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TwoSided Podcasts

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Interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that worked and the mistakes that taught valuable lessons. Whether you're launching a marketplace, scaling one, or just fascinated by two-sided business models, you'll gain practical insights from founders who've walked the path.
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Two Side

Two Side

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To the men, women, and children of the world who, by increasing its knowledge of the earth and it's people, seek to understand eachothers problems and through this understanding strive for a community of nations living in peace. - Encyclopedia Cover art photo provided by Priscilla Du Preez on Unsplash: https://unsplash.com/@priscilladupreez
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Two-Sided - The Marketplace Podcast

Sjoerd Handgraaf / Sharetribe

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Two-Sided, the podcast about building an online marketplace business. Two-sided of course, because we’ll discuss Demand & Supply, but also the good side and the bad side, the easy stuff and the hard stuff, and how it looks from the outside versus what is really going on on the inside of an online marketplace. In this series, we sit down with marketplace entrepreneurs, investors and other brilliant minds who work with online marketplaces and two-sided platforms every single day. We will talk ...
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Socialbnb is a marketplace for responsible travel alternatives. What started as a student initiative has grown into a platform supporting 500+ organizations across 45 countries. Nils Lohmann and Alexander Haufschild proved their marketplace concept through two years of manual operations before hitting the limits of their WordPress setup and bringin…
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**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. E…
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GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Marcel Fairbairn built the company in 2002, which makes GearSource one of the oldest online marketplaces still in operation, alongside giants like eBay and Amazon. What you'll learn: How a self-funded founder built one…
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In this solo episode, Sjoerd wraps up Season 3 of Two-Sided, summarizing key lessons from eight insightful conversations with leading marketplace investors. He highlights essential themes like leveraging network effects for defensibility, the power of starting small before scaling, succeeding in B2B marketplaces, and how AI is reshaping the future.…
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In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects. Pete brings decades of marketplace experience, from the founding team at Lastminute.com to the creation of Trulia and its merger with Zillow. At NFX, Pete and his team have a unique perspectiv…
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In this episode, we dive into the world of B2B marketplace investments with Laurens Groenendrijk and Bas Rieter from DFF Ventures. With years of experience as founders and investors, Bas and Laurens (as co-founder of JustEat and Treatwell) share valuable insights into building and scaling marketplaces that disrupt traditional industries. Tune in fo…
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In this episode, we’re joined by Colin Gardiner, a seasoned operator and investor in the marketplace space. From his experience scaling Outdoorsy to leading early-stage investments, Colin dives into the critical elements that make marketplaces succeed and thrive. Highlights: Why unique supply is key: Colin explains how aggregating truly unique supp…
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In this episode of Two-Sided, we explore how early-stage marketplace investors like Jeroen Arts at Speedinvest evaluate and support marketplace founders. Jeroen brings years of experience in identifying scalable marketplace models, high-potential founders and shares his approach to spotting opportunities and avoiding common mistakes for early stage…
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In this episode, we are joined by Mira Mihaylova from Piton Capital. Since its inception in 2010, Piton Capital has focused solely on network effects businesses, having invested in over 100 businesses, all with network effects, and the vast majority of them are marketplaces. Some of the things we’ll talk about: Frontal vs lateral attack strategy: M…
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In this episode, Andrew Blachman, co-founder of Marketplace Capital, shares his wealth of experience in building and investing in online marketplaces. As an operator turned investor, he reveals valuable insights for aspiring marketplace founders.Highlights: The importance of creating new market opportunities: Andrew explains how successful marketpl…
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In this episode, we'll talk to Sameer Singh, an angel investor known for his excellent blog on network effects, Breadcrumb.vc, former Atomico Angel, and current venture partner at SpeedInvest. We’ll discuss how Sameer evaluates marketplace businesses: Evaluating Network Effects: Sameer walks through his four-step evaluation process for marketplace …
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After a brief hiatus, Two-sided—the marketplace podcast is back! I’m super excited to kick off season three of the podcast with a chat with Jose Marin of FJ Labs. FJ Labs is considered the world’s most prolific angel investor: they have over 1,100 startups in their portfolio, including heavy hitters like Airbnb, Alibaba, and AngelList (and that’s j…
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Season three of Two-Sided is here, and we’re switching focus. After exploring the experiences of entrepreneurs and founders in previous seasons, we now dive into the minds of the investors shaping the future of online marketplaces. I chat with top marketplace VCs like Jose Marin from FJ Labs, Pete Flint from NFX, and Andrew Blachman from Marketplac…
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In this special, one-off mini-episode of Two-sided, Sjoerd asks for your help and reflects back on the past ten years of building marketplace software at Sharetribe. On January 30th, 2024, Sharetribe launched its best marketplace builder today on Product Hunt. We were featured as #2 Product of the Day! Thank you so much for your support! With the n…
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In this final episode, Sjoerd looks back at season 2. He highlights the top takeaways that any early-stage marketplace entrepreneur can use, and backs them up with outtakes from the interviews. Besides a recap, you can use this episode as a quick guide to discover the episodes you have yet to listen to or rediscover your favorites. We hope you enjo…
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A community can be a strong foundation for a marketplace. In the early days, it helps with onboarding initial supply and demand and creates trust. Later, it can form a powerful moat that defends the marketplace from competitors. But building a community takes time and work and, most importantly, engaging in it yourself. In this episode, Sjoerd inte…
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Sometimes, the story of the founder can be just as interesting as the story of the marketplace. In the case of Trisha Bantigue, this is certainly the case. Trisha was born in the Philippines, raised by her grandparents, immigrated to the US at age 10, and paid her way through college by competing in pageants. Today, she is the CEO and co-founder of…
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First-time marketplace founders often struggle to balance speed to market and marketplace quality. On the one hand, launching an MVP as fast as possible is often the best strategy. On the other hand, high quality and trustworthiness are essential, especially for peer-to-peer marketplaces. Despite being first-time founders, Gaurav Singhal and Dirk-J…
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Marketplaces have conquered some industries earlier and faster than others. Besides home-sharing and ride-haling, one such industry is fashion. The European second-hand clothing giant Vinted was founded in 2008. The US-based Poshmark started in 2011 and is now a listed company. One might think there are no opportunities left for new marketplaces in…
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Jason Bergman thinks most marketplace founders underestimate the power of sales. Jason is a big sports fan and has always loved working in sales. Before founding MarketPryce, he ran his own sports agency where he tried acquiring customers by sending Instagram messages to almost three thousand professional athletes. The success rate of the Instagram…
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Andrew Gazdecki loves building businesses. He was the weird kid in high school with an eBay store. He built and sold a job board in college. He used the proceeds to start another company, still in college, which he sold before he turned 30. Andrew’s latest venture is MicroAcquire, a marketplace for buying and selling online businesses. The platform…
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I'm talking to Dirk Fehse, founder and CEO of PaulCamper, Europe's leading marketplace for RV rentals. Many of us have probably daydreamed about spending a few weeks on the road in an RV. Just get in the van, and park it wherever you want, and that's your home for the night. Dirk loved this too, and so much that he founded a company around it. It's…
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In business school, Emmanuel Nataf and his friends were bored. They were more interested in startups and tech than studying, and so they decided to start a company: a marketplace around services for self-publishing books. Had any of them ever published a book? No! Did that prevent them from becoming successful? Also, no! We talk a bit about that jo…
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Knowing is half the battle, said the wise man G.I. Joe at the end of each episode. This rings doubly true for James Younger of TempStars, a marketplace for temporary dental hygienists and assistants. Not only is James working on a problem that he knows really well, but he also made a point of getting to know as much as he could about design, web de…
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For this episode, I spoke to James McAulay, CEO & co-founder of Encore, a marketplace for booking musicians. We speak about how James combined his love for music and computer science into Encore. How they got started initially as a “LinkedIn for musicians”, then moved to a “managed reverse marketplace” model to ultimately transform into the online …
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We kick off the season with a deep-dive by Casey Winters, one of the most knowledgable and experienced two-sided platform people out there. Casey started at Apartments.com, helped Grubhub to IPO-ready, grew Pinterest to an enormous scale, and is now Chief Product Officer at Eventbrite. In between, he has advised a gazillion marketplace startups: Hi…
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It is coming. Finally. Two-Sided Season 2. I know many of you have been waiting a long time. A big thanks to everyone who has reached out me since the first season, and let me or Sharetribe know how much they liked it. It has been a big motivator for us to continue. It’s later than expected, but good things come to those who wait. And boy, are good…
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Kevin Lustig: [00:00:00] So we literally have a press release [laughs] from September 15th, 2008, you know, saying they were launching this platform, and we hoped it would be as consequential as, you know, Darwin stepping out 165 years ago this day onto the Galapagos. [laughs] Because what ended up happening was crickets. Announcer: [00:00:24] Welc…
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Sophie Adelman: [00:00:00] But I think people forget that all of these companies started off with humans going out into the streets and making that business work. Speaker 2: [00:00:12] [music playing] Welcome to Two-Sided, the marketplace podcast, brought to you by Sharetribe. Sjoerd: [00:00:24] Hi, I'm Sjoerd, CMO at Sharetribe, and I am your host…
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TS_Michael_Master Michael DeGiorgio: [00:00:00] And I kind of, in the back of my mind, thought, "If nothing else, you know, this'll be a platform that we can transact on ourselves if people didn't want to use it." Speaker 2: [00:00:13] Welcome to Two-Sided, the marketplace podcast, brought to you by Sharetribe. Sjoerd: [00:00:24] Hi. I'm Sjoerd, CM…
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Sjoerd Handgraaf: [00:00:15] Welcome to two-sided, the marketplace podcast brought to you by Sharetribe. Sjoerd Handgraaf: [00:00:23] Hi, I'm Sjoerd CMO with Sharetribe and I'm your host. I'm actually very excited today because this is the first time that I can say to at least some of you welcome back because we dropped the first few episodes last …
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We talk to Ruthie Amaru, CEO of Freightos, the world's biggest marketplace for freight. We’ll talk about how to serve fragmented markets, with complex workflows and middleman. We talk about how to get supply onboard before having demand, about building for trust and loads of other great things, especially for B2B marketplaces.…
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We sat down with Josh Breinlinger to dive into his long history with online marketplaces. Josh was early at oDesk and Rev.com and has invested in several marketplaces while working in Venture Capital at Jackson Square ventures. We talked productivity tools, being anti-hype, and quality in the marketplace.…
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Sjoerd Handgraaf: [00:00:23] Hello and welcome to two-sided. I am Sjoerd CMO at Sharetribe, and I'm your host. And this episode I talked to Lenny Rachitsky. He first founded his own marketplace company, then sold it to Airbnb, worked there for seven years until last year. Since then he has been writing fantastic content about marketplaces, which yo…
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Hi and welcome to Two-Sided, the podcast about building an online marketplace business. My name is Sjoerd, I am your host and also the CMO at Sharetribe, which is the company that brings you this podcast. We decided to call it Two-sided, because of course we’ll discuss Demand & Supply, but also the good sides and the bad sides, the easy and the har…
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I think habits are super important to know about. You do habits everyday, you follow the same routines and the same patterns every single day and if you know how it works then you'll know how to use that to your advantage. If you know why you're doing what you do, noticing the que for a habit, then you can figure out how to change the routine to ge…
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We all know guns can hurt people and they can protect people. so how do we as a nation figure out which one is better? I believe it is through listening to what others have learned and seeing both sides. It's easy to reinforce our own position. If we can change our position from the premises of no guns or guns and move our position to the conclusio…
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