The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing ...
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Christopher Tompkins Podcasts
You Are Not So Smart is a show about psychology that celebrates science and self delusion. In each episode, we explore what we've learned so far about reasoning, biases, judgments, and decision-making.
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Welcome to the jungle! Where AI eats boring marketing alive and serves you something fresh instead. We've got cool guests, fun strategies, and a few laughs (we don't take ourselves too seriously). So hit play before you get replaced by a chatbot named Brenda...
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What are the secrets to success? Everyone has their own path and with Success To Go! host Christopher Tompkins uncovers the habits, tips, and tools that business leaders use to take their professional game to the next level. Each episode focuses on a different business professional from a wide array of industries. Tune in to learn the habits and secrets that will help you take your business above and beyond!
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Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Welcome to the Digital Freelancers podcast where co-hosts Michael Fleischner and Mike Hall provide digital marketing freelancers the latest strategies for starting, growing, and scaling your digital marketing business. Co-hosts Mike & Mike give practical, real-world strategies for making money as a digital marketing freelancer. Michael Fleischner is the founder and CEO of Big Fin SEO (https://bigfinseo.com) based in New Jersey. He is a business owner, entrepreneur, successful digital freelan ...
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The Dangers of AI Content Automation - Christopher Tompkins
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44:43Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins. In this episode, we explore the sweet spot between human connection and AI content automation. Christopher, agency owner and long-time marketer, shares…
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The Bulletproof Marketer, Christopher Tompkins
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53:01
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53:01Are you tired of cookie-cutter marketing advice and looking for bold, real-world insight that actually moves the needle, then Christopher Tompkins is your guy.Christopher is the CEO and founder of The Go! Agency, an award-winning firm ranked among the top digital marketing agencies in the U.S. With over two decades of hands-on experience, he’s buil…
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Automated Content Creation: How To Use AI To Create Content - Belinda Weaver
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43:44Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ AI isn’t here to kill copywriting. It’s here to expose the lazy ones. Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome seque…
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Cause Marketing: Beyond Profits "How brands can lead impactful social campaigns while meeting business objectives" This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance. More…
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Episode 11: Why Your Case Studies Suck; And How Goal-Setting Fixes Everything
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27:36
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27:36You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not. Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them eas…
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What is misinformation? How does it differ from disinformation or just plain ‘ole propaganda? How do we protect ourselves from people with nefarious intentions using all of these things to affect our thoughts, feelings, and behavior? That’s what we discuss in this episode with Matthew Facciani, social scientist and author of Misguided: Where Misinf…
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Episode 10: LinkedIn Outreach Mastery: From Cold Leads to Meaningful Engagement
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41:09
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41:09Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results. Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could l…
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The Challenge of Marketing Automation, with Georg Svidlov
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33:39Georg Svidlov is CEO at Beyond Welcome, an Estonian Marketing Automation Agency, and specializes in Marketing Automation Strategy and Operations. His whole career (and now his agency) have been built around optimising marketing processes and automating communications. In this conversation on the Neil Wilkins Podcast, Neil and Georg go deep into wha…
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Is AI Going To Replace Jobs? - Anil Yasyerli
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38:58Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Anil Yasyerli is a startup-CMO-turned-founder of Brite, the “anti-recruiting agency” that’s helping U.S. startups tap into top-tier marketing talent across Latin America. What started as an accidental pivot during COVID has turned into a smart hiring strat…
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Episode 09: Q4 Marketing Playbook: Organize Your Strategy Before It’s Too Late
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35:25
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35:25If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out. Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging. In this episode, he breaks down the essential building blocks of a smart Q4 ma…
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ChatGPT Marketing: How To Use AI For Content Creation
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43:16Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Want to know more about ChatGPT marketing and how to use AI for content creation? Then hit "play". In this episode, I chatted with Scott Murray. He's a marketing educator and creator of the STAMP content framework. Marketing is shifting to a two-way, trust-bu…
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Lorrie Thomas Ross founded Web Marketing Therapy to get great organisations on the right path to marketing success as she was sick of seeing great businesses, their leaders and teams struggle with marketing and fall victim to pushing products or services that didn’t fit their customers’ needs. Lorrie is a “markeding” evangelist (that’s not a typo, …
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What is AI Copywriting? And Will AI Take Over Copywriting in 2025?
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41:15Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Tired of boring copy? Same. This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI. We talk about how to write content that’s smart, snappy, and never stale. Kelsey shares her journey from Hollywood to head of market…
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319 - Love Factually - Eli Finkel and Paul Eastwick
1:06:08
1:06:08
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1:06:08Two psychologists who study love, relationships, and human mating behavior pick apart the movie "The Notebook" and tell us what it gets right and what it gets wrong when it comes to portraying how humans actually, truly think, feel, and behave. Eli Finkel and Paul Eastwick are the cohosts of the Love Factually podcast, a show that discusses the rom…
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Episode 08: How Smart Marketers Use August to Bulletproof Their Year-End Strategy
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31:22If you’re waiting until September to plan your fall marketing, this episode’s going to sting. Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance. In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of c…
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The Future of Marketing Planning, with AI"Learn to develop AI-focused project plans, KPIs, and success metrics that reflect the next evolution of strategic marketing."This session helps marketers at all levels integrate AI into the planning, execution, and evaluation of their marketing efforts. From junior executives to senior strategists, the sess…
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AI SMS Marketing + AI Based Email Marketing - Nikita Vakrushev
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40:33Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Email works. SMS works better (if you don’t overdo it). This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work. We talk about: • Why email’s your go-to, and SMS is for the big stuff • How tools…
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The Future Of Digital Marketing - Dan Peterson
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38:37Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Dan Peterson didn’t take the straight path. He was in a rock band. Ran pizza joints. Did door-to-door sales. Now he runs a marketing agency built on AI, strategy, and smart content. In this episode, we talk about: > The future of digital marketing > Why most bu…
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Today we give a guest podcast slot to Google's NotebookLM, to critique the upcoming AI Marketing Summit on 3 September 2025. Here's the breakdown of the agenda, the speakers and the key reasons why you need to book this into your calendar. Join the AI marketing revolution. Full details of the AI Marketing Summit http://aimarketingsummit.live…
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Episode 07: The Email Marketing Autopsy: What’s Broken and How to Rebuild It
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39:36
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39:36If you think email marketing is just “set it and forget it,” this episode is going to hurt a little. Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits. In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and…
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Today’s guest is Eric McHugh, a serial entrepreneur and visionary technologist with a mission to build tools that make the world better. From his time at Snap to founding startups around the globe, Eric’s path is driven by curiosity, impact, and innovation. With an IQ north of 140, he’s not just building for the future, he’s also deeply focused on …
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Marketing With AI: Building Customer Trust + Getting Leads - Ginny Delaitre
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37:34
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37:34Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity. Ginny shares her journey from prod…
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Introduction to Sales for Marketers "Bridge the gap between sales and marketing by understanding the sales process, tools and collaboration strategies." This session equips marketers with a clear understanding of the modern sales process, key selling techniques, and how to build more effective, aligned campaigns. Designed for marketers who want to …
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AI in Sales, with Jonathan Kvarfordt, Founder of GTM AI AcademyJonathan Kvarfordt is a revenue leader and go-to-market sales strategist with a passion for eliminating friction in the sales cycle. As Head of GTM Growth at Momentum.io, he helps companies rethink how they structure their tech stacks, collaborate across teams, and use AI not just for a…
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How To Build An AI Automation Agency in 2025 - Hamza Baig
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42:15
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42:15Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Ready to build an AI automation agency in 2025? Learn how to automate your lead gen and scale your business with AI. In this episode, I chat with Hamza Baig — AI automation agency owner and AI educator — about the exact systems he’s built to turn cold leads into …
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318 - The Intention Action Gap - Britt Frank (rebroadcast)
1:10:01
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1:10:01In this episode, we sit down with therapist Britt Frank to discuss the intention action gap, the psychological term for the chasm between what you very much intend to do and what you tend to do instead. It turns out, there's a well-researched psychological framework that includes a term for when you have a stated, known goal – a change you'd like t…
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Episode 06: Why Your AI Isn’t Working (and What Your Data Has to Do With It)
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36:37
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36:37If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call. Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your…
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"Analyse consumer touch-points through a responsible marketing lens" This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The go…
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AI Marketing in 2025 - Is Traditional Marketing Dead? - Sara Nay
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41:04Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Sara Nay, CEO of Duct Tape Marketing, spills the secrets behind her 15-year rise from intern to CEO, and how AI is blowing up traditional marketing models. In this fast-paced episode, Sara breaks down the chaos of modern marketing, the power of AI tools like Ella…
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How To Stop Wasting Money On Google Ads & Get More Conversions - Dave Taylor
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39:46Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Want to get real ROI from your Google Ads? In this episode, I chat with Dave Taylor, co-founder of In Front Marketing, to break down how to stop burning your ad budget and making common mistakes. Dave’s journey from childhood ad-nerd to running a top Canadian agenc…
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Episode 05: Maximize Your Conference ROI: Pre, During, and Post-Event Strategies That Actually Work
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36:56
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36:56If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check. Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping yo…
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Using AI Tools To Work Smarter + Scale Your Business in 2025 - Lucas Erb
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37:03
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37:03Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ If AI isn’t part of your business plan yet… you might already be left behind. Lucas Erb is the founder of AI Experts, and he talks about what’s really going on at the cutting edge of AI, automation, and AI agents. Lucas shares how small to mid-sized businesses can …
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Raj Singh, VP of Product at Mozilla, is a seasoned entrepreneur and product leader with a rich background in AI-driven startups. He joined Mozilla in 2022 following the acquisition of his startup, Pulse, which developed AI models, and now leads new product initiatives, including Solo, an AI-powered website builder designed for solopreneurs.His entr…
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Greg and Neil discuss how developers can build AI tools that actually help educators, how tech can help teachers instead of replacing them, and what AI should (and shouldn’t) do in schools. Greg talks about his new book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education.Dr. Greg Banks is a veteran educator, researche…
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Building a Relationship with AI, with Lynn Colepaugh
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40:43Lynn Colepaugh is founder of Cyber PR Army, a women-led digital strategy agency that helps people cut through chaos, clarify their message, and build visibility without burning out. For over 14 years, she’s worked with entrepreneurs, creatives, and companies who want to market smarter, not louder.Lynn don’t just use AI, she collaborates with it. Fo…
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Your Marketing Strategy Is Broken (Here's How To Fix It) - Laura Patterson
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44:23Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ How do you build a marketing strategy that actually works - not just with random content, but with a real ROI? In this episode, I chat with Laura Patterson from VisionEdge Marketing, to talk about marketing strategy and what most businesses get wrong. Laura expla…
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317 - Don't Talk About Politics - Sarah Stein Lubrano
1:10:11
1:10:11
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1:10:11Sarah Stein Lubrano tells us about her new book, Don't Talk About Politics, which urges us not to lose hope or become frozen in frustration when it comes to polarization and faulty discourse because the good news is that we don't just know, scientifically, why the marketplace of ideas is currently failing us, we know how, scientifically, we can do …
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Demystifying Machine Learning for Marketers: a jargon-free guide to supervised, unsupervised, and deep learning applications In this session, you will learn: What machine learning (ML) actually means The difference between supervised, unsupervised and deep learning Where ML is already showing up in marketing How to talk about ML confidently, even i…
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Episode 04: LinkedIn Sales Navigator Decoded: Your Secret Weapon for Hyper-Targeted Outreach
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42:46
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42:46If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call. Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smar…
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How To Rank Your Business In ChatGPT in 2025 - Michael Buckbee
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42:07Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Is SEO dead? Not at all... It’s just evolving. And Michael J Buckabee is ahead of the curve. In this episode, we talk about how AI search works in ChatGPT, and the future of digital marketing. Want your content to show up where your audience actually hangs out, l…
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AI as a Writing Assistant, with Hank Quense
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31:25Hank Quense is the author who’s done it all: 45 Short Stories, 12 Novels, 15 Nonfiction Books, and Decades of Real-World Publishing Expertise. In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity. Essential viewing for all …
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How to Stand Out in a Noisy World, with Jimi Gibson
38:13
38:13
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38:13Jimi Gibson is VP of Brand Communications at Thrive marketing agency. He is a TEDx Speaker, Forbes Agency Council Thought leader and Keynote Speaker who says, "Your Marketing Isn’t Broken—Your Messaging Is. Let’s Fix That." In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI…
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How To Build Custom GPTs For Your Business - Vince Quinn
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39:29Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ Want to automate the grunt work in your podcast business (or any content business) without sounding like a robot? In this episode of Conversion Zoo, Ellie chats with Vince, a podcasting expert and producer about how he’s using Custom GPTs to streamline content, p…
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How To Market Yourself With ChatGPT and Sound Authentic - Melanie Gorman
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38:15Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/ What happens when a therapist goes headfirst into the world of SEO, AI, and content strategy? You get Melanie Gorman, a marketing unicorn. In this raw and insightful episode, Melanie shares how her background in therapy shapes her approach to SEO and digital mark…
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Episode 03: AI as Your Marketing Intern: How to Train ChatGPT for Powerful Results
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40:43AI isn’t just a buzzword—it’s the secret weapon that could skyrocket your marketing efficiency, but only if you know how to wield it properly. In this no-nonsense episode, Christopher shatters the misconception that AI is a plug-and-play solution. Instead, he reveals how to treat your AI like a trainable intern and ensure it actually delivers resul…
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Marketing Sustainability Update, with Nigel Clark
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47:46State of Sustainability, Avoiding Greenwash, Trumpism, The Sustainability Headwind and more, in this marketing sustainability update from Cambridge Marketing College carbon literacy tutors Nigel Clark and Neil Wilkins. Connect with Nigel Clark for the Sustainability Update Become Carbon Literate http://marketingcollege.com/eventsFind out more about…
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