The Secret To Getting Consistent Legal Leads Through Branding With Jorge Olson Counsel Cast podcast

The Secret to Getting Consistent Legal Leads Through Branding with Jorge Olson

1M ago 54:25

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In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.

He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the psychological aspects of branding and marketing, the integration of AI into branding, and how to craft effective sales and marketing messages that resonate with target audiences.

This episode is particularly valuable for professionals seeking to leverage modern technology in branding while maintaining a human touch.

Jorge gives listeners actionable tips on:

00:00 Introduction and Background
01:47 The Importance of Branding for Lawyers
02:44 Debunking Branding Myths
04:49 Modern Branding Strategies
07:21 Personal Branding vs. Company Branding
15:07 The Role of AI in Modern Branding
19:48 Creating and Using GPTs for Efficiency
28:04 AI in Branding: Avoiding Generic Content
29:41 Creating Unique Vibes with AI
31:58 The Importance of Personalization in AI Branding
32:29 Case Study: Snoop Dogg's AI Branding
33:26 Cost Efficiency of AI in Marketing
34:40 Defining Your Perfect Customer
38:11 The Promise in Your Marketing Message
39:27 Book Recommendation: The Dawn of Everything
51:12 Practical Steps to Improve Your Branding

Resources mentioned in this episode:

The Dawn of Everything: A New History of Humanity

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