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Stop Flying Blind: How Top DTC Brands Use 5-Forces Attribution to Scale Profitably Through Q4

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Manage episode 509119668 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?

You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.

Scott Desgrosseilliers, Founder and CEO of Wicked Reports, has spent over a decade solving exactly this problem. His marketing attribution platform has helped household names like Cheech & Chong and Neil Patel's NP Digital transition from guesswork to data-driven growth.

In today's episode, Scott shares his journey from helping a lobster company crack Facebook attribution to developing the Five Forces framework—a systematic approach that turns attribution chaos into actionable growth strategies. You'll discover how to identify which campaigns deserve more budget, which ones are silently sabotaging your growth, and how to build measurement systems that actually support your marketing strategy.

If you've ever questioned whether your attribution data is telling the real story, this conversation will change how you think about measuring and scaling your DTC brand.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

  continue reading

420 episodes

Artwork
iconShare
 
Manage episode 509119668 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?

You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.

Scott Desgrosseilliers, Founder and CEO of Wicked Reports, has spent over a decade solving exactly this problem. His marketing attribution platform has helped household names like Cheech & Chong and Neil Patel's NP Digital transition from guesswork to data-driven growth.

In today's episode, Scott shares his journey from helping a lobster company crack Facebook attribution to developing the Five Forces framework—a systematic approach that turns attribution chaos into actionable growth strategies. You'll discover how to identify which campaigns deserve more budget, which ones are silently sabotaging your growth, and how to build measurement systems that actually support your marketing strategy.

If you've ever questioned whether your attribution data is telling the real story, this conversation will change how you think about measuring and scaling your DTC brand.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

  continue reading

420 episodes

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