))
Interesting at the speed of culture (with Nick Tran)
Manage episode 478370481 series 3522552
Content provided by Adam Morgan and Eatbigfish - Adam Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Morgan and Eatbigfish - Adam Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”?
In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss:
- How TikTok has changed the playing field for a new generation of brands
- How he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.
- The creativity that financial and time constraints force you to develop
- Why he always looks for win-win-win partnerships
- Learning how to create a ’must-see’ piece of creative work
- Why he believes in moving creative in-house to speed up social
- The need for a balanced diet of marketing measurement beyond KPIs and ROI
__
Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/
Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.
26 episodes
Share
