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Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

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Manage episode 522084353 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode page: https://bit.ly/44hNGCc

Episode description:

In this episode of Insights Unlocked, Zoom CMO Kim Storin joins host Johann Wrede for a candid conversation about the realities of leading through transformation. Kim shares why change is harder than most leaders admit and how Zoom is evolving from a company known for meetings to a full multi-product collaboration platform. She also breaks down new Zoom + Deloitte research uncovering surprising gaps in how organizations measure collaboration ROI.

From the power of curiosity and calculated risk-taking to the importance of authenticity and community in B2B marketing, Kim offers practical, human-centered guidance for anyone navigating rapid growth or organizational change.

Key topics discussed:

  • Why transformation is so challenging: “You can have the greatest strategy in the world, but the culture can make or break it.

  • Balancing optimism and pragmatism: Kim explains why optimism inspires progress—but only works when paired with realistic planning.

  • Zoom’s evolution beyond meetings: From events to customer support to sales enablement, Zoom is building a more-than-meetings collaboration ecosystem.

  • The collaboration paradox: Workers now spend 25 hours/week on meeting-related tasks—yet companies still struggle to see true productivity and ROI.

  • Community as a competitive edge: Why users proudly say “I’m a Zoom user,” and how brands can build authentic connection at scale.

  • The 3 traits of modern marketing leaders: Curiosity, agility, and the confidence to take calculated risks.

Resources and links:

  • Zoom CMO Kim Storin on LinkedIn (https://www.linkedin.com/in/kimberlystorin)

  • Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/)

  • Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

  • Learn more about Insights Unlocked: Nexthttps://www.usertesting.com/podcast

  continue reading

206 episodes

Artwork
iconShare
 
Manage episode 522084353 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode page: https://bit.ly/44hNGCc

Episode description:

In this episode of Insights Unlocked, Zoom CMO Kim Storin joins host Johann Wrede for a candid conversation about the realities of leading through transformation. Kim shares why change is harder than most leaders admit and how Zoom is evolving from a company known for meetings to a full multi-product collaboration platform. She also breaks down new Zoom + Deloitte research uncovering surprising gaps in how organizations measure collaboration ROI.

From the power of curiosity and calculated risk-taking to the importance of authenticity and community in B2B marketing, Kim offers practical, human-centered guidance for anyone navigating rapid growth or organizational change.

Key topics discussed:

  • Why transformation is so challenging: “You can have the greatest strategy in the world, but the culture can make or break it.

  • Balancing optimism and pragmatism: Kim explains why optimism inspires progress—but only works when paired with realistic planning.

  • Zoom’s evolution beyond meetings: From events to customer support to sales enablement, Zoom is building a more-than-meetings collaboration ecosystem.

  • The collaboration paradox: Workers now spend 25 hours/week on meeting-related tasks—yet companies still struggle to see true productivity and ROI.

  • Community as a competitive edge: Why users proudly say “I’m a Zoom user,” and how brands can build authentic connection at scale.

  • The 3 traits of modern marketing leaders: Curiosity, agility, and the confidence to take calculated risks.

Resources and links:

  • Zoom CMO Kim Storin on LinkedIn (https://www.linkedin.com/in/kimberlystorin)

  • Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/)

  • Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

  • Learn more about Insights Unlocked: Nexthttps://www.usertesting.com/podcast

  continue reading

206 episodes

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