Best App Store SEO Podcasts (2025)

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The ridiculous economy of Antfluencers 14:36

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7m ago14:36

14:36

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Pet-related spending is projected to reach $157 billion this year, up from $90 billion in 2018. And that doesn’t just include cats and dogs. It includes ants and other niche pets. Plus: more negative signs in the job market and a windowless private jet. J…

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The New Sourcing Formula: How AI-Powered Strategies Slash Costs and Tariff Risks for Shopify Brands 33:46

13h ago33:46

33:46

Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones. Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins. Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtu…

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SEO Is Dead. Long Live GEO. w/ Domaine's Mac King 51:54

20h ago51:54

51:54

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result." Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in thei…

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People are paying boatloads to watch The Wizard of Oz 16:50

23h ago16:50

16:50

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The Sphere's immersive Oz experience includes everything from synchronized wind effects during the tornado scene to falling snow, transforming a beloved film into a Vegas attraction. While the $100 million adaptation has sparked controversy over AI altera…

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Your guide to inclusive marketing that actually works 17:40

2d ago17:40

17:40

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Inclusive marketing isn't about political correctness or checking diversity boxes—it's a smart business strategy that builds fierce customer loyalty by making people feel valued. In an AI-dominated marketing world, the brands that win will be those that m…

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Alibaba’s huge investment and Google’s play at Pinterest 14:39

5d ago14:39

14:39

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The global AI spending spree continues with Chinese companies like Alibaba doubling down on infrastructure investments, while American retailers like GAP and Macy's are betting on AI to boost sales through better consumer targeting. All this while Google'…

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People LOVE Aldi, so Aldi made private label products 12:04

5d ago12:04

12:04

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Private label brands hit $271 billion in sales last year while national brands dropped 7%, with Aldi leading the charge by making 90% of their products store-brand originals. The consolidation makes business sense since Aldi superfans already obsess over …

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Can Japanese anime save Hollywood? 14:28

7d ago14:28

14:28

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Anime's explosion into mainstream American entertainment is driven by production costs that are a fraction of traditional Hollywood budgets and audiences that are increasingly global in their viewing preferences, with the anime market projected to grow 16…

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Stop Flying Blind: How Top DTC Brands Use 5-Forces Attribution to Scale Profitably Through Q4 54:13

7d ago54:13

54:13

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working? You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingl…

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Jamil Bhuya: Why Store Owners Can't See Conversion Killers 49:15

7d ago49:15

49:15

Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the psychology behind purchase obj…

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This startup sells…bodyguards? 14:29

7d ago14:29

14:29

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg After the UnitedHealthcare CEO murder, Cop-on-demand apps are now a thing. Many startups are trying to supply effective security for the ultra-wealthy who will pay for it, and many of the bodyguards are off-duty cops. So how does this all work and does th…

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Your guide to social strategy that actually works 19:14

9d ago19:14

19:14

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The creator economy is experiencing its biggest shift since social media began, moving from follower-chasing to genuine community building as AI democratizes content creation. Viral success in 2025 isn't about gaming algorithms—it's about understanding hu…

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AI-Dominated Web Traffic & AI Becoming Both the Threat and a Shield 39:01

11d ago39:01

39:01

The Lighthouse IT Podcast - September 19th, 2025 This week, Mark and Matt examine the new reality where AI bot traffic has surpassed human web activity, while simultaneously exploring how AI is reshaping both threats and defenses. We cover emerging challenges from Gen Z workers' security blind spots, AI-powered ransomware targeting developer tools,…

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Gemini surpasses ChatGPT on the App Store 17:19

12d ago17:19

17:19

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Gemini's App Store victory marks a significant shift in the AI app wars, potentially signaling Google's comeback after months of playing catch-up to OpenAI's dominance. While Google expands AI functionality for content creators on You…

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It’s trendy to buy a small business 16:47

13d ago16:47

16:47

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds According to many, acquiring established businesses beats starting from scratch, especially as boomer owners look to retire. While you can buy everything from ghost towns to baseball teams, experts say the boring businesses usually wo…

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Why is Oracle so interesting right now? 13:56

14d ago13:56

13:56

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Oracle secured a massive $300 billion contract with OpenAI while becoming the key player in TikTok's survival through Project Texas, a $1.5 billion initiative that gives Oracle unprecedented oversight of the app's US operations and us…

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Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom 17:24

13d ago17:24

17:24

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning …

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From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships 39:11

14d ago39:11

39:11

Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands. As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboa…

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Bots, Fraud, & Other Online Store BS 43:12

15d ago43:12

43:12

We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants 150 new collections. This week, we dig into the actual problems hitting Shopify stores right now. Not theory, not best practices, but the real BS we're fixing for clients. We break down why your analy…

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The steep decline of Pepsi 16:48

15d ago16:48

16:48

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Investors are pushing PepsiCo, arguing that the company's sprawling portfolio has become a liability rather than a strength. While Coca-Cola enjoys 28.5% operating margins compared to Pepsi's 11.2%, PepsiCo CEO Ramon Laguarta faces th…

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How AI is changing home security 19:21

15d ago19:21

19:21

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI is turning home security from a reactive "record and review" system into a proactive "predict and prevent" ecosystem that can recognize faces, predict behaviors, and automatically respond to threats. Conor Grennan and Jaeden Schafe…

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How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce (2,000+ Stores Can't Be Wrong) 40:45

18d ago40:45

40:45

Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off? If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now." My guest today is Luca Borreani, co-…

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Microsoft cozies up with Anthropic and Apple’s iPhone 17 shows no AI progress 17:32

19d ago17:32

17:32

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Microsoft's shifted toward Anthropic, Oracle's had a massive stock jump and Apple's remained silent on AI during their latest hardware reveal. We’ll chat all that and more on this week’s AI update. Plus: M&Ms adds a new flavor and a b…

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How brides are shaking down small businesses 16:38

20d ago16:38

16:38

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds What started as brides mimicking influencer behavior has become an organized movement with official guides, email templates, and company lists to help score free products for wedding parties. Some brands see opportunity in reaching ne…

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Why Starbucks is still struggling after a year with its new CEO 14:32

21d ago14:32

14:32

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Despite a year of changes including menu simplification, store renovations, and a half-billion-dollar investment in labor hours, Starbucks is still reporting declining sales and facing strikes from over 600 unionized locations. We exa…

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Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1) 28:47

21d ago28:47

28:47

Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a s…

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Shopify Shipping's Game-Changing Launch: What Every Merchant Needs to Know Before BFCM 2025 35:31

21d ago35:31

35:31

Today's episode tackles one of the biggest operational headaches facing Shopify merchants: the shipping and fulfillment maze that's quietly crushing margins and customer loyalty. From new brands shipping their first 10 orders to established companies managing 10,000+ daily shipments, merchants are drowning in carrier complexity, hidden costs, and r…

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The $720K Exit That Disappeared 43:44

22d ago43:44

43:44

"I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal…

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The “slop bowl” chains (Chipotle, Cava, Sweetgreen) are hurting bad 16:19

22d ago16:19

16:19

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Food quality remains solid, but the value proposition of these “slop bowl” chains has completely collapsed as prices skyrocket while portion sizes stay the same. Chipotle's $19 burrito bowl raises eyebrows, while Sweetgreen's $29 kale…

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Disney Adults and The Business of Devoted Fans 18:43

23d ago18:43

18:43

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AJ Wolfe, author of the New York Times bestseller Disney Adults: Exploring (And Falling in Love With) a Magical Subculture, talks about how a passionate group of fans influences Disney — and why listening to them often works. Plus: Le…

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SonicWall Exploit, Cracker Barrel's Logo, & YouTube Age Guessing 30:02

26d ago30:02

30:02

The Lighthouse IT Podcast - September 5th, 2025 This week, Matt and Griff discuss the wild intersection of cybersecurity, branding blunders, and algorithmic overreach. From an exploit that ripped through SonicWall to a disgruntled developer’s revenge code that landed him in prison, the digital world is anything but quiet. Add in Cracker Barrel’s $1…

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Apple’s AI Siri upgrade and Mistral’s $14B valuation 14:44

26d ago14:44

14:44

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: ⁠https://clickhubspot.com/thds⁠ In today’s weekly AI update with Maria Gharib, we’re getting into the weeds on Apple’s current AI situation with a Siri upgrade impending. Additionally, we analyze the AI industry in Europe led by the near $14B valued Mistral. Plus:…

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How to ace marketing in the AI era, with Kipp Bodnar 19:37

27d ago19:37

19:37

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds The marketing world is experiencing its biggest transformation in years, where success no longer comes from driving maximum traffic but from creating authentic connections with fewer, higher-intent prospects who arrive through AI chan…

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AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2) 17:17

27d ago17:17

17:17

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…

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How the US is draining Japan's matcha supply, even with tariffs 15:51

28d ago15:51

15:51

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds America's matcha obsession has created such massive demand that Japan's record production still can't keep up. We examine how social media turned a traditional tea ceremony into a global commodity crisis, proving that even your caffei…

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$100M Ad Spend Secrets: How to Scale DTC Brands 230% With Full Funnel Marketing 42:37

28d ago42:37

42:37

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution. If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real,…

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They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions) 48:23

29d ago48:23

48:23

Also available on YouTube: youtu.be/gGdS45JY2Yo Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific—a multi-million dollar order editing powerhouse. Guests: Andrew Le - Co-founder & Lead Developer, Cleverific Tu Pham - Co…

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How to get found on a ‘dead SEO’ Internet 14:38

29d ago14:38

14:38

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI search isn't killing SEO—it's creating a new game where being cited and referenced by AI engines matters more than traditional rankings, forcing companies to focus on becoming authoritative sources rather than just optimizing for k…

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Breaking down Meta’s $10B land grab and Google’s AI future 16:09

1M ago16:09

16:09

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds We're covering Meta's rural Louisiana AI megacenter and Google's potential search deal losses that might actually be a blessing in disguise for their AI pivot. Also, Anthropic just launched a Claude agent that lives in your Chrome bro…

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Google My Business Calls: What’s Going Wrong? 4:13

1M ago4:13

4:13

Your customers are searching, but are they finding you? This episode dives into why many GMB profiles fail to generate calls. We’ll cover the top mistakes you need to avoid, plus easy tips to make your profile stand out.By Webtrack Technologies

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The business of durian: the smelliest fruit on earth 17:38

1M ago17:38

17:38

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Durian farms are capitalizing on the fruit's aroma with 400,000 annual visitors paying for the privilege. From omakase restaurants in Bangkok to Malaysia's 62 official durian tourism packages, people are apparently willing to travel a…

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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1) 17:38

1M ago17:38

17:38

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…

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So, what’s up with Cracker Barrel? 15:10

1M ago15:10

15:10

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Cracker Barrel's stock plummeted over 7% after replacing their beloved Uncle Herschel logo with generic text, proving that sometimes logo redesigns don’t go over well. We examine how the chain's transition backfired spectacularly, tur…

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From Founder Mode To Self-Managing Teams: Breaking Through Seven-Figure Growth Ceilings 42:28

1M ago42:28

42:28

Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks. If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building …

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Why Shopify's Shipping Just Got Way Better 42:28

1M ago42:28

42:28

Also on YouTube: youtu.be/56r_UJZbtLg "We want to make sure that merchants who are starting their business who don't know what are all the jobs they need to take care of for shipping to merchants who are thriving and understand the space and have complex workflows, we can solve this problem for everybody." Vibhor Chhabra, Director of Product at Sho…