From a fourth-generation funeral home come the voices of youthful identical twins who fearlessly tackle a subject often considered taboo: Death. Following in his funeral director father's footsteps, Benny Capaul brings a modern perspective to the profession, while Dr. Nick Capaul, a psychologist, offers insights into helping people cope with loss. With a shared upbringing surrounded by the funeral profession, they’ve gained extensive experience and knowledge. Their distinct perspectives and ...
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Wolf Vision Productions Podcasts
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Deep conversations with the best founders and business leaders that go beyond the usual advice to uncover the timeless principles that drive success. Master the best of what other people have already figured out. If you enjoy the show, please hit the follow button.
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Born out of a desire to highlight the diversity within the NY Bengali community & to dispel stereotypes and misconceptions; one story at a time.
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My guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about his successes and failures. With surprising candor he details the rules he's lived by: trust first, confront directly, and make the call when the clock starts. In our conversation, he shares why succe…
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Build your Plan B: How content entrepreneurship can unlock freedom and meaning
43:52
43:52
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43:52Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a success…
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Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]
1:20:14
1:20:14
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1:20:14Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is the story of what he did, how he did it, and the lessons you can learn. ----- Chapters: (00:00) Introduction (02:48) Part 1: A Cookie Jar and a Cag…
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Unlocking SaaS growth with fast, focused customer research with Asia Orangio
41:44
41:44
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41:44Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…
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1
Lulu Cheng Meservey: How To Build A Cult
1:49:21
1:49:21
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1:49:21Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments.We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground.-----About Lulu:Having been CCO and EVP of Corporate Affa…
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Why brand matters and how CMOs are playing out of position
42:38
42:38
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42:38Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…
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1
Fred Smith: The Story of FedEx [Outliers]
52:10
52:10
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52:10Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built FedEx and the lessons he learned along the way. This story proves that impossible is just another word for opportunity. ----- Timestamps: (00:00) Introduction (03:36) P…
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How to stop wasting research and turn customer insights into action with Jake Burghardt
37:35
37:35
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37:35Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…
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Benedict Evans: The Patterns Everyone Else Misses
1:13:24
1:13:24
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1:13:24Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real people do with AI when nobody's watching. Evans sees patt…
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Creating workplaces that work for all to thrive with Tara May
38:44
38:44
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38:44Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…
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1
Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]
1:08:00
1:08:00
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1:08:00One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a single share made him unstoppable. My interview with John…
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Optimize with empathy: Gwen Hammes on turning behavior into brand impact
30:57
30:57
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30:57Episode web page: https://bit.ly/4fEzKXi ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:This week on Insights Unlocked, Nathan Isaacs sits down with Gwen Hammes, co-CEO of CRO…
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The Science of Lasting Love with Dr. Sue Johnson
2:10:25
2:10:25
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2:10:25This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real signals to look for in a partner. Why people actually cheat (not what you think) and how to spot it coming a mile away. Plus she offers a …
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Every (buying) decision is emotional with Talia Wolf
30:22
30:22
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30:22Episode web page: https://bit.ly/3Jjar14 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:In this episode of Insights Unlocked, host Nathan Isaacs sits down with Talia Wolf—foun…
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In this emotional episode, Dr. Nick and Benny talk with Kyla Thomson, mother of Bella Brave, about life after the loss of her 10-year-old daughter. Kyla shares her journey of grief, the challenges of navigating such a profound loss, and how she is dedicated to continuing Bella’s legacy. Tune in for a heartfelt conversation about love, resilience, a…
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Sol Price: The Retail Legend Who Taught Bezos & Walmart Their Secret Playbook [Outliers]
58:17
58:17
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58:17The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. Have you ever wondered why you can still buy a hot dog and soda for $1.50 today at Costco? We can thank Sol Price for that. To him, keeping promises to customers mattered more than profit margins. Sam Wa…
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Conversion copywriting starts with customer research
31:18
31:18
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31:18Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, f…
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Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps…
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A magician's take on message testing and marketing clarity
35:34
35:34
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35:34Episode web page: http://bit.ly/472L2m0 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What do magicians and marketers have in common? A lot more than you think. In this episode of Insights U…
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Katharine Graham: The Woman Who Took Down a President [Outliers]
57:36
57:36
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57:36When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bl…
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UX for startups: MVP tips and common design mistakes
37:51
37:51
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37:51Episode web page: https://bit.ly/4kYTrdD ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, we sit down with UX veteran and startup advisor Oksana Kovalchuk to explore the common…
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Daniel Kahneman: Algorithms Make Better Decisions Than You
1:12:52
1:12:52
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1:12:52Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn't equal better thinking. Kahneman also reveals the mental model he discovered at 22 that still guides…
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Why trust drives great customer experience with Mark Slatin
26:21
26:21
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26:21Episode web page: https://bit.ly/4eZNwDS ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to consistently deliver exceptional customer experiences? In this episode of Insights…
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Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
58:42
58:42
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58:42They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered somet…
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Why shopper behavior is changing and what brands can do with Devora Rogers
19:44
19:44
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19:44Episode web page: https://bit.ly/3U80YeU ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Devora Rogers, Chief Strategy Officer at Alter Agents and co-auth…
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Dr. Nick and Benny react to the shocking new HBO Max series The Mortician. Benny breaks down the wild story and shares his thoughts on it from a funeral professional’s perspective. ***Spoiler Alert*** Hosted on Acast. See acast.com/privacy for more information.
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Harley Finkelstein: You Must Requalify for Your Role, Every Year
1:47:56
1:47:56
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1:47:56Shopify’s Harley Finkelstein reveals the one standard that actually scales your career and your family. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good at storytelling. They discuss AI's real advantage, the calendar system that keeps him accountable, and how he m…
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How empathy in marketing can unlock your brand’s higher purpose
33:10
33:10
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33:10Episode web page: https://bit.ly/4lcY2tG ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to make marketing truly meaningful? In this episode of Insights Unlocked, we sit down…
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Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]
1:11:12
1:11:12
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1:11:12Jimmy Pattison still runs his $16 billion empire personally at 96 years old. He’s built The Pattison Group over the last 63 years without outside capital or a college degree. He owns 100% of car dealerships, grocery stores, billboards, radio stations and even Ripley’s Believe It or Not—with a philosophy of: "No partners, no shareholders, no relativ…
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Winning with zero-click marketing starts with customer empathy
49:22
49:22
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49:22Episode web page: https://bit.ly/4lhHPCW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Rand Fishkin, co-founder of SparkToro and marketing industry icon…
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Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There
1:34:38
1:34:38
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1:34:38On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corporate theater. But here's what separates this conversation from every oth…
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Designing products people trust with Robinhood’s Dheerja Kaur
29:56
29:56
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29:56Episode web page: https://bit.ly/4l51qH3 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Dheerja Kaur, Vice President of Product Manageme…
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The job was editor-in-chief. The goal was to become the platform. And she did. Once she made it to the top, she didn’t just edit Vogue. She reinvented the power structures beneath it. This episode unpacks how a British girl who couldn’t type built the most bulletproof career in media, survived five decades of disruption, and made herself indispensa…
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Leading customer-centric transformation with empathy and AI with Tabitha Dunn
25:08
25:08
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25:08Episode web page: https://bit.ly/43Gxevp ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, hosts Nathan Isaacs and Bobby Meixner welcome customer experience…
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Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment
1:10:25
1:10:25
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1:10:25How do you build a high-performance culture without turning your company into the Hunger Games? Reed Hastings, co-founder and former CEO of Netflix, shares lessons from a career spent rewriting the rules—from severance as a management tool to “big-hearted champions who pick up the trash.” In this episode, he reveals how Netflix scaled trust, made b…
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UX for AI: Designing intelligent experiences with Greg Nudelman
43:26
43:26
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43:26Episode web page: https://bit.ly/4kw3gQJ ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we dive into the rapidly evolving intersection of UX design and a…
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Harvey Firestone: Men and Rubber [Outliers]
1:22:47
1:22:47
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1:22:47Harvey Firestone built one of America’s great industrial empires from scratch, transforming from a farm boy to Henry Ford’s key partner. This episode reveals timeless principles about building businesses through booms, busts, and technological disruptions. This episode is based on the biography Men and Rubber: The Story of Business. Check out The F…
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Imagining the future: Why leaders need more than vision to succeed with Lisa Kay Solomon
46:27
46:27
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46:27Episode web page: https://bit.ly/4dDbMuyIn this thought-provoking episode of Insights Unlocked, Jason Giles sits down with Lisa Kay Solomon—designer in residence at Stanford’s d.school, bestselling author, and strategic foresight expert—to explore how leaders can better prepare for an uncertain and rapidly evolving future. Lisa shares insights from…
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Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline
1:13:23
1:13:23
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1:13:23Eight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichick breaks down the invisible factors behind sustained excellence: discipline, preparation, and the mental edge that separates contenders from champions. He shares the surprising reason he kept Tom Bra…
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Using AI to streamline and elevate UX research with Google's Alita Kendrick
37:29
37:29
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37:29Episode web page: https://bit.ly/4370dIB ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we’re joined by Alita Kendrick, a UX researcher at Google leading…
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Andy Grove: Only The Paranoid Survive [Outliers]
1:21:18
1:21:18
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1:21:18Most people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an engineer, then a manager, and finally the CEO who built Intel into a global powerhouse. He didn’t cling to credentials or titles. When a challenge came up, he didn’t delegate, he learned. This episode …
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Building a customer research panel with BECU
38:28
38:28
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38:28Episode web page: https://bit.ly/3S1wxq4 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Jessica Schultz, senior manager of experience re…
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Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
1:36:34
1:36:34
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1:36:34What if the world’s most connected tech investor handed you his mental playbook? Elad Gil, an investor behind Airbnb, Stripe, Coinbase and Anduril, flips conventional wisdom on its head and prioritizes market opportunities over founders. Elad decodes why innovation has clustered geographically throughout history, from Renaissance Florence to Silico…
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Leverage the Jobs To Be Done framework to drive growth
40:05
40:05
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40:05Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and aut…
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Benny and Dr. Nick explore how funeral professionals and grief specialists can help people realize that "death is beautiful", even in the depths of loss. Dr. Nick introduces the concept of the "installation of hope"—the moment when someone begins to believe in life after grief—and analyzes how specialists can do better at guiding others toward that…
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Rose Blumkin: Women of Berkshire Hathaway [Outliers]
43:58
43:58
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43:58Rose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture store in Omaha at 43 years old—with no English, no education, and no connections. Her formula? Sell cheap, tell the truth, don't cheat the customer. Nebraska Furniture Mart would survive depressions, fire…
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The power of courageous marketing with Gong's Udi Ledergor
45:05
45:05
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45:05Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO …
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Garry Tan: How Y Combinator Turns Ambitious Misfits Into Billion-Dollar Founders
2:20:14
2:20:14
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2:20:14Most accelerators fund ideas. Y Combinator funds founders—and transforms them. With a 1% acceptance rate and alumni behind 60% of the past decade’s unicorns, YC knows what separates the founders who break through from those who burn out. It's not the flashiest résumé or the boldest pitch but something President Garry Tan says is far rarer: earnestn…
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Designing AI products: Insights from Figma's 2025 report
32:43
32:43
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32:43Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan…
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Henry Singleton: The CEO Who Bought Back 90% of His Company's Shares [Outliers]
58:47
58:47
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58:47If Warren Buffett is the king of capital allocation—Henry Singleton is the ghost. Singleton built one of the most successful conglomerates in American history, transforming business while remaining virtually unknown. While Wall Street chased fads, Singleton, who could play chess blindfolded, quietly turned industrial conglomerate Teledyne into a bu…
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