Best Conversations With Trellis Podcasts (2025)

1
120 - Why Context Matters: Enhancing Customer Trust Through Effective Product Updates with Changebot.ai's Brian Sierakowski 25:30

Play Pause

4d ago25:30

25:30

Your host, Thomas Watkins, talks with the Founder of Changebot.ai, Brian Sierakowski. Brian shares insights from his experience as a founder, emphasizing the importance of transparency and regular updates to build trust and demonstrate ongoing development. He explains how Changebot helps companies maintain visible changelogs and structured recaps, …

1
119 - Endurance Sports in the Digital Age: How Technology is Changing the Game with Vertikal X's José Carlos Sarmiento 25:11

6d ago25:11

25:11

Your host, Thomas Watkins, talks with the Co-Founder and CEO of Vertikal X, José Carlos Sarmiento. José Carlos shares his journey from sports to entrepreneurship, highlighting the funding challenges faced by endurance athletes. He explains how VTX uses performance data and technology to connect athletes with sponsors, aiming to make sponsorships mo…

1
118 - Discovering Your Inner Strength: The Role of Self-Awareness in Business Success with Luka Starčević 23:08

11d ago23:08

23:08

Your host, Thomas Watkins, talks with the Mental Jiu Jitsu Creator and Trainer, Luka Starčević. Luka shares how his martial arts background influences his approach to helping founders and professionals overcome internal barriers, emphasizing the importance of self-awareness, emotional intelligence, and personal responsibility. The discussion explor…

1
117 - Empowering Individuals and Businesses: The Importance of Accessible Legal Information with Trellis Law's Alon Shwartz 21:37

13d ago21:37

21:37

Your host, Thomas Watkins, talks with the Co-Founder and COO of Trellis Law, Alon Shwartz. Alon discusses the challenges of accessing fragmented state trial court data in the U.S. and how Trellis is working to democratize legal information for attorneys, businesses, and individuals. Alon explains the platform’s use of AI to streamline legal researc…

1
116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success with Contrasted's Douglas Abbott 19:13

18d ago19:13

19:13

Your host, Thomas Watkins, talks with the Founder and CEO of Contrasted, Douglas Abbott. Douglas shares expert insights on B2B marketing, emphasizing the importance of generating qualified leads, understanding the target audience, and tailoring messaging for different stakeholders. He discusses how Contrasted leverages proprietary AI tools to enhan…

1
115 - Making Connections Count: The Importance of Follow-Up in Networking with Boop's Horacio Rilo 16:34

20d ago16:34

16:34

Your host, Thomas Watkins, talks with the Founder of Boop, Horacio Rilo. Horacio discusses the challenges of networking and follow-up at conferences, and how Boop—a QR code and SMS-powered platform—streamlines exchanging contact details and setting meetings. Horacio explains Boop’s unique features, its competitive edge, and future plans for integra…

1
114 - From Inbound Leads to Warm Conversations: Mastering the Art of Sales Engagement with Bolster's Paul Sathis 22:19

25d ago22:19

22:19

Your host, Thomas Watkins, talks with the Principal of Bolster, Paul Sathis. Paul discusses the evolving challenges of sales prospecting and lead generation, focusing on how Bolster integrates AI and automation with human engagement to help businesses connect with potential customers. Paul shares insights on managing inbound leads, adapting to chan…

1
113 - Driving Change: The Future of Learning and Development in the Transportation Industry with Luma's Gina Anderson 23:23

27d ago23:23

23:23

Your host, Thomas Watkins, talks with the CEO and Co-Founder of Luma, Gina Anderson. Gina discusses her background in education and neuroscience, her company’s innovative platform for training truck drivers, and the importance of behavior change in learning. The conversation explores personalized, data-driven learning experiences, the integration o…

1
112 - Building Better Teams: How Vibe Coding is Changing the Game in Remote Work with Wednesday Solutions' Ali Hafizji 23:06

1M ago23:06

23:06

Your host, Thomas Watkins, talks with the CEO of Wednesday Solutions, Ali Hafizji. Ali shares insights from his entrepreneurial journey and explains Wednesday’s unique sprint-based business model, which prioritizes outcomes over hourly billing. Ali discusses how AI-powered "vibe coding" and "wide sprints" boost team productivity and collaboration, …

1
111 - Community-Driven Innovation: How Customer Feedback Shapes Product Development with Agilence's Russ Hawkins 24:46

1M ago24:46

24:46

Your host, Thomas Watkins, talks with the President and CEO of Agilence, Russ Hawkins. Russ talks about the company’s evolution from video-based loss prevention to a data-centric analytics platform for multi-location retail and restaurant operators. Russ discusses Agilence’s modular product strategy, the crucial role of customer feedback in shaping…

1
110 - Start-Up Mode: How Freelancers Flip the Script and Build Tech Giants with Barefoot Solutions' Hunter Jensen 33:19

1M ago33:19

33:19

Your host, Thomas Watkins, talks with the Founder and CEO of Barefoot Solutions, Hunter Jensen. Hunter shares his journey from freelance developer to tech entrepreneur, highlighting the evolution of startups, especially with AI and software development. He discusses the shift from traditional SaaS models to customized solutions, emphasizing the imp…

1
109 - Revolutionizing Workflows: How AI Agents Are Changing the Game for Productivity with Relay.app's Jacob Bank 25:43

1M ago25:43

25:43

Your host, Thomas Watkins, talks with the Founder and CEO of Relay.app, Jacob Bank. Jacob discusses his journey from studying AI at Stanford to creating AI agents that enhance productivity. He explains the evolution from traditional software tools to AI agents that autonomously manage tasks, improving efficiency. The conversation covers the distinc…

1
108 - Plug In & Stand Out: Podcast Marketing Strategies for B2B SaaS Leaders with Bold PMM's Gal Ko 21:41

2M ago21:41

21:41

Your host, Thomas Watkins, talks with the Founder, CEO, and PMM of Bold PMM, Gal Ko. Gal shares his journey from being fired from a startup to creating a company that helps B2B SaaS businesses leverage podcasting for marketing. He discusses the challenges Israeli companies face entering the U.S. market and the strategic importance of podcasting. Ga…

1
107 - Smarter Marketing Starts Here: How Personal Branding and AI Boost Business Efficiency with BrandAutomate.io's Rockey Simmons 27:49

2M ago27:49

27:49

Your host, Thomas Watkins, talks with the Founder of BrandAutomate.io, Rockey Simmons. Rockey delves into the significance of personal branding and the transformative potential of AI in business efficiency and marketing. Rockey highlights the challenges businesses face without effective branding and automation, emphasizing the importance of a found…

1
106 - Smart Support: The Future of Helping Families with Developmental Challenges with AI Ranger's Riva Kajangu 21:59

2M ago21:59

21:59

Your host, Thomas Watkins, talks with the CEO of AI Ranger, Riva Kajangu. Riva discusses the fragmented and inefficient systems parents face when seeking support for conditions like ADHD and autism. He introduces Neo Sophia, a web app designed to help parents assess developmental issues early and connect with specialists. Riva emphasizes the import…

1
105 - Decoding the Data Dilemma: How to Conquer Interpretation Challenges with Orcana.AI's Arjun Bidesi 22:30

2M ago22:30

22:30

Your host, Thomas Watkins, talks with the Founder and CEO of Orcana.AI, Arjun Bidesi. Arjun explains how Orcana.AI simplifies data interpretation by presenting key insights in a digestible format, similar to a news bulletin. The platform allows users to ask questions in natural language and receive real-time analysis, making data more actionable. C…

1
104 - Mind the Gap: Transforming Accounting for the Modern Professional with Subledger's Johannes Degn 23:18

2M ago23:18

23:18

Your host, Thomas Watkins, talks with the Founder of Subledger, Johannes Degn. Johannes shares his journey from a failed startup in Kenya to creating Subledger, an accounting software designed to address the inefficiencies of traditional tools. He discusses the outdated nature of existing accounting software and the generational divide in accountin…

1
103 - From Fatigue to Focus: AI-Powered Consumer Insights That Actually Work with consumr.ai's Gautam Mehra 22:00

2M ago22:00

22:00

Your host, Thomas Watkins, talks with the CEO and Co-Founder of consumr.ai, Gautam Mehra. Gautam highlights the complexities of reconciling various data sources and the limitations of traditional survey methods. Gautam explains how consumr.ai leverages machine learning and AI to create digital twins of consumers, offering deeper insights into custo…

1
102 - The Timing Gap: Why You’re Profitable But Still Broke with Dryrun Financial Modeling Software's Blaine Bertsch 20:35

2M ago20:35

20:35

Your host, Thomas Watkins, talks with the Co-Founder and CEO of Dryrun Financial Modeling Software, Blaine Bertsch. Blaine shares his journey from design and consulting to founding Dryrun, driven by the cash flow challenges he faced in his previous agency. The discussion highlights the critical importance of cash flow management for businesses with…

1
101 - The Rise of Virtual Reality in Training: What Businesses Need to Know with Saritasa's Nik Froehlich 16:17

2M ago16:17

16:17

Your host, Thomas Watkins, talks with the President, Founder, and CEO of Saritasa, Nik Froehlich. Nik shares his professional journey, from a construction business to founding Saritasa, aiming to bridge the communication gap between business leaders and developers. The discussion covers Saritasa's approach to software development, including innovat…

1
100 - Celebrating 100 Episodes: Key Insights and Lessons from Product-Led Growth Leaders with 3Leaf's Thomas Watkins 24:22

3M ago24:22

24:22

Your host, Thomas Watkins, reflects on the podcast's journey, celebrating its milestone. He shares valuable lessons learned, highlights standout episodes, and acknowledges remarkable entrepreneurs featured on the show. Thomas underscores the podcast's purpose of fostering discussions around product-led growth (PLG) and providing actionable insights…

1
99 - The Smart Job Search: How Data Insights Can Land You Your Dream Role with Teq Crew's Elliot Koss 24:38

3M ago24:38

24:38

Your host, Thomas Watkins, talks with the Principal Product Growth Consultant of Teq Crew, Elliot Koss. Elliot shares his career journey and discusses his latest venture, Career Amplifier, a platform designed to simplify the job search by providing tailored job notifications. Elliot delves into the challenges job seekers face, the importance of net…

1
98 - Navigating the Startup Journey: How to Achieve Product-Market Success with Tekyz's David Hirschfeld 27:43

3M ago27:43

27:43

Your host, Thomas Watkins, talks with the Founder and CEO of Tekyz, David Hirschfeld. David discuss the challenges software startup founders face, particularly in validating product-market fit. David emphasizes the importance of understanding customer problems over falling in love with a product. He introduces his "Launch First" methodology, which …

1
97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova 23:03

3M ago23:03

23:03

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S. She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experie…

1
96 - Unlocking the Future: How AI is Revolutionizing SaaS for Small Business Owners with PlatypusOS' Matthew White 23:38

3M ago23:38

23:38

Your host, Thomas Watkins, talks with the CEO of PlatypusOS, Matthew White. Matthew discusses the challenges business founders face in leveraging technology and how his companies aim to solve these issues. Qebot offers a marketplace for online and mobile advertising solutions, while PlatypusOS integrates various SaaS tools into a single, AI-enhance…

1
95 - The Power of a Clear Value Proposition: Fueling Your Marketing Success with Right Angle's B Randall Willis 26:55

3M ago26:55

26:55

Your host, Thomas Watkins, talks with the Founder of Right Angle, B Randall Willis. B Randall has a rich background in publishing and media and discusses the evolution of digital marketing and the challenges businesses face today. He emphasizes the importance of a clear value proposition and a running marketing engine, likening content to the fuel …

1
94 - Transforming Trials into Triumphs: Effective Onboarding Strategies for SaaS with Pyne's Roman Geugelin 22:58

3M ago22:58

22:58

Your host, Thomas Watkins, talks with the Founder and CEO of Pyne, Roman Geugelin. Roman discusses the challenges of scaling onboarding during rapid growth and advocates for AI-driven solutions to automate and personalize the process. Key topics include understanding user motivations, identifying drop-off points, and the role of design partners in …

1
93 - How AI Transforms Customer Understanding in Financial Institutions with Bordo AI's Krunal Patel 21:09

3M ago21:09

21:09

Your host, Thomas Watkins, talks with the Co-Founder and Chief Product Officer of Bordo AI, Krunal Patel. Krunal discusses the challenges financial institutions face in managing vast amounts of data and how Bordo AI leverages artificial intelligence to provide deeper customer insights. He shares the inspiration behind Bordo AI, emphasizing context …

1
92 - Collaborate or Fail: The Key to Successful Technology Projects in Today's Market with BetterEngineer's Marc Boudria 26:37

3M ago26:37

26:37

Your host, Thomas Watkins, talks with the Chief Innovation Officer of BetterEngineer, Marc Boudria. Marc shares his extensive experience in technology innovation, emphasizing the challenges of AI adoption and the importance of understanding user experience. He discusses the need for a pragmatic approach to technology implementation and highlights t…

1
91 - Unlocking the Secrets of Effective Digital Marketing for Small Business Owners with Inn8ly's James Hipkin 26:30

3M ago26:30

26:30

Your host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach. He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion als…

1
90 - Elevating Business Success: Maximizing Efficiency with an Executive Assistant with VEXA Software Solutions' Molly Denham 24:03

4M ago24:03

24:03

Your host, Thomas Watkins, talks with the CEO of VEXA Software Solutions, Molly Denham. Molly discusses her transition to the private sector, where she founded VEXA Software Solutions, a company offering virtual executive assistant services. The conversation highlights the crucial role of administrative support for executives, the inefficiencies fa…

1
89 - The Future of Connection: Innovating Solutions for Startups and Social Isolation with BetterEngineer and SwingBy's Brooks Rhinehart 19:31

4M ago19:31

19:31

Your host, Thomas Watkins, talks with the VP of Strategic Accounts at BetterEngineer, and CEO and Founder of SwingBy, Brooks Rhinehart. Brooks discusses his extensive background in operations and strategic consulting, focusing on his work at Better Engineers, which addresses engineering staffing challenges for startups and enterprises. Brooks also …

1
88 - Daily Profit Insights: The Game-Changer for Restaurant Financial Management with FobeSoft's Geordy Murphy 26:29

4M ago26:29

26:29

Your host, Thomas Watkins, talks with the Founder of FobeSoft, Geordy Murphy. Geordy, with extensive experience in the hospitality industry, discusses the common challenges restaurant owners face in understanding and analyzing financial data. FobeSoft addresses these issues by providing real-time profit and loss statements, integrating with point-o…

1
87 - Bridging the Gap: Addressing Contract Management Challenges with Innovative Technology with Hevi's Paul Culvenor 25:40

4M ago25:40

25:40

Your host, Thomas Watkins, talks with the Co-Founder of Hevi, Paul Culvenor. Paul discusses his mining industry background and the complexities of managing large-scale contracts. He explains how Heavy's AI-driven platform helps users navigate contracts, understand risks, and ensure compliance in real-time. The conversation covers the limitations of…

1
86 - Culture Shock: Revolutionizing Your Workplace from Toxic to Thriving with Aptive Index's Jason P. Carroll 24:24

4M ago24:24

24:24

Your host, Thomas Watkins, talks with the CEO of Aptive Index , Jason P. Carroll. Jason shares his journey from a toxic sales job to transforming company cultures, notably at Champion National Security. He emphasizes the importance of core values, hiring practices, and having the right people in leadership roles. The conversation also touches on di…

1
85 - The Best Strategies for Engaging Sports Fans Through Innovative Gameplay with Next Play's Sid El Saghir 18:15

4M ago18:15

18:15

Your host, Thomas Watkins, talks with the Founder and CEO of Next Play, Sid El Saghir. Sid discusses his transition from big tech to startups and the mission of Next Play to enhance live sports viewing by addressing boredom during game breaks. Initially offering a physical card game, Next Play is now developing digital games. Sid emphasizes underst…

1
84 - From Automation to Authenticity: The Shift in Customer Service Dynamics with Face2Face's Nick Tomic 21:18

4M ago21:18

21:18

Your host, Thomas Watkins, talks with the Founder and CEO of Face2Face, Nick Tomic. The discussion focuses on the communication challenges in the SaaS sector and how Nick's product enhances real-time interaction through video calls and screen sharing. Nick shares his journey, emphasizing the importance of human connection amidst automation. He disc…

1
83 - Mindset Matters: Developing the Right Attitude for Entrepreneurial Success with Andrew Poles Executive Coaching's Andrew Poles 26:13

4M ago26:13

26:13

Your host, Thomas Watkins, talks with the Founder and CEO of Andrew Poles Executive Coaching, Andrew Poles. Andrew specializes in helping first-time founders transition from individual contributors to effective leaders. Andrew highlights the unique challenges these founders face, such as managing teams and meeting investor expectations. Andrew emph…

1
82 - Innovate or Die: Why Competition is Key to Product Management with Spice Catalyst's David Fradin 23:24

5M ago23:24

23:24

Your host, Thomas Watkins, talks with the President of Spice Catalyst, David Fradin. David discusses the high failure rate of new products and the importance of a well-defined product market strategy. He critiques the "move fast and break things" mentality, advocating for a more deliberate approach. David introduces the SPICE framework and emphasiz…

1
81 - The Key to Successful Product Management and Strategic Decision-Making with JC Landivar 28:04

5M ago28:04

28:04

Your host, Thomas Watkins, talks with the Product Management Leader, Executive/Personal Coach, Facilitator, and Organizational Advisor, JC Landivar. JC shares his unconventional journey into product management, emphasizing the importance of understanding user needs and strategic decision-making. He discusses the evolving landscape of product manage…

1
80 - Accessibility Revolution: Transforming Technology for All Users with AudioEye's Mike Paciello 24:47

5M ago24:47

24:47

Your host, Thomas Watkins, talks with the Chief Accessibility Officer of AudioEye, Mike Paciello. Mike shares his journey from technical writing to founding web accessibility companies. The discussion highlights the evolution of web accessibility, emphasizing its importance in user experience (UX). Mike elaborates on the role of AI in enhancing acc…

1
79 - The Art of Engaging Customers: How to Build Products That People Actually Want with Buska's Toni Dos Santos 28:04

5M ago28:04

28:04

Your host, Thomas Watkins, talks with the Co-Founder and Product Manager of Buska, Toni Dos Santos. Toni shares his extensive experience and insights, emphasizing the importance of business acumen in product management. He discusses his newsletter, "The Product Courier," which offers AI tutorials for product teams. Key highlights include the signif…

1
78 - Mastering the Webinar: Tips and Tools for Maximum Engagement with Engaging Webinars' Jeff Brandeis 17:07

5M ago17:07

17:07

Your host, Thomas Watkins, talks with the CEO of Engaging Webinars, Jeff Brandeis. Jeff discusses the challenges of virtual presentations, especially post-COVID-19, and the common issue of unengaging webinars. He emphasizes the importance of understanding audience needs and creating interactive, educational content rather than sales pitches. Jeff i…

1
77 - From Code to Capital: Transforming Tech Minds into Business Leaders with Human Interfaces' Vladimir Baranov 22:12

5M ago22:12

22:12

Your host, Thomas Watkins, talks with the Business Coach for Tech Founders of Human Interfaces, Vladimir Baranov. Vladimir shares his extensive background, from programming trading systems to scaling startups and launching satellites. Vladimir focuses on the challenges faced by founders, particularly in transitioning from engineering to business mi…

1
76 - From Spam Filters to Sales: Revolutionizing Outreach with AI with Sherlock's Mike Cofone 25:32

5M ago25:32

25:32

Your host, Thomas Watkins, talks with the Co-Founder of Sherlock, Mike Cofone. Mike shares his career journey from aspiring Olympian to data-driven sales expert. Mike covers challenges in email deliverability, transitioning to alternative communication methods, and leveraging AI in sales. Mike emphasizes the importance of direct outreach, gathering…

1
75 - Collaborate to Innovate: Aligning Strategy and Design for Product Success with Basic Arts' Alex Smith 19:18

5M ago19:18

19:18

Your host, Thomas Watkins, talks with the Founder of Basic Arts, Alex Smith. Alex discusses his transition from marketing to strategy, emphasizing the need to make strategic principles accessible to all founders. He highlights common misconceptions, such as the belief that a superior product guarantees success, and stresses the importance of findin…

1
74 - The Role of AI and IoT in Shaping the Future of Field Service Management with Simpro Software's Gary Specter 21:29

6M ago21:29

21:29

Your host, Thomas Watkins, talks with the CEO of Simpro Software, Gary Specter. Gary, with over 25 years of experience, shares insights into the complexities of the field service industry and how SaaS can address these challenges. Gary explores the role of automation, AI, and IoT in transforming field services from reactive to proactive maintenance…

1
73 - Navigating Startup Challenges: Insights on Effective Development and Staffing with FastCTO's Igor Belagorudsky 25:31

6M ago25:31

25:31

Your host, Thomas Watkins, talks with the President of FastCTO, Igor Belagorudsky. Igor shares his extensive experience in the startup ecosystem, emphasizing the importance of clear communication between founders and developers. He discusses common pitfalls, such as misaligned expectations and costly mistakes, and advocates for early investment in …

1
72 - Finish Strong: Unlocking the Power of Completion in Startups with Memory My Way's Bill Boulden 29:30

6M ago29:30

29:30

Your host, Thomas Watkins, talks with the Interim CTO of Memory My Way, Bill Boulden. Bill emphasizes the importance of a "completionist" mindset, focusing on core functionalities to bring products to market efficiently. He discusses the challenges startup founders face, including limited budgets and the necessity of generating revenue. Bill also h…

1
71 - Mastering the Art of Startup Growth: Insights on MVPs, Funding, and Investor Relationships with Tactical Business Partners' Charles Berg 23:44

6M ago23:44

23:44

Your host, Thomas Watkins, talks with the Owner and Principal Consultant of Tactical Business Partners, Charles Berg. Charles shares insights on early-stage product development, funding challenges, and the importance of a clear business model. He emphasizes the need for a minimum viable product (MVP) and the value of adaptability and focus. He cove…