Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!
For more information about Koyoti, please visit: www.koyoti.com
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Summary
In this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Thomas provides examples of companies like Porter Airlines and Karen's Diner that have successfully embraced unique brand positions. He also highlights the importance of persistence and long-term vision in branding. Thomas concludes by emphasizing the need to invest in your brand and have the courage to take a stand.

Takeaways

• Bravery and taking risks are essential in building a brand.
• Differentiating yourself from competitors is crucial to avoid becoming a commodity.
• Persistence and long-term vision are key to branding success.
• Investing in your brand gives your business a specific voice and direction.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!