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CMO Confidential

Mike Linton // I Hear Everything Podcast Network

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADH ...
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Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Sabrina Runbeck, MPH, MHS, PA-C, HealthTech Power Broker, Business Partnership Creator, Board Advisor

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The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges faci ...
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/rosshe-atley --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Podc…
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A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus on customer value creation and transforming marketing and sales from "leads to information" which is a…
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AI won't win in healthcare unless clinicians—and patients—trust it. In this episode, I sat down with healthcare innovation expert Linda Macomber, who’s been at the forefront of digital transformation for over 35 years, leading initiatives with Kaiser, IBM, and the VA. Her message is clear: your tech isn’t the hero—the human insight behind it is. Le…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhd-gold-plating ------------------------------------------------------------- RSS 🔥 ADHD making business harder than it needs to be?…
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A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between mark…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdclaustro-phobia ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast…
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A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for marketers to build their brands based on trust, authenticity and personal core principles along with an objective understanding of "what you are really famous for being able to accomplish." Key topics in…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/jtb-enton --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Podcast…
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We went beyond basic health coverage. From understanding multigenerational expectations to implementing creative, budget-conscious perks like flexible PTO or caregiver support—this is about building a workplace people want to stay in. Here’s what you’ll walk away with: ♦️When to start offering benefits (hint: before you're forced to) ♦️What employe…
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A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capi…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/why-that-qu-ickemail-took-me-three-days ------------------------------------------------------------- Welcome to the ADHD Entrepreneur…
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A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics inc…
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You built your company to create impact—but are you actually protecting what you’re building? In this episode, I sit down with Dr. David Mandell, an attorney, MBA, and wealth strategist who’s spent over 30 years helping physicians and healthcare founders protect and grow their wealth. We unpack what financial intelligence really means for innovator…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/jennared-field --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Po…
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You don’t need another full-time exec—you need someone who knows how to build the foundation for scale. In this episode, we expose one of the most expensive mistakes health tech founders and system leaders make: hiring too fast, too early, and in the wrong order. Kelly O’Neill joins me to walk through how fractional executives—when vetted and place…
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A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/Solo-LettingGoOfProductivityShame –------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accel…
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I used to believe that telling my story in full was enough to inspire trust—and capital. But the truth is, how you position your story in a pitch can be the difference between another “we’ll pass” and your next funding round. In this episode, we discussed what it really means to be the guide in your pitch, how to turn cold intros into warm investor…
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A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and moni…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/marks-ilverman —-----------------------------------------…
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Curious why your traction isn’t translating into checks? Listen in as we uncover the investor signals that actually matter—and why underrepresented founders can win by doing things differently. Emotionally real, data-backed, and full of practical gems, this conversation isn’t just another funding 101—it's a readiness check. As founders, we often ch…
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"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay" A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating…
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If you’ve ever thought, “I need to be more ready before I pitch,” this episode is your wake-up call. In this live panel from the Venture Vitality Roundtable, you’ll hear from four powerhouse women who are reshaping startup capital—from DFX funding strategies to investor readiness, go-to-market scaling, and how to avoid founder burnout. We’re talkin…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-monetary-goalsa-s-adhd-motivation-dilemma —------------------------------------------------------------ Welcome to the ADHD Entre…
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A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the d…
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Tired of cold-pitching investors who don’t get what you’re building? What if capital started chasing you? In this episode, I sat down with a panel of seasoned investors during our Venture Vitality Roundtable to unpack what truly makes a startup irresistible to aligned capital. We’re talking beyond pitch decks—this is about market readiness, communi…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/beckh-ayes —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resourc…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solo-putting-ballsdo-wn-vs-dropping-them —------------------------------------------------------------ Welcome to the ADHD Entrepreneu…
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What happens when six bold women founders get two minutes to pitch life-changing health innovations… and three minutes to prove they’re investor-ready? You get this episode. Real traction. Real questions. Real feedback. And the blueprint for turning your pitch into a strategic partnership. From point-of-care diagnostics to digital therapeutics for …
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A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation i…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/judsonarmen-trout —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. …
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Why do some founders raise with ease—while others, equally talented, get ghosted? In this episode, we reverse the roles: three HealthTech investors answer real questions from early-stage founders on what makes them say “yes.” If you’ve ever poured your heart into a pitch only to hear crickets, this conversation will make you feel seen—and help you …
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A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key …
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When you’re building a healthcare startup, there’s one resource you can’t afford to waste—your people. Too often, founders lose top talent because they rely on quick fixes instead of designing compensation and incentives that keep employees engaged for the long haul. In this episode, I sat down with Scott Trumpolt, a compensation consultant with 30…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-four-agreements-evenmore-so-for-adhd-brains —------------------------------------------------------------ Welcome to the ADHD Entr…
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a deg…
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Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently. When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support sys…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/evanm-oore —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/solot-he-great-wall-of-everything-now —------------------------------------------------------------ Welcome to the ADHD Entrepreneur A…
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𝒀𝒐𝒖 𝒘𝒐𝒓𝒌 𝒉𝒂𝒓𝒅 𝒕𝒐 𝒘𝒊𝒏 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕. But what happens after the go-live? Too many health tech companies lose momentum right when they should be deepening trust and adoption. In this episode, I sit down with Sandra Johnson, SVP of Client Services at CliniComp, to talk about how their “system as a service” model keeps clinicians front and center, embeds us…
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A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in wea…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/mattbur-ch —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host St…
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What if a single piece of technology could improve patient healing rates by 35%—without adding extra work for clinicians? That’s exactly what Swift Medical is proving with their AI-powered wound care platform. With over 30 million wound assessments and 40+ peer-reviewed studies, their solution integrates directly into existing EHR workflows, predic…
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CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/why-adhd-brains-don-t-need-more-discipline —------------------------------------------------------------ Welcome to the ADHD Entrepren…
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You have under 2 minutes to win an investor’s attention. Most VCs decide in the first 30–90 seconds whether to keep listening. If you’re a women-led healthtech founder, that window is your make-or-break moment—and your science-heavy pitch could be costing you the “yes” you deserve. In our latest guide, you’ll learn how to transform complex, data-dr…
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A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at th…
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🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/adhdtime-management-tool —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Po…
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