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Web Analytics Podcasts
This Week in Health Tech podcast is a health technology podcast. Podcast features Vik Patel, a health technology veteran and CEO of Tido Inc. (A Trusted Tech Partner for Healthcare Organizations) and industry experts. Our shows provide commentary, news, and perspective on the latest trends in health tech and features seasoned experienced industry experts. All of our shows are free. TWIHT is supported by advertising. We limit the number of ads on each show, and we only accept advertising from ...
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The Official AWS Podcast is a podcast for developers and IT professionals looking for the latest news and trends in storage, security, infrastructure, serverless, and more. Join Simon Elisha and Hawn Nguyen-Loughren for regular updates, deep dives, launches, and interviews. Whether you’re training machine learning models, developing open source projects, or building cloud solutions, the Official AWS Podcast has something for you.
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The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
Lea Pica | Data Storytelling Advocate, Speaker + Educator
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Your one-stop-shop for essential data storytelling, data visualization, and presentation skills for data analysts, digital marketers, data science, and data practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds, and more. This is the toolset you need to present your insights, inform business decisions, inspire action, and become INDISPENSABLE.
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Welcome to the world of analytics, measurement, marketing, and data. Join us, and learn, as we explore topics around marketing data, website measurement, analytics, and user privacy.
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Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
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Tune into the Between Two Divs podcast where Cam discusses topics with POC in tech.
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In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It’s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, a ...
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Welcome to the Online Success Map podcast, where Janice Gentles-Jones, Web Consultant and Technology Enthusiast, share tips on how to use your web and technology to get things done without all the technical drama.
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Award-winning IMD professors Mike Wade and Amit Joshi, dissect the latest tech trends; from AI and Chat GPT, to the future of the web.
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We are all about Content Management Platforms. Welcome to "Beyond the CMS," the podcast where big ideas, insightful conversations, and industry-leading voices converge to redefine digital content experiences. Each episode, we sit down with influential thought leaders and innovators from the most prominent CMS platforms—including Contentful, Storyblok, Agility, Magnolia, and more—to explore emerging trends, groundbreaking technologies, and transformative strategies shaping the future of conte ...
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Podcast by Matchnode Digital Marketing
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Are you on top of the latest innovations in data, analytics, and AI? With data being pivotal to strategy and change, the Data-powered Innovation Jam podcast gives you the key to some of the most crucial aspects of business success. Through our guests, we bring you the latest trends from the world of data and AI, discussing the best ideas and experiences. Our hosts with their decades of profound experience and a background in avant-garde music, will also explore the edges of jazz, rock, and p ...
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
143597
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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A semi-regular podcast that talks about all things development, coding, and WordPress. From Delicious Brains, the folks behind Advanced Custom Fields, WP Migrate, WP Offload Media, and WP Offload SES.
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Portent Inc., a full service internet marketing company located in Seattle, combines web site design, PPC, SEO, web analytics and social media.
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The Datamam Podcast explores how public data is transforming modern industries. The show dives into real-world use cases of web scraping, data intelligence, and AI, from market analysis and competitive benchmarking to ethical debates and automation trends. Each episode breaks down complex data topics into engaging conversations for tech leaders, founders, and data professionals looking to stay ahead in a data-driven world.
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Growing Lean is aimed at helping entrepreneurs learn from other successful business owners who have successfully grown their business against all odds. Join our discussion to share the wealth of knowledge from people who have been in the trenches growing lean startups. Have an app idea and need help bringing it to life? Book a free discovery call here: https://meetings.hubspot.com/ethan-halfhide/discovery-call
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The Talking Code podcast contains short expert interviews that help you decode what developers are saying. We help non-technical founders, designers, project managers, or anyone who needs a 30,000 foot view of how to run a successful software company.
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Well-traveled, well-groomed, well-lived.
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“Be a Better Marketer” is a podcast hosted by Daniel Rosenstein, designed for marketers, entrepreneurs, and business owners eager to elevate their marketing skills. Each episode delves into actionable strategies, emerging trends, and real-world case studies, providing listeners with practical insights to enhance their marketing efforts. Daniel's approach combines expert interviews with solo episodes, offering a blend of perspectives on topics such as digital advertising, content creation, a ...
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Get ready to think! Pratik Karnik Podcast is your go-to source for captivating discussions on all things intellectual. We’re passionate about exploring diverse topics – from the mysteries of the universe to the nuances of human behavior – all designed to pique your interest and fuel your mind. Join our community of curious listeners!
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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InterdisciplinaryComputer Graphics & Art with Computer Vision, AI, Robotics
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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We connect, engage, and grow Women in Big Data by sharing their stories and experiences, while also unlocking their full potential through insights and advice from industry experts and thought leaders. By doing so, we discover Career Insights and learn how to harness the power of Big Data and Analytics to stay ahead of the curve, drive innovation, and create a better future for all.
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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable ...
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If you’re interested in getting your business online by providing your customer with the value, they deserve, by making them aware of your products or services to grow your audience, and increasing your influence, this podcast is for you.Get solutions to all your queries about digital marketing: web development, search engine optimization, the power of content, YouTube marketing, etc., and mastering the digital world. To stand out from thousands of other online marketing strategies, you’ll n ...
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Learn how to program using the Java programming language. This podcast will teach you step by step how to use the Java programming language to create your own applications or web applications!
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Join Mark Kilaghbian as he examines how groundbreaking and innovative technology can change industries, commerce and even governments as we know it. Listen in on the future of finance, tech, crypto as well as exploring other topics like philosophy and cosmology as Mark speaks with Crypto Executives, Influencers, Investors, Entrepreneurs, & Pundits. Honest, Ad-free, & Open minded conversations. Help us by subscribing & sharing!
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1
Tick Tock
Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors
1026
A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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For The Transcription and Full Guide go to https://www.accelerate-agency.com/search-console-keyword-gap-analysis/ . A gap analysis is a fantastic method of keyword research that will allow you to find key phrases that you can quickly optimise your webpages for. It allows you to find keywords that your web pages already rank for and more specifically, which of those pages rank for that keyword. So it’s really important for your SEO. Cost of SEO go to https://www.accelerate-agency.com/average- ...
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O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging ...
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Social web addicts Sarah Lane and Amber MacArthur have teamed up to create The Social Hour, your source for the best social tools, news, and fascinating folks building the next generation of the Internet. The Social Hour is helpful, inspiring, interactive, and fun! Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
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A weekly podcast show about Indian startups, entrepreneurs, and more! Hosted by Neil Patel & Friends
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This podcast features expert interviews and how-to podcasts designed to help producers, authors, screenwriter, podcasters and other media pros master the unique skills they need to earn a good living from their work. Get live events and videos workshops at NFM24.com. Learn more about us at NancyFultonMeetups.com.
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180: István Mészáros: Merging web and product analytics on top of the warehouse with a zero-copy architecture
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What’s up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature…
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1
How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them
1:19:44
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Today, we’re kicking things off by sharing how we’re structuring our content teams - from hiring in-house roles to building systems around freelancers - and how that supports creative that performs across both brand and paid. Next we dive into how we’re iterating on some of the biggest campaigns we run at our brands: the sweepstakes. We talk throug…
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181: Alison Albeck Lindland: Climb the AI Literacy Pyramid and Stand Out as a Customer‑First Marketer
59:29
59:29
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What’s up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink. (00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building A…
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#732: How to gain Multi-Cluster Visibility across Kubernetes Clusters with the EKS Dashboard
24:53
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In this episode, we'll explore how the new Amazon EKS Dashboard solves key challenges in managing Kubernetes at scale across multiple AWS accounts and regions. We'll discuss how it provides centralized visibility into cluster health, versions, and costs - enabling teams to improve governance, streamline operations, and optimize their Kubernetes inf…
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1
SEO Sales Funnels: Beyond Keywords with Nina Clapperton
31:01
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Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…
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Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters
1:12:38
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Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and h…
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Scraping for Awareness: How Smart Companies Turn Public Data Into Strategic Advantage
7:59
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In this episode of the Datamam Podcast, we explore how companies use web scraping to move beyond dashboards and build real-time market awareness. From detecting competitor moves and monitoring inventory shifts to uncovering regulatory changes and unauthorized sellers, scraping has become a strategic sensor system. We dive into use cases across CPG,…
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#731: AWS News: Kiro, Amazon Bedrock AgentCore, and Lots More
31:43
31:43
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Simon and Jillian take you on a fast paced update of all things new on AWS!By Amazon Web Services
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AI-ready schema: Feeding Google’s answer engines with structured data
37:08
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Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to…
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1
When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
1:23:49
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In today’s episode, we’re talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity. We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next. We’re also joined …
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1
Smart Content Distribution Strategies with Ross Simmonds
26:24
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Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why …
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1
Why Great Marketers Think Like Data Scientists, with Eric Seufert
1:26:41
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When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show. Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why increment…
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179: Tiankai Feng: The comeback of data quality and how NLP is changing the data analyst role
1:04:42
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What’s up everyone, today we have the pleasure of sitting down with Tiankai Feng, Data & AI Strategy Director at Thoughtworks and Author of Humanizing Data Strategy. (00:00) - Intro (01:06) - In This Episode (03:18) - How Data and Marketing Create a Symbiotic Relationship (06:00) - If Data Governance Is the Jedi Council, Marketing Ops Is the Rebel …
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AI is a double-edged sword for the environment. Its growth requires masses of energy, water, and rare earth metals. The LLMs of tomorrow may even require the world to bring old power plants, powered by fossil fuels, back online. On the other hand, AI has the potential to accelerate sustainable transformation by providing innovative approaches to en…
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#730: The Frugal Architect w/ Werner Vogels: At Too Good To Go, Practical Engineering Keeps Food Out of the Bin
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In the fifth episode of "The Frugal Architect" podcast, Werner and co-host Simon Elisha welcome Morten Keldebaek (CTO) and Robert Hjertmann from Too Good To Go. Too Good To Go is the world's largest marketplace for surplus food, connecting consumers with restaurants, cafes, and grocery stores to rescue food that would otherwise go to waste. The dis…
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Flex Your Email Marketing Superpowers with Jessica Best
40:49
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Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent ove…
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From Dashboards to Doorsteps: Guthrie’s Vision for Proactive Patient Care
25:43
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Send us a text Guest: Dr. Robb Kruklitis, Chief Clinical Officer at Guthrie Clinic Host: Vik Patel In this episode of This Week in Health Tech, Vik welcomes Dr. Robb Kruklitis, Chief Clinical Officer at Guthrie Clinic. In this episode, Vik sits down with Dr. Robb Kruklitis to explore Guthrie Clinic’s innovative remote patient monitoring (RPM) initi…
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Spending More & Reaching Less? Fix Your Meta Account With Us
1:20:16
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Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results. We get into where we’ve historically over-invested or moved too slowly, how we’re think…
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178: Guta Tolmasquim: Connecting brand to revenue with attribution algorithms that reflect brand complexity
1:06:44
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What’s up everyone, today we have the pleasure of sitting down with Guta Tolmasquim, CEO at Purple Metrics. Summary: Brand measurement often feels like a polite performance nobody fully believes, and Guta learned this firsthand moving from performance marketing spreadsheets to startup rebrands that showed clear sales bumps everyone could feel. She …
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#729: AWS News: Aurora Storage Upgrades, DynamoDB Multi-Region Strong Consistency, and More
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There are over 60 new updates that your hosts Simon, Jillian and Shruthi take you through this week!By Amazon Web Services
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CI to Eye | Monica Holt On Curiosity, Leadership, and Evita
17:41
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A bold new chapter. A brilliant new voice. CI’s President Christopher Williams kicks off a new season of CI to Eye by welcoming Monica Holt, this season's host and Senior Advisor to Capacity Interactive. Monica reflects on her 16-year journey at the Kennedy Center, the passion that’s driven her work, and all things Evita—plus what to expect from up…
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Customer-Led Growth Strategy Tips with Georgiana Laudi
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What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofch…
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E067: How Marketers Should Actually Be Using AI, with the Boring Marketer
1:26:35
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In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows. We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to g…
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177: Chris O’Neill: GrowthLoop CEO on how AI agent swarms and reinforcement learning boost velocity
58:23
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What’s up everyone, today we have the pleasure of sitting down with Chris O'Neill, CEO at GrowthLoop. Summary: Chris explains how leading marketing teams are deploying swarms of AI agents to automate campaign workflows with speed and precision. By assigning agents to tasks like segmentation, testing, and feedback collection, marketers build fast-mo…
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#728: The Duck Talks Back - Using GENAI in Your Work
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Simon shares some tips, tricks, and experiences in how Builders can use GENAI in their work to get things done faster, and with better outcomes.Links:Amazon Q Developer CLI: https://github.com/aws/amazon-q-developer-cliPromptz: https://www.promptz.dev/AWS MCP Servers: https://github.com/awslabs/mcpBy Amazon Web Services
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Insider PR Strategies for Small Businesses with Nancy Marshall
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Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…
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Ready for your Hour of (Data) Power with some Radioactive and Electric Feel thrown in? Ok, so hang tight, get your coffee or lemonade (depending on how your summer looks like!), as we bring you a double whammy from your newest Data-powered Innovation Jam to celebrate the anniversary launch of the 10th edition of the Data Powered Innovation Review. …
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Get Clients Effortlessly: Bess McCarty’s 'Always Get a YES' Script for Coaches & Network Marketers!
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Want to get more clients without pushy sales tactics or expensive funnels? This is the episode for you. Welcome to another empowering episode of Be a Better Marketer! In this conversation, host Daniel Rosenstein interviews Bess McCarty—a transformational coach, network marketing mentor, and creator of the “Always Get a YES” script. With over 35 yea…
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E066: DTC Marketers - Where Are You Wasting Your Time?
1:22:04
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In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance? In this episode, we …
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176: Rajeev Nair: Causal AI and a unified measurement framework
1:08:49
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What’s up everyone, today we have the pleasure of sitting down with Rajeev Nair, Co-Founder and Chief Product Officer at Lifesight. Summary: Rajeev believes measurement only works when it’s unified or multi-modal, a stack that blends multi-touch attribution, incrementality, media mix modeling and causal AI, each used for the decision it fits. At Li…
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#727: AWS News: AWS Shield Network Security Director, Amazon GuardDuty for EKS, and more
34:48
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Simon and Jillian take you through all the big security announcements from AWS re:Inforce plus a host of cool new features and price reductions!By Amazon Web Services
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From Content to Cashflow: Mithyll Dave’s 5-Pillar Blueprint for Digital Marketing Success
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Struggling to turn your content into real income? You’re not alone—and this episode will help. In this powerful episode of Be a Better Marketer, host Daniel Rosenstein sits down with Mithyll Dave, founder of the Self-Made Entrepreneur Program and Alchemy Network, to break down how coaches, creatives, and solopreneurs can monetize their message with…
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Decoding the Future of SEO (Measurement) with Mike King
49:57
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Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorit…
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Measurement Marketing Framework Secrets with Jeff Sauer
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If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…
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E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
1:07:53
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This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective who walks us through how he built the Spending Power metric at CTC, what it tells us about shifting consumer demand, and how brands can use it to adjust spend and planning month to month. We also dig into…
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175: Hope Barrett: SoundCloud’s Martech Leader reflects on their huge messaging platform migration and structuring martech like a product
1:03:01
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What’s up everyone, today we have the pleasure of sitting down with Hope Barrett, Sr Director of Product Management, Martech at SoundCloud. Summary: In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into t…
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Event Marketing That Actually Works: Valerie Kim’s Strategy for Packed Events & Real ROI
40:02
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🎙️ World Champion Turned Event Marketing Powerhouse In this episode of The Be a Better Marketer Podcast, host Daniel Rosenstein interviews Valerie V. Kim, a world champion athlete turned serial entrepreneur, speaker, and founder of iSpeakUpLightUp. Valerie shares how she built a global brand and movement through the power of event marketing, brand …
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#726: Single region, zero excuses: Mastering AWS resilience
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Dive into single-region resilience with AWS experts John Formento and Tarik Makota as they debunk common misconceptions and share practical strategies for building robust applications. Learn why multi-AZ isn't enough on its own, discover key AWS services for resilience, and get actionable tips for identifying and mitigating failure modes.Learn More…
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1
The Gender Divide: Unraveling the Web's Impact on Indian Society
31:54
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31:54
This Podcast discuss the evolving landscape of marriage and fertility in India, highlighting significant demographic shifts. Both sources express concern over a declining birth rate and the delay or rejection of marriage, predicting potential long-term challenges such as an ageing population and economic strain. One source specifically explores the…
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This is a podcast episode titled "Building Your Financial Fortress," which aims to synthesise the core principles from four influential financial and personal development books: Rich Dad Poor Dad, The Psychology of Money, Think and Grow Rich, and The Intelligent Investor. The outline details segments covering mindset shifts (financial education, as…
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1
Behind the Code: How Modern Web Scraping Really Works
9:31
9:31
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9:31
What really powers the modern web scraping stack? In this episode, we break down the tools, techniques, and infrastructure behind large-scale data extraction from Selenium and Beautiful Soup to API scraping and proxy management. Whether you're just starting out or scaling operations across thousands of pages, this is your hands-on guide to turning …
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1
Why Playing the Villain in Marketing Actually Works with Brian Massey
35:30
35:30
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35:30
What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful an…
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1
E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
1:20:52
1:20:52
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Today we’re joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance. We unpack why conversion rate alone isn’t the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his …
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