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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
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Q + A | How Do You Make Listeners Care About Non-Trendy Topics?
Manage episode 502726464 series 2633070
Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about?
In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less “obvious” topics so listeners instantly see why those episodes are worth their time, too.
I’m breaking it all down in a simple framework you can steal right now so you can create a podcast you’re genuinely proud of (and never bored recording). So if you want every episode to earn its spot in your feed and get more listeners hitting play—hot topic or not—hit play and let’s dive in.
2:15 – Why Listeners Often Skip the Episodes You Care About Most
5:42 – How to Turn “Non-Trendy” Topics Into Must-Listen Episodes
7:58 – The Brain Cues that Drive Listeners to Hit Play
9:10 – The 3-Part Content Formula That Attracts Clicks and Builds Authority
13:48 – Why This Episode Mix Builds Loyalty and Long-Term Podcast Growth
Other Episodes You’ll Love:
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year
Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
361 episodes
Q + A | How Do You Make Listeners Care About Non-Trendy Topics?
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Manage episode 502726464 series 2633070
Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about?
In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less “obvious” topics so listeners instantly see why those episodes are worth their time, too.
I’m breaking it all down in a simple framework you can steal right now so you can create a podcast you’re genuinely proud of (and never bored recording). So if you want every episode to earn its spot in your feed and get more listeners hitting play—hot topic or not—hit play and let’s dive in.
2:15 – Why Listeners Often Skip the Episodes You Care About Most
5:42 – How to Turn “Non-Trendy” Topics Into Must-Listen Episodes
7:58 – The Brain Cues that Drive Listeners to Hit Play
9:10 – The 3-Part Content Formula That Attracts Clicks and Builds Authority
13:48 – Why This Episode Mix Builds Loyalty and Long-Term Podcast Growth
Other Episodes You’ll Love:
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year
Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
361 episodes
All episodes
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