Best Vantage Point Productions Podcasts (2025)

1
Conquering Brand Beasts - A Snail's Vantage Point is Important Too 38:04

Play Pause

2d ago38:04

38:04

Summary In this episode, the hosts discuss the evolution of advertising, focusing on Wealthsimple's unique approach to financial services. They explore the emotional connection created through storytelling in advertising, particularly through a memorable ad featuring a snail navigating obstacles. The conversation highlights the importance of unders…

1
Resource Library - Unlocking the Power of Content Marketing 44:25

11d ago44:25

44:25

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletters, and social media, as well as the significance of having a website as a digital asset. Crystal shares her journey from…

1
Yips, Pips, and Yaps - The Power and Peril of Free 17:48

19d ago17:48

17:48

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasizing the psychological triggers behind consumer behavior. The discussion highlights the importance of strategic use of fr…

1
Conquering Brand Beasts - EDC Make For Great Small Businesses 55:36

25d ago55:36

55:36

Summary In this episode, the hosts delve into the concept of Everyday Carry (EDC), exploring its resurgence and the various items people choose to carry daily. They discuss the different mindsets behind EDC, including preppers, military personnel, and digital nomads, and how these groups influence the carry community. The conversation also touches …

1
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass 12:08

1M ago12:08

12:08

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing strategy to boost revenue, it ultimately led to significant financial losses and operational challenges. Thomas draws paral…

1
Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion 10:45

1M ago10:45

10:45

Summary In this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structured to manipulate public opinion rather than gather genuine data, emphasizing the importance of unbiased survey design i…

1
Conquering Brand Beasts - Authenticity in Business: Lessons From Patagonia and MEC 50:10

2M ago50:10

50:10

Summary In this episode, Thomas and JCC explore the brand values and marketing strategies of Patagonia and MEC, highlighting their commitment to sustainability, community engagement, and authenticity. They discuss how both companies have carved out their identities in the outdoor gear market without compromising their core values. The conversation …

1
Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand 14:12

2M ago14:12

14:12

Summary This episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how Subaru embraced its quirks and built a loyal customer base through authenticity and understanding their audience. The c…

1
Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold 13:16

2M ago13:16

13:16

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural icon and a symbol of rebellion against corporate monotony. The conversation highlights the importance of storytelling, au…

1
Yips, Pips, and Yaps - A $25 Lesson inEmpathy 13:23

2M ago13:23

13:23

Summary In this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a personal experience where he encountered a customer struggling to make a small purchase, which led to a deeper understanding …

1
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident 14:18

3M ago14:18

14:18

Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes…

1
Conquering Brand Beasts - Big Companies Make Mistakes Just Like Us Small Business Owners 1:13:24

3M ago1:13:24

1:13:24

Summary In this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, both successful and disastrous, including the infamous Kendall Jenner ad and the 1992 Philippines incident. The conversa…

1
Resource Library - Thinking About Franchising Your Business? Here's What You Need To Know 45:55

3M ago45:55

45:55

Summary In this episode of the Koyoti Small Business Podcast, host Thomas interviews Max Emma, an expert in franchising and bookkeeping. Max shares his personal journey to entrepreneurship, starting from his 'Freedom Day' when he left corporate life to build his own businesses. He discusses the evolution of his bookkeeping company into a franchise …

1
Yips, Pips, and Yaps, - AI Is So Impressive. And Yet....So Very Dumb. 15:10

3M ago15:10

15:10

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the world of artificial intelligence, particularly focusing on large language models (LLMs) like ChatGPT. He discusses their impressive capabilities alongside their limitations, emphasizing that while AI can enhance productivity and creativity, it lacks originality and th…

1
Resource Library - Resetting Your Mindset for Business Success 52:54

3M ago52:54

52:54

Summary In this episode, Thomas and Marc Mathys discuss the importance of mental health for entrepreneurs and how Reset.it helps individuals reset their thoughts and beliefs that do not belong to them. Marc shares his personal journey of overcoming severe sleep apnea and how it led him to study neuroscience and quantum energy. The conversation delv…

1
Conquering Brand Beasts - The Sweet Taste of Core Values 50:42

4M ago50:42

50:42

Summary This episode of the Koyoti Small Business Podcast explores the fascinating world of ice cream, focusing on two iconic brands: Haagen-Dazs and Ben & Jerry's. The hosts discuss the evolution of premium ice cream, the unique stories behind each brand, and how their identities reflect their values and social responsibilities. They delve into th…

1
Yips, Pips, and Yaps - Social Media Is Scattering 10:16

4M ago10:16

10:16

Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building…

1
Resource Library - Embracing Authenticity in Video 58:33

4M ago58:33

58:33

Summary In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and comm…

1
Conquering Brand Beasts - Marketing Strategies in Fast Food 50:32

4M ago50:32

50:32

Summary In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation empha…

1
Resource Library - Brainspotting As A Form Of Healing 58:39

5M ago58:39

58:39

Summary In this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which helps individuals reframe memories and overcome emotional blocks. Jennie shares her personal journey from being a paramed…

1
Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business 1:05:48

5M ago1:05:48

1:05:48

Summary In this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and the branding strategies of these companies. The conversation highlights the significance of creating a welcoming envir…

1
Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business 14:32

5M ago14:32

14:32

Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the crisis serves as a masterclass in brand trust and crisis management. The company opted for a global recall of 31 million bottl…

1
Resource Library - Building Authentic Connections in Digital Marketing 1:03:08

5M ago1:03:08

1:03:08

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance …

1
Conquering Brand Beasts - A Dissection of Jaguar's Rebrand 40:44

6M ago40:44

40:44

Summary In this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting demographics of its target audience. The conversation highlights the importance of brand communication and adaptation,…

1
Resource Library - The Evolving World of Capital and Investment 53:40

6M ago53:40

53:40

Summary In this episode, Thomas interviews David Beckemeyer, a retired tech executive and host of the Outrage Overload podcast. They discuss the nuances of funding for small businesses, the importance of understanding the investor's perspective, and David's journey from software engineer to tech executive. David shares insights on the current fundi…

1
Conquering Brand Beasts - CBB Season 4 Intro 17:20

6M ago17:20

17:20

Summary In this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introduce the theme of the current season, which revolves around case studies, particularly highlighting the story of Fujifil…

1
Yips, Pips, and Yaps - Website Announcement 15:02

6M ago15:02

15:02

Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design. He emphasizes the importance of custom design for branding and differentiation in the market, and shares insights on h…

1
Yips, Pips, and Yaps - We're Back May 5th! 8:20

7M ago8:20

8:20

Summary In this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new resource library interviews, including insights from a Silicon Valley expert on working with investors. Additionally, T…

1
Yips Pips and Yaps - Season 3 Final Thoughts 16:21

1y ago16:21

16:21

Summary In this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming…

1
Conquering Brand Beasts - Things We Missed 1:14:45

1y ago1:14:45

1:14:45

Summary In this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more context for. They explore Fujifilm's response to a disaster, the role of AI in marketing, and the significance of experiential…

1
Yips, Pips, and Yaps - 5 Pillars Of Competition For Product Based Companies 11:28

1y ago11:28

11:28

Summary In this episode of the Coyote Small Business Podcast, Thomas discusses the complexities of developing a new product-based company in a competitive market. He highlights the importance of understanding product viability, the challenges of being a first mover, and the five key areas—service, price, variety, quality, and design—where businesse…

1
Conquering Brand Beasts - Brand Considerations For A Brick And Mortar Location 51:26

1y ago51:26

51:26

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. Summary In this episode, Thomas and JCC discuss the importance of brick and mortar locations for businesses. They share stories of brands using unique vehicles to create brand experiences on the road. They emphasize the…

1
Small Business Spotlight - Thornhill Doulas 50:50

1y ago50:50

50:50

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journeys to becoming doulas, the various roles doulas play in supporting families during childbirth and postpartum, and the imp…

1
Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact 43:43

1y ago43:43

43:43

Summary In this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential part of the customer experience. They highlight the difference between paraphernalia and merch, emphasizing the need to r…

1
Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson 13:25

1y ago13:25

13:25

Summary Fujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage.…

1
Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content 1:11:46

1y ago1:11:46

1:11:46

Summary In this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They …

1
Yips, Pips, and Yaps - Shiny Object Syndrome 13:00

1y ago13:00

13:00

Summary In this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host al…

1
Conquering Brand Beasts - Service Design: Designing the Customer Journey 57:46

1y ago57:46

57:46

Summary In this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples…

1
Yips, Pips, and Yaps - Embracing a Unique Brand Position 10:48

1y ago10:48

10:48

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Summary In this episode, Thomas discusses the importanc…

1
Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind. 1:24:46

1+ y ago1:24:46

1:24:46

Summary In this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing p…

1
Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation 10:04

1+ y ago10:04

10:04

Summary In this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling a…

1
Conquering Brand Beasts - Non-Comprehensive Guide To Developing A Logo 1:22:20

1+ y ago1:22:20

1:22:20

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small b…

1
Yips, Pips, and Yaps - Deciding On Koyoti As A Name 8:43

1+ y ago8:43

8:43

Summary In this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business own…

1
Conquering Brand Beasts - Choosing A Name 1:15:37

1+ y ago1:15:37

1:15:37

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small b…

1
Yips, Pips, and Yaps, - We're Back From Our Hiatus! 5:50

1+ y ago5:50

5:50

Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the c…

1
Conquering Brand Beasts - Putting Your Research To Use 55:14

2+ y ago55:14

55:14

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand? Building a small business community …

1
Small Business Spotlight - Fyro 1:21:25

2+ y ago1:21:25

1:21:25

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here: Email Website Youtube Instagram …

1
Yips, Pips, and Yaps - Koyoti's Brand Research 20:55

2+ y ago20:55

20:55

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doin…

1
Conquering Brand Beasts - The Power Of Brand Research 1:16:11

2+ y ago1:16:11

1:16:11

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're important Building a small business community fo…

1
Yips, Pips, and Yaps - Koyoti's Brand Thesis 11:30

2+ y ago11:30

11:30

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Send us a text Plea…