Best Brandon Lucero Podcasts (2025)

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Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered 20:15

Play Pause

33m ago20:15

20:15

Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a…

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Your Mentors Don’t ALWAYS Know Best But You Do 18:42

20h ago18:42

18:42

We've all heard that mentors are essential for growth, and while that's true, it's equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I'll share insights from my experiences with my friends and mentors like James Wedmore…

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5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth 23:34

7d ago23:34

23:34

Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I…

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Building Your Own Money Machine Blueprint with Mel Abraham - Part 1 42:14

8d ago42:14

42:14

In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your i…

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Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet 12:12

14d ago12:12

12:12

Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype,…

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This Content Framework BLEW Up My New Brand! 16:33

15d ago16:33

16:33

We've developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I'm excited to introduce our latest one. It's called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience's actions, leverag…

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Fix My Pod | Is Your Audience Too Broad to Grow? Here's How to Tell 27:05

25d ago27:05

27:05

You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners…

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Where To Use 4 Different Hooks To Increase Clicks And Engagement 15:25

22d ago15:25

15:25

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that's the stuff that gets the clicks and most peo…

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Q + A | How Do You Make Listeners Care About Non-Trendy Topics? 16:45

1M ago16:45

16:45

Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing …

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The Invisible Hooks That Pull Your Audience Into Action 20:25

1M ago20:25

20:25

You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotiona…

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The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield 24:30

1M ago24:30

24:30

Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the pro…

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Teachings That Will Live Beyond You Don't Come From Conditioned Authenticity 37:57

1M ago37:57

37:57

This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the differe…

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3 Tests Every Podcaster Should Run Before Their Next Episode Airs | Jay Nachlis 19:54

2M ago19:54

19:54

It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most lis…

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How to Find Out What Listeners Really Want From Your Podcast | Jay Nachlis, Coleman Insights 20:32

2M ago20:32

20:32

Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback g…

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3 Lessons That Help Me Through The Hardest Times Of My Life 33:04

2M ago33:04

33:04

The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I’ve shared about this with peers like James Wedmore and in my mastermin…

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The Guest Booking Strategy That Saves You From Boring Guests 22:07

2M ago22:07

22:07

Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a…

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Crafting Instant-Click Headlines In 30 Seconds With ChatGPT 19:13

2M ago19:13

19:13

Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game. Listen in to discover key messaging frameworks…

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Fix My Pod | Not Getting Listens? It Could Be Your Episode Titles 28:32

2M ago28:32

28:32

You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. Maybe you’ve even changed your cover art, rewritten your description, or tested a new format. But the listens STILL aren’t coming (and you’re low-key resenting how much time you’ve spent talking to an empty room.) Most podcasters think it’s a …

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Courses That Sell Come From Problems And Promises Not Knowledge 22:15

2M ago22:15

22:15

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple…

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Why Your Social Posts Aren’t Driving Podcast Growth 14:18

2M ago14:18

14:18

If you’re tired of posting content to social media trying to grow your podcast only to get four likes and no new downloads—the problem isn’t the algorithm. The problem is that you’re expecting social to drive podcast growth instead of letting your podcast drive your social strategy. That's because social isn’t where people go to discover your podca…

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Teaching That Converts: Story, Metaphors, And Examples 17:23

2M ago17:23

17:23

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the valu…

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How to Position Your Podcast So People Want to Work With You | Cheryl Fischer 19:35

2M ago19:35

19:35

If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people sho…

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3 Ways Course Creators Can Use AI For More Sales And Better Customer Results with Jenna Soard 48:50

3M ago48:50

48:50

If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusio…

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Q + A | How Much Should You Actually Teach Inside Your Podcast Episodes? 19:37

3M ago19:37

19:37

You’ve been told to make your podcast content “valuable,” but no one ever tells you what that actually means. So you default to teaching step-by-step—hoping that if you give away enough value for free, your inbox will be flooded with messages from people asking how to work with you. But that’s not how it works. Because listeners won’t hire you if t…

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Should AI Do Your Messaging For You? 27:15

3M ago27:15

27:15

If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI. In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's cruc…

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How to Grow Your Podcast Audience and Email List at the Same Time | Jay Schwedelson 21:43

3M ago21:43

21:43

Most podcasters treat email like a checkbox: “Sent the episode to my list—done.” But if that’s your whole strategy, it’s why no one's clicking. In this episode, email marketing legend and Do This Not That podcast host Jay Schwedelson is back to break down what it actually takes to use email to drive real podcast growth. You’ll learn why the first t…

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What to Post on LinkedIn to Grow Your Podcast This Week | Jay Schwedelson 25:10

3M ago25:10

25:10

Still think LinkedIn is just for job seekers or recruiter pitches? Think again. It’s one of the last platforms where organic reach actually works—and it might be one of the fastest ways to get new listeners to your podcast every week. In this episode, Jay Schwedelson breaks down the exact LinkedIn strategy he's used to help grow Do This, Not That i…

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Awareness: The Hidden Secret To Masterful Marketing and Relationships 21:05

3M ago21:05

21:05

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and …

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Use This Podcast CTA Framework to Turn Your Listeners Into Leads 17:51

3M ago17:51

17:51

If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear. And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden…

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Low Ticket Update & Our Mega Funnel Moving Forward! 20:06

3M ago20:06

20:06

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an…

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Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy? 24:47

3M ago24:47

24:47

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn…

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Your Offer Is NOT Your Product And You Will Lose Sales If It Is 14:30

3M ago14:30

14:30

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success. Listen in an discover strategies to uncover the real needs of your audience, tailor your…

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Fix My Pod | Not Getting Listener Feedback? You're Probably Missing This One Thing 24:45

4M ago24:45

24:45

You’re showing up. You’re publishing every week. So why does it still feel like no one’s listening? That’s the question Conrad—documentary filmmaker and host of The First Responder Wellness Podcast—was asking when he came to me for help. He's nearly 80 episodes in and reaching first responders across the country… but getting no reviews, no shares, …

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What's Harder? Your First $100k Or Million in Sales? 27:51

4M ago27:51

27:51

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a …

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The 5 Podcasting Metrics No One's Teaching (That Actually Tell You If Your Show is Growing) 23:44

4M ago23:44

23:44

Downloads are the most unreliable metric for measuring a podcast’s true success. The problem? Most podcasters still rely solely on them to decide if their show is “working.” In this episode, find out why the podcasting metrics that matter most aren’t the ones at the top of your dashboard, and learn to decode what these five key data points say abou…

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The Angles That Can Sell Any Course! 24:39

4M ago24:39

24:39

One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your ap…

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Why Spotify’s New “Plays” Feature Actually Hurts Independent Podcasters 13:16

4M ago13:16

13:16

Spotify just rolled out a new feature called “Plays” that shows your episode play counts publicly inside their app. But this move isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field—and it benefits Spotify, not you. Worse? It distracts you from the metrics that actually show if your podcast is…

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8 Ways to Fill a Content Gap Without Sounding Unprepared 16:36

4M ago16:36

16:36

Quick—nothing’s batched and an episode’s due tomorrow. What do you do? Panic? Procrastinate? Skip it and hope no one notices? Sure, you could ghost your audience—but what does that really cost you? Authority. Credibility. The listener trust you’ve worked so hard to build. That’s why in this episode, I’m giving you 8 plug-and-play ideas you can use …

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The Beta Launch That Did $116,000 in 30 Seconds with James Wedmore 1:04:22

4M ago1:04:22

1:04:22

There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achiev…

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Q + A | How Do You Fit Time to Prep Your Podcast Into Your Schedule? 19:18

4M ago19:18

19:18

It’s the day before your episode goes live—and you still have to outline it, record it, edit it, and get it all done before 6:00 am tomorrow morning when your listeners will be looking for it. You tell yourself you work better under pressure, but this pace is unsustainable. It drains your energy, kills your creativity, and honestly? It makes you ha…

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How Long Should Your Podcast Episodes Be? The Answer Might Surprise You 15:58

4M ago15:58

15:58

You’ve probably Googled it. You’ve definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I’m showing you how to figure out your perfect episode length using real data from your show. You’ll learn the two metrics that matter mos…

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Building a Funnel From Scratch - Part 3: First Results and Adjustments 22:53

4M ago22:53

22:53

The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I’ve collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable th…

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The Spending Strategy Behind Podcasts That Make Money | Danielle Hayden 19:56

4M ago19:56

19:56

Most podcasters want more revenue from their podcast—but few have a plan for getting there. In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to…

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This One Belief Is Costing You Podcast Revenue | Danielle Hayden 17:27

4M ago17:27

17:27

Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle? Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break …

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Building a Funnel From Scratch - Part 2: Building, Plan, and Strategy 18:47

5M ago18:47

18:47

Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and the strategic sa…

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Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich 20:03

5M ago20:03

20:03

Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them. Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a binge…

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What to Do When Podcasting Starts Feeling Pointless | Ande Lyons 18:37

5M ago18:37

18:37

You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone. In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—…

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Building a Funnel From Scratch - Part 1: Outline, Product, Problem, Messaging 30:08

5M ago30:08

30:08

A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I’m diving into that project with all of you. I’ll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming …

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How to Lead Guest Interviews That Make Listeners Want to Binge Your Show 20:13

5M ago20:13

20:13

If you’re still airing interviews you wouldn’t listen to yourself—just because you feel obligated toward your guests—you’re not building trust with your listeners. You’re breaking it. And once your audience feels like their time isn’t valued? They won’t complain. They’ll just stop listening. If you want a podcast that builds authority and drives lo…

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The 3 Biggest Reasons Your Listeners Tune Out During Your Guest Episodes 19:06

5M ago19:06

19:06

If your guest could’ve given the same answers on five other podcasts, you didn’t lead the interview—you hosted a rerun. And when every guest episode sounds the same? Listeners don’t blame the guest. They stop trusting you. In this episode, you’ll learn the three host mistakes that quietly erode your authority, why “just letting the convo flow” lead…