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Inspiring stories from real customer, data, experience, innovation, product, and transformation champions and leaders. Hear from experts across the world as they share what it takes to harness human-centered and data-driven thinking in order to deliver better insights, products and experiences. go Beyond the Data is hosted by Dave Mathias and if you like please subscribe and provide a positive review. Get more great content by signing up for my newsletter at https://gobeyondthedata.com
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Let's Make This More Interesting

eatbigfish - Adam Morgan

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Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.
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If work takes up so much of our lives, and so much of work’s output is down to discretionary effort, how do we make work more engaging - as leaders of teams, and as workers ourselves? Bruce Daisley has become a world expert on it. Previously the MD of YouTube in the UK, Bruce was the European Head of Twitter when he started exploring the meaning an…
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We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, Gail Gallie believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate t…
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Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”? In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new genera…
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For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib. It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commi…
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Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. He’s come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships. He has written widely on the topic, …
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How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know? In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered ever…
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This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising. Drawing from their experience David and Jeffre share their definition of the five key components of interesting: How incongruity reinforces memory Why Don Draper might be wrong about emotions The significance of fis…
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Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us. The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consul…
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That’s enough about humour and the lighter side of interesting. It’s time to step into the dark. This week Adam meets researcher Mathias Clasen, co-founder of the ‘Recreational Fear Lab’ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what he’s learned from haunted houses and horror movies, and how…
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Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass. Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stor…
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Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA datab…
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This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting. Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and re…
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In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences. Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympic…
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A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field. Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research pr…
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In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you. He breaks his conclusions into five sections: 1. The Cost of Dull and the Value of Interesting 2. The Four Kinds of Dull 3. Finding the right way to be interesting for you 4. Common themes and key ide…
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Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US. In this episode, Nick discusses with Adam what makes something not just more interesting, bu…
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Powerpoint has become the poster child of Dull – can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that it’s the third American art form, along with jazz and hip hop – but only if we think of it and use it in a very different way. It seems such a symbolic flip for the cliché…
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One of the most stimulating speakers in brands and communications, Russell has been thinking about what it means to be interesting for over 20 years. In his new book Do Interesting – Notice. Collect. Share. Russell has codified the practice he’s used to make the world more interesting to him, and to make himself better positioned to bring interest …
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While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the w…
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The Squiggly Careers podcast has been hugely influential and useful for anyone interested in Career Development community. In this episode I talk to Sarah Ellis and Helen Tupper, the brilliant pair behind the podcast, the two bestselling books that have come out of it – Squiggly Careers and You Coach You – and the company they have founded, Amazing…
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In this episode we talk to Professor Arlene Holmes-Henderson, Professor of Classics Education and Public Policy at Durham University, about her fierce belief in the enduring relevance of classical rhetoric to today’s world, and why its value in helping disadvantaged children find their voice in a more engaging way is fundamental to how schools need…
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This is a podcast for people who can’t afford to bore their audience. And in this episode we talk to Gemma Parkinson, a Global Marketing and Business Director at Moet Hennessy, about how to elevate a presentation into an irresistible performance when you really need to carry an audience with you. A fresh, energetic and charismatic thinker, Gemma sh…
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How can we be interesting enough to stick in our audiences’ long-term memory? In this episode, Adam speaks to Addison Brown, the science teacher who was the star of a recent Department for Education recruitment film. They discuss the four key principles that underpin success in every lesson – from cognitive load to dual coding – and how shorter pup…
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In this episode, Adam talks with Norman Stiles, for 20 years the Head Writer on Sesame Street, about the pioneering pairing of entertainers and educators that changed the educational life of a generation. And how success lay in a very simple ambition that has fascinating implications for us all. Sesame Street made something possible that people tho…
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In this episode, Adam talks to national radio presenter Ross Buchanan (Absolute Radio, Radio X) about what it takes to be interesting for four hours with an audience you never actually see. How much is it about being more interesting in what you say and do, and how much is it about what you share of yourself? And why shouldn’t you talk about biscui…
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In this episode, Adam speaks to reality TV producer Maz Farrelly. Maz has made some of the biggest shows on 3 continents, including Britain’s Got Talent, Dancing with the Stars, Big Brother and Celebrity Apprentice – interviewing 12,000 hopefuls along the way. She now works with businesses to help them make themselves more interesting. Maz shares h…
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In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences? Adam and Peter's con…
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** EPISODES 1 & 2 - TUESDAY 26TH SEPTEMBER ** Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they …
  continue reading
 
This was an episode where I talked with Haydee Hernandez, Director of Product Management @ CollegeAdvisor.com. In this episode we talk about the importance of experimentation and building a culture of experimentation within organizations. More about Haydee Hernandez: College Advisor: CollegeAdvisor.com Haydee’s LinkedIn: in/hernandezhaydee If you l…
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This was an episode where I talked with Michel Guillet a Sr. Product Manager at the fast-growing SalesLoft startup where they help companies engage with customers, build pipeline, and close revenue, faster and we discuss how human-centric and data-driven approaches can help sales better succeed. Sales people and sales managers are constantly under …
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This was an episode where Jansen Sullivan and Victor Anjos of the All Things Data podcast by 1000ml and I talked about data education and some of the gaps that we hope get resolved. A lot of progress is being made but lots more needs to happen. Jansen, Victor, and myself all believe that traditional analytics education moves too slowly and is often…
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Being a Chief Data Officer is a challenging role but Jeff Richardson has been up to the challenge at Bentley Systems. In this episode Jeff talks about his approach around data strategy and leadership, the importance of data literacy and data translators, and more. Get the full episode transcript at https://www.gobeyondthedata.com/thoughts/podcast-e…
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Data is just as important for creatives and Jasmine RuKim as CEO and co-founder of Monicat Data knows all about it. Jasmine and her team help creative teams leverage data and technology to make a greater impact. Jasmine and team are the business behind creativity. In addition to advising creative teams they are now in process of creating the Yellow…
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Data storytelling is extremely important to tell memorable and impactful data stories. All too often good data visualization is confused as data storytelling. In this episode Dave Mathias interviews Brent Dykes who recently authored Effective Data Storytelling that brings this point home and much more. It is a must have book and not just if you are…
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Allen Hillery went from engineer to digital marketer to now a data visualization specialist not only being a prolific writer in the data visualization space but also teaching at Columbia University. Now he is taking his passion around data literacy and trying to make a difference in underprivileged young persons in New York City. Make sure to check…
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This week Dave talks with Susan Otten of the Minnesota Chapter of the International Association of Business Communicators and founder of Indie Do Good. They talk about the upcoming importance of data for communications professionals and the upcoming Convergence Summit 2020 in Minneapolis, MN on March 19th where Dave will be speaking about "How to U…
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Design. User Experience. Knowing your audience. Empathising with your end user. These are such critical facets of getting analytics right in your organization. Brian O'Neill knows a little bit about this. He is a product designer and founder of the consultancy, Designing for Analytics, which provides design and UX consulting for custom enterprise d…
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How does a huge company like Cargill get value out of their data? Part of it is data engineering and data science, but a much larger part of it is rolling out a Self-Service approach, enabling everyone in the organization to become capable of seeing and understanding data. This week we talk with Mitchell Grewer who is leading the effort to get data…
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We're continuing our "Analytics on the Road" series! This week Dave sits down with Renee McGregor from South Africa Qlik, a partner reseller. Over the past couple years, they've really focused on Data Literacy in Cape Town and it shows! If you look up Google Trends results for "Data Literacy", you'll find that South Africa is one of the top countri…
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