Summary
In this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasizing the psychological triggers behind consumer behavior. The discussion highlights the importance of strategic use of free offers to build customer loyalty and connection, rather than devaluing a brand.

Takeaways

• Free can attract crowds, but it can also create chaos.
• The fear of missing out (FOMO) drives irrational behaviour.
• People often feel obligated to reciprocate when given something free.
• Free offers should provide real value to build trust.
• Overdoing free can devalue your brand.
• Position free offers as gifts, not giveaways.
• A small gesture can make a lasting impression.
• Understanding human behavior is key to effective marketing.
• Free isn't just a pricing strategy; it's an emotional trigger.
• Free can create loyal customers who feel connected to your brand.

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