In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies.

We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results.

The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on staying ahead in the rapidly changing digital marketing landscape.

TJ Robertson gives listeners actionable tips on:

• 00:00 Introduction
• 00:42 The Impact of AI on Digital Marketing
• 03:12 The Rise of Conversational AI: ChatGPT and Beyond
• 04:15 Voice Search vs. Typing: Generational Differences
• 07:14 The Future of AI in Decision Making
• 08:28 AI Search Campaigns vs. Traditional SEO
• 13:19 Optimizing for AI Search: Strategies and Tips
• 16:23 Leveraging Third-Party Mentions and Directories
• 19:29 The Power of Video Content in AI Search
• 21:37 Repurposing Video Content Across Platforms
• 22:04 Maximizing Content Creation Efficiency
• 23:06 Leveraging Video Content for SEO
• 23:51 Optimizing Your Website for LLM Recommendations
• 26:09 Using AI for Content Creation
• 27:59 Building a Brand Ambassador with AI
• 31:17 The Future of AI in Daily Tasks
• 36:40 Book Recommendation: The Dip by Seth Godin
• 40:24 Actionable Steps for Lawyers Using AI

• The Dip by Seth Godin

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