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Taking a Simple Approach to Analytics

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Manage episode 518737913 series 3447816
Content provided by Matt Medeiros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Medeiros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Become a WP Minute Supporter & Slack member at https://thewpminute.com/support


On this episode of The WP Minute+ podcast, Eric Karkovack chats with Danny van Kooten, creator of popular WordPress plugins Mailchimp for WordPress (MC4WP) and Koko Analytics. Danny shares his unique journey into plugin development, which began during a hospital stay for appendicitis. He discusses the evolution of Koko Analytics, its focus on simplicity and user experience, and the strategic decision to build on the WordPress platform. They also examine the challenges of competing with Google, the importance of user feedback in product development, and why AI may not be a fit for every plugin.

Takeaways:

  • Danny’s journey into plugin development began during a hospital stay.
  • Koko Analytics was created to simplify analytics for WordPress users.
  • Koko Analytics aims to provide essential data without complexity.
  • User feedback drives most of Koko’s development decisions.
  • Danny prefers direct communication with users over AI interactions.
  • Future updates will include advanced tracking features.
  • Privacy-friendly analytics is a priority for Koko Analytics.

Important Links:

★ Support this podcast ★
  continue reading

126 episodes

Artwork
iconShare
 
Manage episode 518737913 series 3447816
Content provided by Matt Medeiros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Medeiros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute
Become a WP Minute Supporter & Slack member at https://thewpminute.com/support


On this episode of The WP Minute+ podcast, Eric Karkovack chats with Danny van Kooten, creator of popular WordPress plugins Mailchimp for WordPress (MC4WP) and Koko Analytics. Danny shares his unique journey into plugin development, which began during a hospital stay for appendicitis. He discusses the evolution of Koko Analytics, its focus on simplicity and user experience, and the strategic decision to build on the WordPress platform. They also examine the challenges of competing with Google, the importance of user feedback in product development, and why AI may not be a fit for every plugin.

Takeaways:

  • Danny’s journey into plugin development began during a hospital stay.
  • Koko Analytics was created to simplify analytics for WordPress users.
  • Koko Analytics aims to provide essential data without complexity.
  • User feedback drives most of Koko’s development decisions.
  • Danny prefers direct communication with users over AI interactions.
  • Future updates will include advanced tracking features.
  • Privacy-friendly analytics is a priority for Koko Analytics.

Important Links:

★ Support this podcast ★
  continue reading

126 episodes

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