Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow.

From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise of video-as-default and marketing automation that finally delivers, this episode pulls back the curtain on what’s working and what’s officially expired.

You’ll hear:

• The brutal truth about why your engagement tanked (hint: the algorithm isn’t your friend)
• How to stop wasting time on content that doesn’t convert
• What 2025’s smartest marketers are doing right now to outpace the competition

This isn’t another crystal ball episode—it’s a tactical, no-filter guide to navigating the chaos and coming out ahead. Chris lays out what to ditch, what to double down on, and how to bulletproof your marketing strategy for the year ahead.

If you’re ready to stop playing catch-up and start leading, let’s dive in.

🎧 Press play. Your future-self will thank you.

Episode Highlights:

• Intro [00:00]
• Organic Reach Decline on Meta [00:08]
• AI Fatigue [00:14]
• The Shift on LinkedIn [00:18]
• TikTok for Brand Awareness [00:21]
• Email Marketing Renaissance [00:23]
• Paid Media’s Role [00:30]
• What Needs to Die in Marketing [00:32]
• Bulletproof Takeaways [00:38]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter
  Get weekly insights straight to your inbox — zero fluff, all strategy.
  https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency
  Discover how we build bold marketing strategies that actually deliver.
  www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn
  Join the conversation, catch episode drops, and get behind-the-scenes takes.
  https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn
  Thought leadership, unfiltered opinions, and daily digital insights.
  https://www.linkedin.com/in/chrisgomedia