADHD & Autistic Creators Can Build Systems That Actually Work - Jenna Redfield
22:59
22:59
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22:59🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/jennared-field --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Po…
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Your CMO Isn’t the First Executive Hire You Need with Kelly O’Neil
37:29
37:29
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37:29You don’t need another full-time exec—you need someone who knows how to build the foundation for scale. In this episode, we expose one of the most expensive mistakes health tech founders and system leaders make: hiring too fast, too early, and in the wrong order. Kelly O’Neill joins me to walk through how fractional executives—when vetted and place…
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The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg
40:26
40:26
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40:26A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner…
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Letting Go of Productivity Shame in ADHD to Stop the Guilt and Start Getting Things Done
10:04
10:04
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10:04🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/Solo-LettingGoOfProductivityShame –------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accel…
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E178 | Who Do Investors Trust More — Heroes or Guides?
24:33
24:33
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24:33I used to believe that telling my story in full was enough to inspire trust—and capital. But the truth is, how you position your story in a pitch can be the difference between another “we’ll pass” and your next funding round. In this episode, we discussed what it really means to be the guide in your pitch, how to turn cold intros into warm investor…
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Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis
39:14
39:14
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39:14A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and moni…
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ADHD Productivity System for Founders to Beat Overwhelm using the Only Tens with Mark J. Silverman
35:42
35:42
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35:42🔥 ADHD making business harder than it needs to be? Try these free resources: 🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/marks-ilverman —-----------------------------------------…
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What Traction Signals Investors Say Yes To
28:04
28:04
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28:04Curious why your traction isn’t translating into checks? Listen in as we uncover the investor signals that actually matter—and why underrepresented founders can win by doing things differently. Emotionally real, data-backed, and full of practical gems, this conversation isn’t just another funding 101—it's a readiness check. As founders, we often ch…
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Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2
25:09
25:09
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25:09"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay" A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating…
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How Can Female Founders Become 100% Compelling Without Being 100% Ready?
31:14
31:14
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31:14If you’ve ever thought, “I need to be more ready before I pitch,” this episode is your wake-up call. In this live panel from the Venture Vitality Roundtable, you’ll hear from four powerhouse women who are reshaping startup capital—from DFX funding strategies to investor readiness, go-to-market scaling, and how to avoid founder burnout. We’re talkin…
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Monetary Goals as the ADHD Motivation Dilemma Entrepreneurs Must Understand
9:44
9:44
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9:44🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-monetary-goalsa-s-adhd-motivation-dilemma —------------------------------------------------------------ Welcome to the ADHD Entre…
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Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson
26:33
26:33
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26:33A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the d…
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1
What Makes a Startup So Investable That Great Capital Starts Chasing You?
24:29
24:29
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24:29Tired of cold-pitching investors who don’t get what you’re building? What if capital started chasing you? In this episode, I sat down with a panel of seasoned investors during our Venture Vitality Roundtable to unpack what truly makes a startup irresistible to aligned capital. We’re talking beyond pitch decks—this is about market readiness, communi…
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How Mission-Driven Founders Overcame 90% Funding Loss and Raised $750K with Beck Hayes
27:50
27:50
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27:50🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/beckh-ayes —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group
37:18
37:18
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37:18A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resourc…
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Solo–Putting Balls Down Vs Dropping Them for ADHD Founders to Prioritize Better and Stay Focused
7:22
7:22
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7:22🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-putting-ballsdo-wn-vs-dropping-them —------------------------------------------------------------ Welcome to the ADHD Entrepreneu…
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1
How Do the Best FemTech Startup Pitches Win Investors?
46:32
46:32
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46:32What happens when six bold women founders get two minutes to pitch life-changing health innovations… and three minutes to prove they’re investor-ready? You get this episode. Real traction. Real questions. Real feedback. And the blueprint for turning your pitch into a strategic partnership. From point-of-care diagnostics to digital therapeutics for …
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The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners
44:51
44:51
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44:51A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation i…
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ADHD Strategies for Executives to Boost Fresh Food Supply Chain Efficiency with Judson Armentrout
36:31
36:31
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36:31🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/judsonarmen-trout —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. …
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E173 | Who Are the Founders That Win Investor Trust Fast?
27:56
27:56
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27:56Why do some founders raise with ease—while others, equally talented, get ghosted? In this episode, we reverse the roles: three HealthTech investors answer real questions from early-stage founders on what makes them say “yes.” If you’ve ever poured your heart into a pitch only to hear crickets, this conversation will make you feel seen—and help you …
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Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
39:55
39:55
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39:55A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key …
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Why Great Startups Lose Great People with Scott Trumpolt
37:11
37:11
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37:11When you’re building a healthcare startup, there’s one resource you can’t afford to waste—your people. Too often, founders lose top talent because they rely on quick fixes instead of designing compensation and incentives that keep employees engaged for the long haul. In this episode, I sat down with Scott Trumpolt, a compensation consultant with 30…
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How The Four Agreements guide ADHD Brains to stop assumptions and reduce daily overwhelm
9:13
9:13
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9:13🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-four-agreements-evenmore-so-for-adhd-brains —------------------------------------------------------------ Welcome to the ADHD Entr…
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Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
39:47
39:47
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39:47A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a deg…
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Why Founders Fail When They Ignore This with Monica McKitterick
32:37
32:37
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32:37Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently. When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support sys…
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The Real College Fix for ADHD Students to Prevent Dropouts and Maximise Fit with Evan Moore
48:39
48:39
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48:39🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/evanm-oore —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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Scott Lindquist | What Your CFO Wants To Tell You, But Won't
34:48
34:48
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34:48CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They…
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1
How to Break the Great Wall of ADHD Overwhelm and Regain Focus as a Business Owner
9:52
9:52
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9:52🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solot-he-great-wall-of-everything-now —------------------------------------------------------------ Welcome to the ADHD Entrepreneur A…
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From Implementation to Optimization: Never Lose a Client Again with Sandra Johnson
24:53
24:53
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24:53𝒀𝒐𝒖 𝒘𝒐𝒓𝒌 𝒉𝒂𝒓𝒅 𝒕𝒐 𝒘𝒊𝒏 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕. But what happens after the go-live? Too many health tech companies lose momentum right when they should be deepening trust and adoption. In this episode, I sit down with Sandra Johnson, SVP of Client Services at CliniComp, to talk about how their “system as a service” model keeps clinicians front and center, embeds us…
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Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
39:19
39:19
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39:19A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in wea…
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AI Tools for ADHD Founders to Overcome Addiction and Build Startups Faster with Matt Burch
49:12
49:12
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49:12🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/mattbur-ch —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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1
How AgeTech Startups Win Hospital Trust With Wound-Care Pilots with Amy Cassata
35:27
35:27
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35:27What if a single piece of technology could improve patient healing rates by 35%—without adding extra work for clinicians? That’s exactly what Swift Medical is proving with their AI-powered wound care platform. With over 30 million wound assessments and 40+ peer-reviewed studies, their solution integrates directly into existing EHR workflows, predic…
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Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
39:21
39:21
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39:21CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an…
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1
Why ADHD Brains Don’t Need More Discipline and How to Use Smarter Systems to Boost Productivity
10:53
10:53
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10:53🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/why-adhd-brains-don-t-need-more-discipline —------------------------------------------------------------ Welcome to the ADHD Entrepren…
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1
What Turns a Good HealthTech Pitch Into a ‘Yes’ for Women Founders
26:22
26:22
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26:22You have under 2 minutes to win an investor’s attention. Most VCs decide in the first 30–90 seconds whether to keep listening. If you’re a women-led healthtech founder, that window is your make-or-break moment—and your science-heavy pitch could be costing you the “yes” you deserve. In our latest guide, you’ll learn how to transform complex, data-dr…
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David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
37:23
37:23
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37:23A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at th…
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The Retail Playbook for DTC Founders to Scale into Walmart and Exit at $1B with Martin Forde
41:18
41:18
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41:18🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Po…
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