Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Courtney Elmer | PodLaunchHQ.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunchHQ.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

One Surprising Way to Reach New Listeners Without Guesting or Social Media | Lauren Passell, Tink Media

13:50
 
Share
 

Manage episode 520349618 series 2633070
Content provided by Courtney Elmer | PodLaunchHQ.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunchHQ.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works?

Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re already creating and put it in front of new perfect-fit listeners. You’ll learn why this little-known approach works even for small shows, how to find the right partners, and how to set it up to grow your podcast in as little as 15 minutes a week. So before you waste another second chasing guest spots or grinding out clips that no one watches, hit play and let’s dive in.

3:01 – Why Guesting and Social Media Don’t Deliver Long-Term Growth

7:12 – The Real Reason Newsletter Swaps Work Even for Small Shows

12:34 – Why Your Own Email List Makes Every Swap More Valuable

19:57 – What to Offer Collaborators Even If You Think You Have Nothing to Give

23:41 – How to Tell If a Newsletter Swap Actually Worked


Episode Links:


Other Episodes You’ll Love:

  • The Audience-Borrowing Strategy That Turns Strangers Into Listeners
  • 3 Low-Lift Ways to Get New Listeners Without Living on Social Media

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Email us at [email protected] to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

  continue reading

375 episodes

Artwork
iconShare
 
Manage episode 520349618 series 2633070
Content provided by Courtney Elmer | PodLaunchHQ.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunchHQ.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works?

Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re already creating and put it in front of new perfect-fit listeners. You’ll learn why this little-known approach works even for small shows, how to find the right partners, and how to set it up to grow your podcast in as little as 15 minutes a week. So before you waste another second chasing guest spots or grinding out clips that no one watches, hit play and let’s dive in.

3:01 – Why Guesting and Social Media Don’t Deliver Long-Term Growth

7:12 – The Real Reason Newsletter Swaps Work Even for Small Shows

12:34 – Why Your Own Email List Makes Every Swap More Valuable

19:57 – What to Offer Collaborators Even If You Think You Have Nothing to Give

23:41 – How to Tell If a Newsletter Swap Actually Worked


Episode Links:


Other Episodes You’ll Love:

  • The Audience-Borrowing Strategy That Turns Strangers Into Listeners
  • 3 Low-Lift Ways to Get New Listeners Without Living on Social Media

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.
Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Email us at [email protected] to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

  continue reading

375 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play