Hosted by Mark from Kimlligraphy — Chief Marketing Growth Officer & Brand Experience Strategist What makes a brand memorable? It’s not just the visuals, or even the product — it’s the experience. Welcome to The Experience is Personal — a podcast where we pull back the curtain on real brand activations powered by personalisation, creativity, and emotional design. I’m Mark, co-founder of Kimlligraphy. Over the past few years, we’ve helped some of the world’s most recognisable brands create unf ...
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Tote Bag Productions Podcasts

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How We Delivered a Premium, High-Touch In-Store Experience for a Father's Day Campaign
7:16
7:16
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7:16In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections.Twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and …
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How We Sold Out A Fundraiser with On-Site Engraving That Created Lasting Keepsakes
3:31
3:31
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3:31In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Sydney fundraising event where live engraving transformed simple metal cups into personalised keepsakes that guests loved.Over the course of the afternoon, two calligraphers engraved names and messages on each cup, creating an engaging, hands-on experience that d…
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How We Turned a Simple Gift into a Standout Experience at a Team Event
4:54
4:54
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4:54In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Xmas In July team gathering in Sydney, where a simple gift was transformed into a standout experience.Over the course of the evening, one calligrapher personalised journals for attendees with pointed pen calligraphy, while a team member went above and beyond by cap…
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How We Engaged Guests Across Two Cities with High-Impact Bauble Personalisation
6:39
6:39
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6:39In this episode of The Experience Is Personal, Mark takes you behind the scenes of a high-impact festive activation delivered across two cities.Over three days, with six calligraphers split between Sydney and Melbourne, we hand-lettered hundreds of personalised baubles — creating beautifully consistent experiences for guests in both locations. From…
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How We Delivered a High-Volume, Hand-Lettering Experience at The Sydney Marathon 2024
5:48
5:48
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5:48In this episode of The Experience Is Personal, Mark takes you behind the scenes of a premium, high-volume personalisation experience delivered at the 2024 Sydney Marathon.With just two calligraphers on-site, we hand-lettered over 400 personalised posters featuring race finish times — creating a continuous stream of engagement and unforgettable take…
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How We Enhanced Customer Experience at a Father’s Day Activation Through Handwritten Personalisation
6:40
6:40
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6:40In this episode of The Experience Is Personal, we take you inside a multi-location Father’s Day activation — where four of our calligraphers delivered handwritten moments of connection live in-store across an entire weekend.Working with a luxury brand brief, we offered complimentary personalised note cards for customers with every purchase — not ju…
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How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time
5:58
5:58
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5:58How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time by Mark D. FloresBy Mark D. Flores
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How We Turned Luggage Tags Into Luxe Moments
6:00
6:00
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6:00How do you create a premium brand experience... using something as small as a luggage tag?In this episode, Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes of a sleek in-store activation with a premium luggage brand — featuring live foil embossing on leather tags.Over two days, guests lined up to have their initial…
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How We Turned Tote Bags Into Talk Triggers at a National Design Event
5:54
5:54
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5:54In this episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares how a nationwide design event used hand-lettered tote bags to turn a simple giveaway into a meaningful, highly engaging brand experience — across five major cities.You’ll learn:- How we used live calligraphy to create conversation and co…
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How We Elevated a Business Conference with On-Brand, Hand-Engraved Gifts
5:02
5:02
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5:02In this first episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes story of a live engraving activation that turned branded water bottles into unforgettable guest experiences — all in the span of three hours.You’ll learn:- What experiential marketing actually is — and how to …
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