Best Align in the Sound teams Podcasts (2025)

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[Counsel Cast Chambers] Why Great Branding Moves Clients 9:31

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2d ago9:31

9:31

In this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding. The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stress…

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How I Turned My Newsletter Into $300K 37:43

3d ago37:43

37:43

How I Use Storytelling And AI To Build A Newsletter That Converts You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now. What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my …

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You Crushed the Demo—But Still Can’t Close: The $100K Mistake Education Founders Keep Making 18:58

5d ago18:58

18:58

You crushed the demo. The buyer smiled. They nodded. They even said, “This is exactly what we need.” And then… nothing. That silence isn’t harmless. Every “We’ll be in touch” costs you weeks of follow-up, lost momentum, and deals that should already be on your books. In Part 1, “Your Demo Is the Problem” with John Gamba, Entrepreneur in Residence a…

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The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh 43:01

9d ago43:01

43:01

In this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consi…

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Mastermind Moves: The 4-Question Fit Test 39:35

11d ago39:35

39:35

Step Into the Room That Elevates How You Think, Lead, and Grow In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful pe…

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From Betrayal and Courtroom Battles to Closed Deals: Robespierre Reyes on Rebuilding Credibility, Team Alignment, and Education Deals That Close 19:05

12d ago19:05

19:05

Robespierre Reyes had funding, traction, and a winning idea. Then came the lawsuits, burnout, and partners who betrayed him. Four companies, three failures, one courtroom showdown. His confidence, credibility, and pipeline of leads were all at risk. Most founders would quit. Rob didn’t. Instead, he rebuilt everything that actually drives qualified …

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Profit > Revenue: Tiny Tweaks, Bigger Take‑Home 45:54

15d ago45:54

45:54

Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overloo…

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[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy 12:30

17d ago12:30

12:30

In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms. Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedI…

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Transformational > Transactional: Sell Identity, Not Steps 56:11

17d ago56:11

56:11

Change Your Message, Attract and Book Your “Highest Self” Buyer Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with).…

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From Confusion to Clarity: JD Mosley-Matchett on the Message Shift That Turns Unclear Offers into Scalable, Trust-Building Growth for Education Founders 18:36

19d ago18:36

18:36

Most education founders and EdTech leaders think their problem is marketing. But sometimes, the real issue is something more critical: Clarity If your message isn’t clear, your market stops listening, no matter how brilliant your solution is. That was the hard truth J.D. Mosley-Matchett, PhD had to face. As the Founder & CEO of InforMaven.AI, JD’s …

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Is the Fix to Your Marketing Just... Sounding Like a Human Again? 38:30

24d ago38:30

38:30

In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing. They dive deep into the psychology of trust, exploring why generic, AI-sounding copy dest…

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Solopreneur to Six Figures: The Simple Plan That Scales 31:29

24d ago31:29

31:29

The Solopreneur Blueprint I Wish I Had 16 Years Ago If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort. In…

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The Mindset Reset: Mitch Weisburgh On How Education Founders Can Master Mindset, Beat Burnout, and Close Strong Deals 36:54

26d ago36:54

36:54

You’ve got the product, the drive, and the skills, but when pressure hits, your mindset starts to crack. Suddenly, deals stall, momentum fades, and even your warmest prospects go quiet. The harder you push, the less it seems to move forward. Most education founders panic. They double down on demos, CRMs, late nights, and new pitches, thinking more …

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[Counsel Cast Chambers] The Science of Connection Through Branding 8:03

1M ago8:03

8:03

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The $15 Experiment That Generated 6-Figures with Sarah Williams 44:02

1M ago44:02

44:02

By Amy Porterfield

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Stop Delegating Sales: Why Education Founders Must Sell Their Solution First Or Watch Their Pipeline Die 14:05

1M ago14:05

14:05

Most education founders think the next rep, agency, or AI tool will solve their sales problem. It won’t. Here’s the truth: if you can’t sell your own offer clearly, no one else can. Every lead you hand off too early is wasted time, lost money, and a pipeline headed for collapse. Every day you delay founder-led sales is another day your growth stall…

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Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes 53:41

1M ago53:41

53:41

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5 Things I Quit to Hit My First Million 33:40

1M ago33:40

33:40

How to Do Less and Earn More Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role a…

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From Lost Leads to Locked Contracts: Paul King on Niche Focus, Pilots That Convert, and Closing Education Deals 32:38

1M ago32:38

32:38

What happens when you stop trying to serve every school and start solving one urgent problem for the right schools? It’s the positioning shift most founders resist—but it’s the exact move that transforms “just another vendor” into a mission-critical partner. That’s why this episode of Breaking the Grade is essential listening: Josh sits down with P…

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[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships 5:46

2M ago5:46

5:46

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal …

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The Brutally Honest Evolution of My Courses 33:04

2M ago33:04

33:04

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway) Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and s…

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The Education Founder’s Blueprint: Kevin Chavous on Turning Setbacks Into Proof Points, Credibility, and Growth That Lasts 47:41

2M ago47:41

47:41

Most education founders think buyers want the perfect pitch, the flashy product, or the right political connection. But Kevin Chavous—national education reformer, bestselling author, and President of Stride, Inc. proves that none of those close deals. What does? Credibility, proof, and persistence. This episode is extra special because Kevin was th…

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How Lawyers Can Build Trust Through Omnipresence with Jake Isham 58:11

2M ago58:11

58:11

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consiste…

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I Wasted $20,000 (Here’s the Lesson I Still Use Today) 24:55

2M ago24:55

24:55

Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast) If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. …

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The Guarantee Shift: Karim Kuperhause on How Education Founders Build Trust and Win Qualified Leads Without Sounding Desperate 44:59

2M ago44:59

44:59

What happens when a superintendent or a higher ed leader—looks you in the eye and asks: “What happens if this doesn’t work?” For most education founders, that’s the deal-killer moment. They freeze. They dodge. They hide behind buzzwords. And the buyer walks away unconvinced. But here’s the truth: In today’s market, whether it’s K–12 districts or hi…

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[Counsel Cast Chambers] How do you dominate local search? 11:56

2M ago11:56

11:56

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field. Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity …

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Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025 29:49

2M ago29:49

29:49

What 6 Top Course Creators Would Do If They Were Launching Today What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial…

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From Invisible to Irresistible: Michael Campbell on Using Research and Proof to Build Trust, Generate Leads, and Drive Education Growth 28:31

2M ago28:31

28:31

Every education founder, EdTech CEO, and school leader wants growth. But here’s the mistake almost everyone makes: they chase revenue before they’ve earned trust. In education, trust is the real currency—it turns a pitch into a meeting, and a meeting into a deal. In this episode, I’m joined by Michael Campbell, president of Advancing Global EDU, In…

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How Can Your Law Firm Rank #1 in AI Search with TJ Robertson 44:09

2M ago44:09

44:09

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search resul…

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Why Most Course Launches Fail (and How to Fix Yours) 38:05

2M ago38:05

38:05

The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overl…

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$9M Raised, Zero Guesswork: How YourWay Raised $9M by Solving the Lead Gen Problem Most Education Founders Ignore 27:14

2M ago27:14

27:14

Most education founders don’t fail because of bad ideas. They fail because they lean too hard on “AI-powered” buzzwords, skip the research-to-practice proof buyers demand, and don’t form the partnerships that give them credibility and attract the right leads. That’s the cycle YourWay Learning set out to break. Back in January, at the IFE Conference…

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[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand 13:02

2M ago13:02

13:02

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating em…

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My "Best and Worst" List of Current Digital Course Trends 37:56

2M ago37:56

37:56

The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! In this episode, I’m breakin…

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From “Great Pitch” to Signed Contract: Paul Vallas on the Buyer’s Lens That Closes Education Deals 23:56

2M ago23:56

23:56

What happens when you finally land the big meeting… and walk out with nothing but “We’ll think about it”? It’s the growth killer most founders don’t see coming—your pitch isn’t aligned with how education buyers actually make decisions. That’s why this live Breaking the Grade episode from ASU-GSV (the edtech conference each April in sunny San Diego)…

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You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey 44:39

3M ago44:39

44:39

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the…

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[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks. 38:23

3M ago38:23

38:23

A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launchin…

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(Re-Air) The Signature Solution: Your Proven Blueprint to a Clear Offer That Generates Leads and Wins the Education Market 17:08

3M ago17:08

17:08

What if your biggest lead gen problem isn’t visibility — but the fact that your offer isn’t clear enough to close? Most EdTech founders think they have a marketing problem. Some think it’s a sales problem. But what they actually have is this: ❌ An offer that’s vague ❌ A proven model that’s undefined ❌ And no document that makes buyers say “yes” on …

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[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters 13:24

3M ago13:24

13:24

In this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. Additionally, we cover alternative revenue streams…

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7 Ways to Make Money Before the End of the Year 37:31

3M ago37:31

37:31

Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring …

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From $10M in Sales to Losing Her Company: What Education Founders Learn the Hard Way About Selling, Scaling, and Staying Aligned 26:12

3M ago26:12

26:12

Most founders think their growth problem is sales. But Jolene Levin, entrepreneur, innovator and founder of NorvaNivel proved it’s the other way around: your sales reveal your growth problem. Jolene founded a classroom furniture company in Australia, scaled it across schools, and then brought it to the U.S. Three months after launching in the U.S.,…

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Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley 39:39

3M ago39:39

39:39

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted …

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AI on Autopilot with Rick Mulready 50:55

3M ago50:55

50:55

The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs…

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(Best of) Your Demo Is the Problem: What Education Founders Must Do—and Stop Doing—to Close More Deals With Their Demos 35:20

3M ago35:20

35:20

Most EdTech demos fall flat because they focus on product—not pain. They walk through features—but skip the funding strategy. They sound polished—but feel disconnected. And when the call ends? No buy-in. No follow-up. No deal. That’s where John Gamba changes the game. John isn’t just an expert in EdTech innovation—he’s coached thousands of educatio…

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[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm? 8:47

3M ago8:47

8:47

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton. The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience. Jack provides guidance o…

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How to Scale Without the Chaos 29:30

3M ago29:30

29:30

Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Lea…

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From Collapse to Credibility: Robert Martellacci’s Blueprint to Win Back Influence and Close Deals in the Education Space 33:37

3M ago33:37

33:37

What happens when your billion-dollar success story ends—and the market forgets your name? Robert Martellacci knows. And he didn’t quit—he reinvented. This episode isn’t just about resilience. It’s about the bold mindset shift it takes to reclaim relevance, rebuild trust, and restart traction when everything you built gets wiped off the board. Robe…

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The Secret to Getting Consistent Legal Leads Through Branding with Jorge Olson 54:25

4M ago54:25

54:25

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms. He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves…

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What to Stop Doing to Create a Life You Love with Sahil Bloom 46:38

4M ago46:38

46:38

You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a…

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From Dead-End to C-Suite: An Edtech’s Messaging Framework That Converts Education Conversations into Contracts 15:33

4M ago15:33

15:33

Here's the Messaging Fix You Didn’t Know You Needed If your EdTech offer sounds “nice” but never gets past your perfect client to respond… this episode is your wake-up call. Carlos Zapata, founder of Unicorn Academy, joins me live from the IFE Conference in Monterrey, Mexico — and pulls back the curtain on the exact moment his company stopped stall…

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[Counsel Cast Chambers] Where do you start with SEO? 10:15

4M ago10:15

10:15

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The convers…

Align In The Sound Teams Podcasts